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Dr. Seuss' The Grinch$66.6MBohemian Rhapsody$30.6MOverlord$10.1MThe Nutcracker and the Four Realms$9.9MA Star is Born$7.8MThe Girl in the Spider's Web: A New Dragon Tattoo Story$7.7MNobody's Fool$6.6MVenom$4.8MHalloween$4.0MThe Hate U Give$2.0MDr. Seuss' The Grinch$66.6MBohemian Rhapsody$30.6MOverlord$10.1MThe Nutcracker and the Four Realms$9.9MA Star is Born$7.8MThe Girl in the Spider's Web: A New Dragon Tattoo Story$7.7MNobody's Fool$6.6MVenom$4.8MHalloween$4.0MThe Hate U Give$2.0MDr. Seuss' The Grinch$66.6MBohemian Rhapsody$30.6MOverlord$10.1MThe Nutcracker and the Four Realms$9.9MA Star is Born$7.8MThe Girl in the Spider's Web: A New Dragon Tattoo Story$7.7MNobody's Fool$6.6MVenom$4.8MHalloween$4.0MThe Hate U Give$2.0MDr. Seuss' The Grinch$66.6MBohemian Rhapsody$30.6MOverlord$10.1MThe Nutcracker and the Four Realms$9.9MA Star is Born$7.8MThe Girl in the Spider's Web: A New Dragon Tattoo Story$7.7MNobody's Fool$6.6MVenom$4.8MHalloween$4.0MThe Hate U Give$2.0M
Dr. Seuss' The Grinch$66.6MBohemian Rhapsody$30.6MOverlord$10.1MThe Nutcracker and the Four Realms$9.9MA Star is Born$7.8MThe Girl in the Spider's Web: A New Dragon Tattoo Story$7.7MNobody's Fool$6.6MVenom$4.8MHalloween$4.0MThe Hate U Give$2.0MDr. Seuss' The Grinch$66.6MBohemian Rhapsody$30.6MOverlord$10.1MThe Nutcracker and the Four Realms$9.9MA Star is Born$7.8MThe Girl in the Spider's Web: A New Dragon Tattoo Story$7.7MNobody's Fool$6.6MVenom$4.8MHalloween$4.0MThe Hate U Give$2.0MDr. Seuss' The Grinch$66.6MBohemian Rhapsody$30.6MOverlord$10.1MThe Nutcracker and the Four Realms$9.9MA Star is Born$7.8MThe Girl in the Spider's Web: A New Dragon Tattoo Story$7.7MNobody's Fool$6.6MVenom$4.8MHalloween$4.0MThe Hate U Give$2.0MDr. Seuss' The Grinch$66.6MBohemian Rhapsody$30.6MOverlord$10.1MThe Nutcracker and the Four Realms$9.9MA Star is Born$7.8MThe Girl in the Spider's Web: A New Dragon Tattoo Story$7.7MNobody's Fool$6.6MVenom$4.8MHalloween$4.0MThe Hate U Give$2.0M
Special Features & Articles
NEW CONTENT THIS WEEK
Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Films
11/16/18
Fantastic Beasts: The Crimes of Grindelwald
Green Book
Instant Family
Widows
11/21/18
Creed II
Ralph Breaks The Internet
Robin Hood
11/23/18
The Favourite
11/30/18
Anna and the Apocalypse
Head Full of Honey
The Possession of Hannah Grace
12/07/18
Ben Is Back
Mary Queen Of Scots
12/14/18
If Beale Street Could Talk
Mortal Engines
Spider-Man: Into The Spider-Verse
The Mule
12/19/18
Mary Poppins Returns
12/21/18
Aquaman
Bumblebee
Second Act
Welcome To Marwen
12/25/18
Destroyer
Holmes and Watson
Vice
01/04/19
Escape Room
01/11/19
A Dog's Way Home
The Upside
01/18/19
Glass
01/25/19
Miss Bala
Serenity
The Kid Who Would Be King
02/08/19
Cold Pursuit
The LEGO Movie 2: The Second Part
The Prodigy
What Men Want
02/13/19
Isn't It Romantic
02/14/19
Alita: Battle Angel
Fighting With My Family
Happy Death Day 2U
11/16/18
Fantastic Beasts: The Crimes of Grindelwald
Green Book
Instant Family
Widows
11/21/18
Creed II
Ralph Breaks The Internet
Robin Hood
11/23/18
The Favourite
11/30/18
Anna and the Apocalypse
Head Full of Honey
The Possession of Hannah Grace
12/07/18
Ben Is Back
Mary Queen Of Scots
12/14/18
If Beale Street Could Talk
Mortal Engines
Spider-Man: Into The Spider-Verse
The Mule
12/19/18
Mary Poppins Returns
12/21/18
Aquaman
Bumblebee
Second Act
Welcome To Marwen
12/25/18
Destroyer
Holmes and Watson
Vice
01/04/19
Escape Room
01/11/19
A Dog's Way Home
The Upside
01/18/19
Glass
01/25/19
Miss Bala
Serenity
The Kid Who Would Be King
02/08/19
Cold Pursuit
The LEGO Movie 2: The Second Part
The Prodigy
What Men Want
02/13/19
Isn't It Romantic
02/14/19
Alita: Battle Angel
Fighting With My Family
Happy Death Day 2U
11/16/18
Fantastic Beasts: The Crimes of Grindelwald
Green Book
Instant Family
Widows
11/21/18
Creed II
Ralph Breaks The Internet
Robin Hood
11/23/18
The Favourite
11/30/18
Anna and the Apocalypse
Head Full of Honey
The Possession of Hannah Grace
12/07/18
Ben Is Back
Mary Queen Of Scots
12/14/18
If Beale Street Could Talk
Mortal Engines
Spider-Man: Into The Spider-Verse
The Mule
12/19/18
Mary Poppins Returns
12/21/18
Aquaman
Bumblebee
Second Act
Welcome To Marwen
12/25/18
Destroyer
Holmes and Watson
Vice
01/04/19
Escape Room
01/11/19
A Dog's Way Home
The Upside
01/18/19
Glass
01/25/19
Miss Bala
Serenity
The Kid Who Would Be King
02/08/19
Cold Pursuit
The LEGO Movie 2: The Second Part
The Prodigy
What Men Want
02/13/19
Isn't It Romantic
02/14/19
Alita: Battle Angel
Fighting With My Family
Happy Death Day 2U
11/16/18
Fantastic Beasts: The Crimes of Grindelwald
Green Book
Instant Family
Widows
11/21/18
Creed II
Ralph Breaks The Internet
Robin Hood
11/23/18
The Favourite
11/30/18
Anna and the Apocalypse
Head Full of Honey
The Possession of Hannah Grace
12/07/18
Ben Is Back
Mary Queen Of Scots
12/14/18
If Beale Street Could Talk
Mortal Engines
Spider-Man: Into The Spider-Verse
The Mule
12/19/18
Mary Poppins Returns
12/21/18
Aquaman
Bumblebee
Second Act
Welcome To Marwen
12/25/18
Destroyer
Holmes and Watson
Vice
01/04/19
Escape Room
01/11/19
A Dog's Way Home
The Upside
01/18/19
Glass
01/25/19
Miss Bala
Serenity
The Kid Who Would Be King
02/08/19
Cold Pursuit
The LEGO Movie 2: The Second Part
The Prodigy
What Men Want
02/13/19
Isn't It Romantic
02/14/19
Alita: Battle Angel
Fighting With My Family
Happy Death Day 2U
Sponsors
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
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Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
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Card Right Group
Cinema Scene Marketing
Golden Link
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Louana
Mobilario
Odells
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Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers

Showtime

The theatre industry’s official marketing
preview guide

SHOWTIME TABLE OF CONTENTS
WEEK OF November 15, 2018

Special Features & Articles
NEW CONTENT THIS WEEK
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Films
RELEASE DATESTUDIOALPHABETICALA - Z
11/16/18
Fantastic Beasts: The Crimes of Grindelwald
Green Book
Instant Family
Widows
11/21/18
Creed II
Ralph Breaks The Internet
Robin Hood
11/23/18
The Favourite
11/30/18
Anna and the Apocalypse
Head Full of Honey
The Possession of Hannah Grace
12/07/18
Ben Is Back
Mary Queen Of Scots
12/14/18
If Beale Street Could Talk
Mortal Engines
Spider-Man: Into The Spider-Verse
The Mule
12/19/18
Mary Poppins Returns
12/21/18
Aquaman
Bumblebee
Second Act
Welcome To Marwen
12/25/18
Destroyer
Holmes and Watson
Vice
01/04/19
Escape Room
01/11/19
A Dog's Way Home
The Upside
01/18/19
Glass
01/25/19
Miss Bala
Serenity
The Kid Who Would Be King
02/08/19
Cold Pursuit
The LEGO Movie 2: The Second Part
The Prodigy
What Men Want
02/13/19
Isn't It Romantic
02/14/19
Alita: Battle Angel
Fighting With My Family
Happy Death Day 2U
11/16/18
Fantastic Beasts: The Crimes of Grindelwald
Green Book
Instant Family
Widows
11/21/18
Creed II
Ralph Breaks The Internet
Robin Hood
11/23/18
The Favourite
11/30/18
Anna and the Apocalypse
Head Full of Honey
The Possession of Hannah Grace
12/07/18
Ben Is Back
Mary Queen Of Scots
12/14/18
If Beale Street Could Talk
Mortal Engines
Spider-Man: Into The Spider-Verse
The Mule
12/19/18
Mary Poppins Returns
12/21/18
Aquaman
Bumblebee
Second Act
Welcome To Marwen
12/25/18
Destroyer
Holmes and Watson
Vice
01/04/19
Escape Room
01/11/19
A Dog's Way Home
The Upside
01/18/19
Glass
01/25/19
Miss Bala
Serenity
The Kid Who Would Be King
02/08/19
Cold Pursuit
The LEGO Movie 2: The Second Part
The Prodigy
What Men Want
02/13/19
Isn't It Romantic
02/14/19
Alita: Battle Angel
Fighting With My Family
Happy Death Day 2U
20th Century Fox
Alita: Battle Angel
The Kid Who Would Be King
Widows
Annapurna Pictures
Creed II
Destroyer
Fighting With My Family
If Beale Street Could Talk
Vice
Aviron Pictures
Serenity
Focus Features
Mary Queen Of Scots
Fox Searchlight
The Favourite
Lionsgate Films
Cold Pursuit
Robin Hood
Orion Pictures
Anna and the Apocalypse
The Prodigy
Paramount Pictures
Bumblebee
Instant Family
What Men Want
Roadside Attractions
Ben Is Back
STX Entertainment
Second Act
The Upside
Sony Pictures
A Dog's Way Home
Escape Room
Holmes and Watson
Miss Bala
Spider-Man: Into The Spider-Verse
The Possession of Hannah Grace
Universal Pictures
Glass
Green Book
Happy Death Day 2U
Mortal Engines
Welcome To Marwen
Walt Disney Studios Motion Pictures
Mary Poppins Returns
Ralph Breaks The Internet
Warner Bros.
Aquaman
Fantastic Beasts: The Crimes of Grindelwald
Head Full of Honey
Isn't It Romantic
The LEGO Movie 2: The Second Part
The Mule
20th Century Fox
Alita: Battle Angel
The Kid Who Would Be King
Widows
Annapurna Pictures
Creed II
Destroyer
Fighting With My Family
If Beale Street Could Talk
Vice
Aviron Pictures
Serenity
Focus Features
Mary Queen Of Scots
Fox Searchlight
The Favourite
Lionsgate Films
Cold Pursuit
Robin Hood
Orion Pictures
Anna and the Apocalypse
The Prodigy
Paramount Pictures
Bumblebee
Instant Family
What Men Want
Roadside Attractions
Ben Is Back
STX Entertainment
Second Act
The Upside
Sony Pictures
A Dog's Way Home
Escape Room
Holmes and Watson
Miss Bala
Spider-Man: Into The Spider-Verse
The Possession of Hannah Grace
Universal Pictures
Glass
Green Book
Happy Death Day 2U
Mortal Engines
Welcome To Marwen
Walt Disney Studios Motion Pictures
Mary Poppins Returns
Ralph Breaks The Internet
Warner Bros.
Aquaman
Fantastic Beasts: The Crimes of Grindelwald
Head Full of Honey
Isn't It Romantic
The LEGO Movie 2: The Second Part
The Mule
A
A Dog's Way Home
Alita: Battle Angel
Anna and the Apocalypse
Aquaman
B
Ben Is Back
Bumblebee
C
Cold Pursuit
Creed II
D
Destroyer
E
Escape Room
F
Fantastic Beasts: The Crimes of Grindelwald
Fighting With My Family
G
Glass
Green Book
H
Happy Death Day 2U
Head Full of Honey
Holmes and Watson
I
If Beale Street Could Talk
Instant Family
Isn't It Romantic
M
Mary Poppins Returns
Mary Queen Of Scots
Miss Bala
Mortal Engines
R
Ralph Breaks The Internet
Robin Hood
S
Second Act
Serenity
Spider-Man: Into The Spider-Verse
T
The Favourite
The Kid Who Would Be King
The LEGO Movie 2: The Second Part
The Mule
The Possession of Hannah Grace
The Prodigy
The Upside
V
Vice
W
Welcome To Marwen
What Men Want
Widows
A
A Dog's Way Home
Alita: Battle Angel
Anna and the Apocalypse
Aquaman
B
Ben Is Back
Bumblebee
C
Cold Pursuit
Creed II
D
Destroyer
E
Escape Room
F
Fantastic Beasts: The Crimes of Grindelwald
Fighting With My Family
G
Glass
Green Book
H
Happy Death Day 2U
Head Full of Honey
Holmes and Watson
I
If Beale Street Could Talk
Instant Family
Isn't It Romantic
M
Mary Poppins Returns
Mary Queen Of Scots
Miss Bala
Mortal Engines
R
Ralph Breaks The Internet
Robin Hood
S
Second Act
Serenity
Spider-Man: Into The Spider-Verse
T
The Favourite
The Kid Who Would Be King
The LEGO Movie 2: The Second Part
The Mule
The Possession of Hannah Grace
The Prodigy
The Upside
V
Vice
W
Welcome To Marwen
What Men Want
Widows
Sponsors
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
How to Use ShowTime (PDF)

Fantastic Beasts: The Crimes of Grindelwald
LAST UPDATED: 11/15/2018

One Sheet 3
Tag Line:
Who Will Change the Future?
Synopsis:

Warner Bros. Pictures Fantastic Beasts: The Crimes of Grindelwald is the second of five all new adventures in J.K. Rowling's Wizarding World. At the end of the first film, the powerful Dark wizard Gellert Grindelwald (Johnny Depp) was captured by MACUSA (Magical Congress of the United States of America), with the help of Newt Scamander (Eddie Redmayne). But, making good on his threat, Grindelwald escaped custody and has set about gathering followers, most unsuspecting of his true agenda: to raise pure-blood wizards up to rule over all non-magical beings.

Marketing & Promotion:
Trailer Targets:
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Green Book
LAST UPDATED: 11/15/2018

One Sheet
Tag Line:
Inspired by a True Friendship
Synopsis:
Viggo Mortensen (Eastern Promises, The Lord of the Rings trilogy) and Academy Award winner Mahershala Ali (Moonlight, Hidden Figures) star in Participant and DreamWorks Pictures' Green Book. Peter Farrelly (There's Something about Mary, Fever Pitch) directs the warmhearted and surprisingly comic road-trip adventure based on a true friendship that transcended race, class and the 1962 Mason-Dixon line.
Marketing & Promotion:
Trailer Targets:
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Instant Family
LAST UPDATED: 11/09/2018

One Sheet
Tag Line:
Just Add Chaos, Laughter, Awkwardness, Mistakes, Love.
Synopsis:
When Pete (Mark Wahlberg) and Ellie (Rose Byrne) decide to start a family, they stumble into the world of foster care adoption. They hope to take in one small child but when they meet three siblings, including a rebellious 15-year-old girl (Isabela Moner), they find themselves speeding from zero to three kids overnight. Now, Pete and Ellie must hilariously try to learn the ropes of instant parenthood in the hopes of becoming a family. INSTANT FAMILY is inspired by the real events from the life of writer/director Sean Anders and also stars Octavia Spencer, Tig Notaro, and Margo Martindale.
Marketing & Promotion:
Trailer Targets:
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Widows
LAST UPDATED: 11/07/2018

One Sheet
Tag Line:
Left With Nothing. Capable of Anything.
Synopsis:
From Academy Award®-winning director Steve McQueen (12 Years a Slave) and co-writer and bestselling author Gillian Flynn (Gone Girl) comes a blistering, modern-day thriller set against the backdrop of crime, passion and corruption. Widows is the story of four women with nothing in common except a debt left behind by their dead husbands' criminal activities. Set in contemporary Chicago, amid a time of turmoil, tensions build when Veronica (Oscar® winner Viola Davis), Alice (Elizabeth Debicki), Linda (Michelle Rodriguez) and Belle (Cynthia Erivo) take their fate into their own hands and conspire to forge a future on their own terms. Widows also stars Liam Neeson, Colin Farrell, Robert Duvall, Daniel Kaluuya, Lukas Haas and Brian Tyree Henry.
Marketing & Promotion:
Trailer Targets:
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Creed II
LAST UPDATED: 11/13/2018

One Sheet 2
Synopsis:
Life has become a balancing act for Adonis Creed. Between personal obligations and training for his next big fight, he is up against the challenge of his life. Facing an opponent with ties to his family’s past only intensifies his impending battle in the ring. Rocky Balboa is there by his side through it all and, together, Rocky and Adonis will confront their shared legacy, question what’s worth fighting for, and discover that nothing’s more important than family. Creed II is about going back to basics to rediscover what made you a champion in the first place, and remembering that, no matter where you go, you can’t escape your history.
Marketing & Promotion:
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Ralph Breaks The Internet
LAST UPDATED: 11/15/2018

Final One Sheet
Tag Line:
Who Broke the Internet?
Synopsis:
Ralph Breaks the Internet: Wreck-It Ralph 2 leaves Litwak’s video arcade behind, venturing into the uncharted, expansive and thrilling world of the internet—which may or may not survive Ralph’s wrecking. Video game bad guy Ralph (voice of John C. Reilly) and fellow misfit Vanellope von Schweetz (voice of Sarah Silverman) must risk it all by traveling to the world wide web in search of a replacement part to save Vanellope’s video game, Sugar Rush. In way over their heads, Ralph and Vanellope rely on the citizens of the internet—the netizens—to help navigate their way, including a website entrepreneur named Yesss (voice of Taraji P. Henson), who is the head algorithm and the heart and soul of trend-making site “BuzzzTube.” Directed by Rich Moore (Zootopia, Wreck-It Ralph) and Phil Johnston (co-writer Wreck-It Ralph, Cedar Rapids, co-writer Zootopia,), and produced by Clark Spencer (Zootopia, Wreck-It Ralph, Bolt), Ralph Breaks the Internet: Wreck-Ralph 2 hits theaters on Nov. 21, 2018.
Marketing & Promotion:
Trailer Targets:
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Robin Hood
LAST UPDATED: 11/15/2018

Final One Sheet
Tag Line:
The legend You Know. The Story You Don't.
Synopsis:
A war-hardened Crusader and a Moorish commander mount an audacious revolt against the corrupt English crown in a thrilling action-adventure from director Otto Bathurst (Peaky Blinders). Packed with gritty battlefield exploits, mind-blowing fight choreography, and a timeless romance, Robin Hood is a never before seen story of how Robin Hood became the icon and legend as we know him today.
Marketing & Promotion:
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The Favourite
LAST UPDATED: 11/15/2018

One Sheet 2
Tag Line:
A Perfectly Cut Diamond of a Movie. - Variety
Synopsis:
Early 18th century. England is at war with the French. Nevertheless, duck racing and pineapple eating are thriving. A frail Queen Anne (Olivia Colman) occupies the throne and her close friend Lady Sarah (Rachel Weisz) governs the country in her stead while tending to Anne's ill health and mercurial temper. When a new servant Abigail (Emma Stone) arrives, her charm endears her to Sarah. Sarah takes Abigail under her wing and Abigail sees a chance at a return to her aristocratic roots. As the politics of war become quite time consuming for Sarah, Abigail steps into the breach to fill in as the Queen's companion. Their burgeoning friendship gives her a chance to fulfil her ambitions and she will not let woman, man, politics or rabbit stand in her way.
Marketing & Promotion:
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Anna and the Apocalypse
LAST UPDATED: 09/06/2018

One Sheet
Synopsis:
A zombie apocalypse threatens the sleepy town of Little Haven - at Christmas - forcing Anna and her friends to fight, slash and sing their way to survival, facing the undead in a desperate race to reach their loved ones.
Marketing & Promotion:
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Head Full of Honey
LAST UPDATED: 11/01/2018

One Sheet
Synopsis:
Matilda tries to help her grandfather, Lucas, who is suffering from Alzheimer's, to navigate his forgetfulness, and ends up going on a remarkable adventure with him.
Marketing & Promotion:
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If Beale Street Could Talk
LAST UPDATED: 11/15/2018

One Sheet
Tag Line:
Trust Love All the Way.
Synopsis:
Based on the novel by James Baldwin, If Beale Street Could Talk, is the story of Tish, a newly engaged Harlem woman who races against the clock to prove her lover's innocence while carrying their first born child to term. It is a celebration of love told through the story of a young couple, their families and their lives, trying to bring about justice through love, for love and the promise of the American dream.
Marketing & Promotion:
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The Possession of Hannah Grace
LAST UPDATED: 11/15/2018

Sony Pictures 
11/30/2018 
86 Minutes 
One Sheet
Tag Line:
Death is Only the Beginning.
Synopsis:
When a cop who is just out of rehab takes the graveyard shift in a city hospital morgue, she faces a series of bizarre, violent events caused by an evil entity in one of the corpses. (temp)
Marketing & Promotion:
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Ben Is Back
LAST UPDATED: 11/15/2018

One Sheet
Synopsis:
19 year-old Ben Burns (Lucas Hedges) unexpectedly returns home to his family's suburban home on Christmas Eve morning. Ben's mother, Holly (Julia Roberts), is relieved and welcoming, but wary of her son staying clean. Over a turbulent 24 hours, new truths are revealed, and a mother's undying love for her son is tested as she does everything in her power to keep him safe. Ben is Back also stars Courtney B. Vance (The People V. O.J. Simpson: American Crime Story) and Kathryn Newton (Lady Bird).
Marketing & Promotion:
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Mary Queen Of Scots
LAST UPDATED: 11/15/2018

One Sheet
Tag Line:
Bow To No One.
Synopsis:
Mary Queen of Scots explores the turbulent life of the charismatic Mary Stuart. Queen of France at 16 and widowed at 18, Mary defies pressure to remarry. Instead, she returns to her native Scotland to reclaim her rightful throne. But Scotland and England fall under the rule of the compelling Elizabeth 1.
Each young Queen beholds her “sister” in fear and fascination. Rivals in power and in love, and female regents in a masculine world, the two must decide how to play the game of marriage versus independence.
Determined to rule as much more than a figurehead, Mary asserts her claim to the English throne, threatening Elizabeth’s sovereignty.
Betrayal, rebellion, and conspiracies within court imperil both thrones – and change the course of history.
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Mortal Engines
LAST UPDATED: 11/14/2018

One Sheet
Tag Line:
Some Scars Never Heal.
Synopsis:

Thousands of years after civilization was destroyed by a cataclysmic event, humankind has adapted and a new way of living has evolved. Gigantic moving cities now roam the Earth, ruthlessly preying upon smaller traction towns. Tom Natsworthy (Robert Sheehan)—who hails from a Lower Tier of the great traction city of London—finds himself fighting for his own survival after he encounters the dangerous fugitive Hester Shaw (Hera Hilmar). Two opposites, whose paths should never have crossed, forge an unlikely alliance that is destined to change the course of the future. 
Mortal Engines is the startling, new epic adventure directed by Oscar®-winning visual-effects artist Christian Rivers (King Kong). Joining Rivers are The Hobbit and The Lord of the Rings trilogies three-time Academy Award®-winning filmmakers Peter Jackson, Fran Walsh and Philippa Boyens, who have penned the screenplay. The Universal and MRC adaptation is from the award-winning book series by Philip Reeve, published in 2001 by Scholastic. 
On board as producers are Zane Weiner (The Hobbit trilogy), Amanda Walker (The Hobbit trilogy) and Deborah Forte (Goosebumps), as well as Walsh and Jackson. Ken Kamins (The Hobbit trilogy) joins Boyens as executive producer. Universal will distribute the film worldwide.

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Spider-Man: Into The Spider-Verse
LAST UPDATED: 11/08/2018

One Sheet
Synopsis:

Phil Lord and Christopher Miller, the creative minds behind The Lego Movie and 21 Jump Street, bring their unique talents to a fresh vision of a different Spider-Man Universe, with a groundbreaking visual style that’s the first of its kind.  Spider-Man: Into the Spider-Verse introduces Brooklyn teen Miles Morales, and the limitless possibilities of the Spider-Verse, where more than one can wear the mask.

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The Mule
LAST UPDATED: 10/24/2018

One Sheet
Tag Line:
Nobody Runs Forever.
Synopsis:
Eastwood stars as Earl Stone, a man in his 80s who is broke, alone, and facing foreclosure of his business when he is offered a job that simply requires him to drive. Easy enough, but, unbeknownst to Earl, he's just signed on as a drug courier for a Mexican cartel. He does well--so well, in fact, that his cargo increases exponentially, and Earl is assigned a handler. But he isn't the only one keeping tabs on Earl; the mysterious new drug mule has also hit the radar of hard-charging DEA agent Colin Bates. And even as his money problems become a thing of the past, Earl's past mistakes start to weigh heavily on him, and it's uncertain if he'll have time to right those wrongs before law enforcement, or the cartel's enforcers, catch up to him.
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Mary Poppins Returns
LAST UPDATED: 11/15/2018

One Sheet 2
Synopsis:
Mary Poppins Returns is set in 1930s depression-era London (the time period of the original novels) and is drawn from the wealth of material in PL Travers’ additional seven books. In the story, Michael (Whishaw) and Jane (Mortimer) are now grown up, with Michael, his three children and their housekeeper, Ellen (Walters), living on Cherry Tree Lane. After Michael suffers a personal loss, the enigmatic nanny Mary Poppins (Blunt) re-enters the lives of the Banks family, and, along with the optimistic street lamplighter Jack (Miranda), uses her unique magical skills to help the family rediscover the joy and wonder missing in their lives. Mary Poppins also introduces the children to a new assortment of colorful and whimsical characters, including her eccentric cousin, Topsy (Streep).
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Aquaman
LAST UPDATED: 11/13/2018

One Sheet
Tag Line:
Home is Calling.
Synopsis:
From Warner Bros. Pictures and director James Wan comes an action-packed adventure that spans the vast, visually breathtaking underwater world of the seven seas, Aquaman, starring Jason Momoa in the title role. The film reveals the origin story of half-human, half-Atlantean Arthur Curry and takes him on the journey of his lifetime—one that will not only force him to face who he really is, but to discover if he is worthy of who he was born to be…a king.
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Bumblebee
LAST UPDATED: 11/15/2018

One Sheet 3
Tag Line:
Every Adventure Has a Beginning.
Synopsis:
On the run in the year 1987, Bumblebee finds refuge in a junkyard in a small Californian beach town. Charlie (Hailee Steinfeld), on the cusp of turning 18 and trying to find her place in the world, discovers Bumblebee, battle-scarred and broken.  When Charlie revives him, she quickly learns this is no ordinary, yellow VW bug.
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Second Act
LAST UPDATED: 11/08/2018

One Sheet
Tag Line:
Her talent was real. Her resume was not.
Synopsis:
When a big box store employee reinvents her life and her lifestyle, she gets the chance to prove to Madison Avenue that street smarts are as valuable as a college degree, and that it's never too late for a Second Act.
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Welcome To Marwen
LAST UPDATED: 10/29/2018

One Sheet
Tag Line:
He Found Courage in the Most Unexpected Place
Synopsis:
Academy Award-winning filmmaker Robert Zemeckis (Forrest Gump, Flight, Cast Away) directs Steve Carell in the moving true story of one broken man's fight as he discovers how artistic imagination can restore the human spirit. The screenplay for Welcome to Marwen was written by Caroline Thompson and Zemeckis, while Oscar-winning producer Steve Starkey (Forrest Gump, Flight) and Jack Rapke (Cast Away, Flight) of Zemeckis' Universal-based ImageMovers banner produce alongside the director. It is executive produced by Jeff Malmberg, who directed the riveting 2010 documentary upon which this film is based, and Jackie Levine.
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Destroyer
LAST UPDATED: 11/14/2018

One Sheet
Synopsis:
Destroyer follows the moral and existential odyssey of LAPD detective Erin Bell who, as a young cop, was placed undercover with a gang in the California desert with tragic results. When the leader of that gang re-emerges many years later, she must work her way back through the remaining members and into her own history with them to finally reckon with the demons that destroyed her past.
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Holmes and Watson
LAST UPDATED: 10/09/2018

One Sheet
Synopsis:

The Step Brothers are reunited – this time playing the world’s greatest consulting detective and his loyal biographer – as Will Ferrell and John C. Reilly star as Holmes & Watson.  

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Vice
LAST UPDATED: 10/29/2018

One Sheet
Synopsis:
The epic story of how a bureaucratic Washington insider quietly became the most powerful man in the world as Vice-President to George W. Bush, reshaping the country and the globe in ways that we still feel today.
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Escape Room
LAST UPDATED: 10/29/2018

One Sheet
Tag Line:
Everyone Is Dying to Play.
Synopsis:
Escape Room is a psychological thriller about six strangers who findthemselves in circumstances beyond their control and must use their wits to findthe clues or die.
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A Dog's Way Home
LAST UPDATED: 10/29/2018

One Sheet
Tag Line:
A Lot Can Happen Between Lost and Found.
Synopsis:
A dog embarks on a 400-mile journey home after she is separated from her human, Lucas, an aspiring medical student and VA hospital volunteer.
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The Upside
LAST UPDATED: 10/25/2018

One Sheet
Synopsis:
The Upside is director Neil Burger's heartfelt comedy about a recently paroled ex-convict (Kevin Hart) who strikes up an unlikely friendship with a paralyzed billionaire (Bryan Cranston). The film also stars Nicole Kidman, Julianna Margulies and Aja Naomi King.
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Glass
LAST UPDATED: 11/15/2018

Teaser One Sheet
Synopsis:
M. Night Shyamalan brings together the narratives of two of his standout originals--2000's Unbreakable and last year's Split--in one explosive, all-new comic-book thriller: Glass. From Unbreakable, Bruce Willis returns as David Dunn as does Samuel L. Jackson as Elijah Price, known also by his pseudonym Mr. Glass. Joining from Split are James McAvoy, reprising his role as Kevin Wendell Crumb and the multiple identities who reside within, and Anya Taylor-Joy as Casey Cooke, the only captive to survive an encounter with The Beast. Following the conclusion of Split, Glass finds Dunn pursuing Crumb's superhuman figure of The Beast in a series of escalating encounters, while the shadowy presence of Price emerges as an orchestrator who holds secrets critical to both men.
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Miss Bala
LAST UPDATED: 10/29/2018

One Sheet
Synopsis:
After her friend disappears in Mexico, Gloria Meyer becomes embroiled in a dangerous plot between the CIA, DEA, and a crime boss.
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Serenity
LAST UPDATED: 09/28/2018

One Sheet 2
Tag Line:
On Plymouth Island, No One Ever Dies Unless you Break the Rules.
Synopsis:
A fishing boat captainas (Matthew McConaughey) mysterious past, in the form of a glamorous woman (Anne Hathaway), crashes up against his simple life on a small island in the Caribbean and ensnares him in a new reality that might not be all it seems.
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The Kid Who Would Be King
LAST UPDATED: 11/07/2018

One Sheet
Tag Line:
Evil Gets Schooled.
Synopsis:
Old school magic meets the modern world in the epic adventure The Kid Who Would Be King. Alex (Ashbourne Serkis) thinks he’s just another nobody, until he stumbles upon the mythical Sword in the Stone, Excalibur. Now, he must unite his friends and enemies into a band of knights and, together with the legendary wizard Merlin (Stewart), take on the wicked enchantress Morgana (Ferguson). With the future at stake, Alex must become the great leader he never dreamed he could be.
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Cold Pursuit
LAST UPDATED: 11/12/2018

One Sheet
Tag Line:
The Perfect Revenge is All in the Execution.
Synopsis:
Nels Coxman (Liam Neeson) is a local snowplow operator recently named Citizen of the Year of his small Colorado ski town for keeping the roads open through the winter. Nels' quiet life with his wife (Laura Dern) abruptly spins out of control when their son is unjustly murdered by a local drug cartel. Taking the law into his own hands with only the tools of an outdoorsman and snowplow driver, Nels sets out to find those responsible but inadvertently ignites a gang war that threatens to engulf the town- unless he ends it first.
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The LEGO Movie 2: The Second Part
LAST UPDATED: 11/12/2018

One Sheet
Tag Line:
They Come in Pieces
Synopsis:
The much-anticipated sequel to the critically acclaimed, global box office phenomenon that started it all, The LEGO Movie 2: The Second Part, reunites the heroes of Bricksburg in an all-new action-packed adventure to save their beloved city. It's been five years since everything was awesome and the citizens are facing a huge new threat: LEGO DUPLO® invaders from outer space, wrecking everything faster than they can rebuild.
The battle to defeat them and restore harmony to the LEGO universe will take Emmet, Lucy, Batman and their friends to faraway, unexplored worlds, including a strange galaxy where everything is a musical. It will test their courage, creativity and Master Building skills, and reveal just how special they really are.
Reprising their starring roles from the first film are Chris Pratt as Emmet, Elizabeth Banks as Lucy (aka Wyldstyle), Will Arnett as LEGO Batman, Nick Offerman as Metal Beard and Alison Brie as Unikitty. They are joined by Tiffany Haddish, Stephanie Beatriz, and Arturo Castro as, respectively, new characters Queen Watevra Wa-Nabi, Sweet Mayhem and Ice Cream Cone.
The Lego Movie 2: The Second Part is directed by Mike Mitchell (Shrek Ever After, Trolls, Sky High). It is produced by Dan Lin, Phil Lord, Christopher Miller and Roy Lee, the team behind the LEGO film franchise since The LEGO Movie debuted in 2014.
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The Prodigy
LAST UPDATED: 11/12/2018

One Sheet
Synopsis:
A mother concerned about her young son's disturbing behavior thinks something supernatural may be affecting him.
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What Men Want
LAST UPDATED: 11/12/2018

Synopsis:
Inspired by the Nancy Meyers hit romantic comedy What Women Want, this film follows the story of a female sports agent (Henson) who has been constantly boxed out by her male colleagues. When she gains the power to hear mens' thought, she is able to shift the paradigm to her advantage as she races to sign the NBA's next superstar. (temp)
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Alita: Battle Angel
LAST UPDATED: 11/13/2018

One Sheet
Synopsis:
Visionary filmmakers James Cameron (Avatar) and Robert Rodriguez (Sin City) create a groundbreaking new heroine in Alita: Battle Angel, an action-packed story of hope, love, and empowerment. Set several centuries in the future, the abandoned Alita (Rosa Salazar) is found in the scrapyard of Iron City by Ido (Christoph Waltz), a compassionate cyber-doctor who takes the unconscious cyborg Alita to his clinic. When Alita awakens she has no memory of who she is, nor does she have any recognition of the world she finds herself in. Everything is new to Alita, every experience a first. As she learns to navigate her new life and the treacherous streets of Iron City, Ido tries to shield Alita from her mysterious past while her street-smart new friend, Hugo (Keean Johnson), offers instead to help trigger her memories. A growing affection develops between the two until deadly forces come after Alita and threaten her newfound relationships. It is then that Alita discovers she has extraordinary fighting abilities that could be used to save the friends and family she’s grown to love. Determined to uncover the truth behind her origin, Alita sets out on a journey that will lead her to take on the injustices of this dark, corrupt world, and discover that one young woman can change the world in which she lives.
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Fighting With My Family
LAST UPDATED: 11/14/2018

Synopsis:
Reformed gangster and wrestler Ricky and his wife Julia make a living performing with their children Saraya and Zak. When brother and sister get the chance to audition for WWE, it seems the family dream is coming true but they are about to learn that becoming a WWE Superstar demands more than they ever imagined possible.
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Happy Death Day 2U
LAST UPDATED: 11/14/2018

One Sheet
Tag Line:
Death Makes a Killer Comeback.
Synopsis:
Jessica Rothe leads the returning cast of Happy Death Day 2U, the follow-up to Blumhouseas (Split, Get Out, The Purge series) surprise 2017 smash hit of riveting, repeating twists and comic turns. This time, our hero Tree (Rothe) discovers that dying over and over was surprisingly easier than the dangers that lie ahead. Jason Blum once again produces and Christopher Landon returns to write and direct this next chapter, while Happy Death Day executive producers Angela Mancuso and John Baldecchi are newly joined by EP Samson Mucke (Scouts Guide to the Zombie Apocalypse).
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Isn't It Romantic
LAST UPDATED: 11/14/2018

Synopsis:

New York City architect Natalie works hard to get noticed at her job but is more likely to be asked to deliver coffee and bagels than to design the city’s next skyscraper. And if things weren’t bad enough, Natalie, a lifelong cynic when it comes to love, has an encounter with a mugger that renders her unconscious, waking to discover that her life has suddenly become her worst nightmare—a romantic comedy—and she is the leading lady.

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What Direction is Exhibition Headed?

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If we address this question in terms of the laws of economics, as well as comparisons to other businesses who have faced similar challenges, the answer comes in focus.

In the early days, the supply of “movies” was limited because theatres were the only venue in which to view them.  As their entertainment value improved, so did the demand.  High demand and low supply equals success in any business.

Fast forward to today and, while movies are better than ever, the supply and accessibility to them has gone through the roof.  Movie theft on the Internet, pay per view, Netflix, DVDs, Red Box, cable pay tv channels, and free tv offer non-stop movie viewing options by the thousands.  Other competitive entertainment choices such as sporting events and gaming are also growing.  This abundance of supply has also brought the cost of seeing movies way down, everywhere that is except at the movie theatre!

Convenience is another factor impacting the viewing of movies.  The public can now watch them whenever they want, in the convenience of their own homes.  They can stop and start them as the wish, and the viewing quality is excellent, and constantly getting better.

Theatres, who once provided movie entertainment for the masses, are gradually being relegated to offering a premium experience to a shrinking audience.  While we tout premium sound, BIG picture, enjoying a film with an audience, getting out of the home, climate control, restaurant quality food options, and luxury seating, we still lose the price battle when non-affluent patrons ask:  “Why should I pay $50 to take my wife or girlfriend out (or a $100 to take my family out) when we can enjoy the same movie (plus Coca-Cola and popcorn) all for less than $10?  It simply makes no “economic” sense!

Exhibition can rightly claim that, when taking into account inflation, the cost of a movie ticket is no higher than it was 10, 20, or even 50 years ago.  (We can’t however, make that claim when it comes to our concession pricing!)  The problem here is not that our pricing is high, but that our competition’s pricing is so low!

As a comparison, Amazon is putting many big box stores out of business.  They are doing this via just two advantages - price and convenience!  These are the same two competitive factors that exhibition is facing.

There are other warnings.  The public looks for entertainment on the weekends when the work week for most is over, so weekend business is still pretty good.  Weekday business, however, has been going downhill for years.  Empty auditoriums, almost unheard of 20 years ago, are becoming commonplace on many weekday nights at most theatres.  The other alarming factor is that, while some blockbusters continue to impress, smaller movies often die at the box office.  There is no urgency to see them because it is so easy for patrons to wait and catch them later at home. 

Based on all of the above, we have no choice but to conclude that our business is going to continue getting worse, rather than better.  That’s not to say that many theatres who provide an enticing venue and who are located in “upscale” markets won't continue to thrive.  Also, well-run theatres in good and growing markets are likely to continue to prosper.  There are, however, many “average” theatres fighting the losing battle of constantly having to invest in upgrades for a stagnant or declining number of patrons!

So, what is the answer?

Growing our audience through offering an enjoyable and fun experience at a competitive price is our ONLY option for increasing our market share.  “Price” is the key word in this solution.  We have two options:

1.  By adding to “normal” business through local price incentive promotions aimed at targeted groups.  As an example, if we engage a fast food restaurant to distribute thousands of discount coupons to their customers in a week that are good at our theatre, many of those recipients (who would not normally have attended) will take advantage of the savings and the suggestion to attend a movie at our theatre.  Thus we have our “normal” business, but we attract additional patrons via the marketing.  The only problem here is that most theatres have abandoned marketing under the assumption that it’s the studio’s job.  Weekly promotions designed to target specific groups and add to normal business require time, effort and expertise which is sadly lacking at most theatres.  There is also the question of studio per capitas to deal with.

2.  We can drop the price of admission for everyone!  If we charged just $5/admission, and that price was properly marketed, attendance would increase substantially!  If, by going from a $10 to a $5 admission, and assuming a 55% average film rental, and our concession per capita holding steady at $4.50 with a 70% profit margin, we would only need to increase attendance by 33% to have the same gross income.  If lowering from $10 to $7/admission, attendance would need to increase by less than 20% to achieve the same gross profit.  Most every other retail business has sales to boost business, so doesn't it also make sense for us?

Movie-going was once compared to a freight train.  When business is slow (and the train is hardly moving) it is hard to boost business and get the train moving quickly. Once it has picked up a full head of steam, however, and lots of patrons are in our theatre enjoying good movies, seeing trailers to upcoming product, and sharing the experience with friends, business tends to keep moving at a brisk pace.  Our job is to get that train moving, which is a real challenge when coming off a slow summer and heading into the fall!

Still, with great films, a good experience for our customers, and EFFECTIVE MARKETING there are options for making sure our future is a rosy one!

(Share your comments regarding this article by emailing dan@imeonline.com and we will feature them here!  Indicate if you’d prefer to be credited by name or remain anonymous.)

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Keynote Address

Lessons Learned
Lessons Learned
Watch out for candy girls
Watch out for candy girls
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Expect the unexpected
Expect the unexpected
Look in the mirror
Look in the mirror
North Central NATO Keynote Address: Sheraton Minneapolis West Hotel, May 16, 2017 by Dan Klusmann

Over half a century ago… in a place called Billings Montana... I went to pick up my high school friend from the theatre where he worked.
When I walked into that theatre something dawned on me… The girls there were REALLY cute!
Free movies and working with cute girls sounded so much better than my job at the grocery store, that I asked my friend if he could get me hired.
So started my show biz career as relief marquee changer working for a dollar an hour.

About a year later, after several promotions, I was the theatre’s manager, and several years after that.... I was engaged to one of those candy girls.

As I go through this speech tonight I will try and relate some of the lessons I’ve learned in those 50+ years in this business.
Who knows, for some of you younger managers out there, maybe my discoveries, will help you in YOUR theatre careers.

So, lesson #1: Watch out for candy girls! (I can say that because my wife did not accompany me on this trip.)
In fact I asked for her advice on this talk and all she said was “Well whatever you do, don’t try to sound smart.. or funny.. or charming... Just be yourself.” So here it goes...

Back in those early years it was easy for me to develop a passion for both marketing and showmanship, which go hand-in-hand.
You see, our theatre had just one screen.
Our competition was a large national chain, so they got most of the big films.
When we’d get a good movie, we couldn’t afford just to unlock the doors and see who showed up.
We went out and promoted the film with stunts, media attention, big out-of-theatre displays, and tie-ins with other businesses and organizations.
We were SHOWMEN, which meant that our marketing efforts had a positive impact on the number of people coming to our movies!

The fact that has not changed through the years is our Lesson #2.
Today’s theatre managers can have a significant impact on the business your theatres generate.
It, however requires marketing and showmanship.

Showmanship separates you, the theatre manager, from the managers of say McDonalds, J.C. Penney, or Ace Hardware.
Through the Independent Marketing Edge and then ShowTime we’ve awarded almost half a million dollars to theatre managers through the years to encourage and reward showmanship.
And yet showmanship is dying.
Maybe I’m “old school” and times are changing. I definitely felt “old school” as I cut out photos and taped them to poster board for this easil. Dummy, I thought, a modern marketer would have featured these lessons in a Power Point presentation with a computer and big screen behind me. Then, again, a real showman might have had ring girls in bathing suits holding the boards - anything to grab your attention!

Showmanship is noticed and it is appreciated!
I was reminded of this most recently at CinemaCon this year.
Despite all the movie stars on hand, it was Chris Aronson, president of 20th Century Fox, who impressed me the most as he made a grand entrance and performed as part of a dance group sporting neon lights on their clothing.
That’s Showmanship!
Or as Harry Houdini once said: “The secret of showmanship consists not of what you really do, but what the mystery-loving public thinks you do.”
And we ARE, after all, in a business of make believe!

Marketing is an attitude, not a department.
The only purpose of any business is to bring in a customer, and there are really only two ways to do it – through marketing or innovation!
If you think that marketing is someone else’s job then you are missing out on the pride and satisfaction of knowing that you can impact the business your theatre generates.
Others, however, will recognize this and someday they will likely be your boss!
I remember reading years ago where American Airlines calculated that if they had one more customer on each flight in a given year, the difference in revenue would have been about $114 million.
How much is just one more customer every showing worth to your theatre?

When I was still a young manager and also attending college, our theatre owners decided to lease a Billings drive in, so they brought in a YOUNG city manager from Butte Montana to supervise our two theatres.
He had just graduated from Western Montana College with a teaching degree.
We worked together for over 20 years and helped build TOI Theatres into a 6 state regional circuit.
Later he went on to head up NATO of California and Nevada, and build ShoWest into the largest theatre convention in the world, and then he helped build Cinemark into the most successful international theatre circuit in history.
Not bad for a kid from Butte Montana.
My friend, Tim Warner, just retired as Cinemark’s CEO.
I, and many others, learned a lot from him through the years, but this Lesson #3 about achieving success is one of the most important.


There is a LOT of incompetence in this world, and in our industry.
By constantly educating yourself, competing on all levels, having a positive attitude, truly caring about people, seeking out and emulating mentors, surrounding yourself with people smarter than you, being honest, and always having confidence in yourself and your abilities, you WILL succeed.
No one is better than you if you give it your all.
Look in the mirror. That’s the competition you CAN control, not the other guy.
Be better today than you were yesterday.

A few years after graduating from college and putting in a stint in the Army, I rejoined TOI and opened a twin theatre in Helena Montana.
There, I started a children’s matinee series and convinced the parent teacher organizations in all the grade schools to sell series tickets to the kids.
It took a little time and effort, but by the third year of the series we were selling out two afternoon showings a day, three days a week, in both 300 seat auditoriums.
The police department had to come and direct traffic because the theatre was so busy with parents dropping off over 3,000 children a week.
It was cool because sometimes I would be out in the public and a little kid would point me out to their parents and say “Look, there’s the movie man.”
So... Lesson #4: Don’t forget the kids.
They are our teen and adult patrons of tomorrow. Turn them into movie-lovers!

Building any specialty film series is a great way to increase business.
Whether it’s a children’s matinees, late shows for teens, afternoon showings for seniors, art films, or operas, you can increase business by establishing a film series, building it, and pleasing your customers.
Movie-going is a habit that can be nourished through these series, so don’t forget this lesson #5. Build upon your successes and make them bigger and better!
If you have a good Facebook page, or loyalty club, or relationships with businesses, organizations or media, build on them, strengthen them, and improve them each and every year! .... Don’t ever take them for granted.

In 1988, when we sold our company to Excellence Theatres, I was taking their executives around to our theatres in Bozeman Montana.
It was a cold, snowy Tuesday night and we arrived at one of our older single screen theatres.
A smile crossed my face when we arrived and found taped to the box office window a sign that said “Sorry, .....Sold Out!”

The film was part of an art show series I had started.
The next day, Larry Hanson, who was one of the executives with Excellence at the time, told me that he checked the grosses for the previous night and that our lowly Rialto Theatre in Bozeman Montana had the biggest gross of all Excellence Theatres in 17 states.
So, whether it was the children’s series in Helena or the art film series in Bozeman, success came not from starting from scratch each year, but rather, building on our successes and making them bigger and better each succeeding year.

At the time of the sale of TOI to Excellence I was Vice President and Director of Marketing.
I got the job as director of marketing because I won most of the manager contests our company ran.
My early training in showmanship helped me win the film promotion contests.
When it came to winning concession contests I discovered our Lesson #6. Other businesses WANT to work with us on promotions, so don’t be afraid to reach out to them.
The movie business is glamorous and appealing to them.

They also want access to our customers.
I won those concession contests by using the Value Added Concept.
We could get more patrons to purchase our popcorn/drink combos by offering them an additional $10 in discounts and/or free items from other businesses with their purchase.
Per caps went up, customers were thrilled that they actually got a great deal at our concession stand, our staff enjoyed having an effective sales pitch, and the participating businesses were pleased with the exposure and new customers they generated from the promotion.

Using the value-added concept is just one example of always exceeding customer expectations which is Lesson #7.

One night at our theatre, it dumped a foot and a half of snow in less than two hours.
There were maybe 20 cars in our parking lot so a half hour before the final show let out I grabbed a push broom and cleaned the snow off of all the car windows in the lot.
The next day I received a phone call from a patron thanking me, and later we received a nice thank you note from another customer.

Exceeding expectations pleased customers and made me feel good.
Even a simple “Thanks for coming” as customers left the theatre showed our appreciation and was noticed.
Success is a given when you constantly strive to exceed customer expectations, show appreciation and deliver a great movie-going experience.
Sales go up and down, but service stays forever, and people always remember how you made them feel!

Lesson 8 deals with giving back and obtaining some balance in our lives.
It’s clear that this 70 year old body up here has traveled a long way,.... and some of the roads weren’t paved, ... but inside it is that same young energetic kid wanting to work with pretty girls.

Despite my wife constantly telling me to grow up, the mind hasn’t gotten old.
The years will fly by, so make the most of them and during that journey, constantly be seeking ways to give back to your family, your employees, your industry, charities & your community.
Someday, you too will be old, and you will want to look back on your life with pride and feel good about how you gave back and helped others.
Or, as a philosopher once said, “What you are is God’s gift to you, what you become is your gift to God.”

You have a couple of great examples here at this convention.
Exhibitors across the nation are aware of how hard Jeff Logan has worked in NATO to benefit independent theatre owners.
Dale Haider has better things to do with his time than put on this convention, but he too appreciates the satisfaction of giving back.

Speaking of conventions, I used to chair the Rocky Mountain Theatre Convention and grew to understand how much work it was to put on a great event EVERY year.
Larry Hanson was instrumental in starting the Geneva Convention, so he and I hatched a plan to combine the two conventions and alternate locations each year, so each would only have to put on a convention every other year. We called it the Great States Convention.
I was to chair the second one out West, so I wanted to make it the best theatre convention ever, and definitely better than Geneva the previous year.
I spent an entire year planning out every minute of a 4-day convention and put together great panels, speakers, screenings, studio presentations, a sold out trade show, and one of the first demonstrations of a digital projector for our industry.

Day 1 started with a golf tournament.
Before leaving for the tournament that morning I turned on the TV, and was devastated by the site of the the World Trade Tours burning.
It was Sept. 11, 2001.
That was New York though, and I was in Montana surrounded by the beauty of Glacier National Park, so it shouldn’t impact me.
Well, when I returned from the golf course the hotel had 75 messages for me from speakers and other program participants whose flights had been grounded so they would be unable to attend.
My year of planning came crashing down with those towers 2000 miles away.
The digital projector arrived, but the technician who knew how to assemble it was stuck in California.
Many of the other events had to be changed as I literally had to wing it.

The convention, however, is one that none of us will ever forget.
Our final night banquet was held outdoors on a beautiful Montana night.
Attendees could fish for trout, shoot skeet, or just marvel at the elk that wandered around the rod and gun club that hosted us.
As bus loads of slightly inebriated attendees returned to the hotel that night they were singing patriotic songs like “God Bless America.”
That week we all gave something back to each other and appreciated how lucky we were.

So.... Lesson #9: Always be prepared for the unexpected.

In my years as a manager I dealt with drunks, robbery, being assaulted, the death of an employee, lost children, electrical outages, falls, equipment breakdowns, customer heart attacks, choking victims, violent storms, flooding, and more.
When unexpected events happen, and they will, you will be tested.
Be prepared for the unexpected, be calm, and make sure that you and your team know the right things to do.
With little warning you can be a hero or the fall guy.

Lesson #10 centers on building a great team.

Theatre managers have an opportunity and responsibility, in that many of our employees are young and impressionable and they will look to you for leadership.
As you lead, make sure you show your employees that they are appreciated.
Attitudes are contagious. Is yours worth catching?
When a team develops a culture of supporting each other, hard work, customer service, excellence, and learning, its members can translate both their victories and failures into input for continuous growth and improvement.
This will allow your team to achieve extraordinary results with increased frequency, thus becoming an extraordinary team.

And, in building that team, get good at delegating.
Yes, you can do just about everything better than your employees, but you will never be a great leader if you fail to delegate.
“Good" leaders inspire people to have confidence in them, but “GREAT" leaders inspire people to have confidence in themselves!
Steve Jobs said it best: “My model for business is The Beatles. They balanced each other, and the total was greater than the sum of the parts. That’s how I see business: Great things in business are never done by one person, they’re done by a TEAM of people.”

And don’t forget that building a great team starts in the hiring process. In addition to the normal questions about work history and the like, don’t forget to factor in a great smile, personality, and their desire to serve and please people. Success is not just what you accomplish in YOUR life, it is also about what you inspire others to do.

Increasing theatre attendance is our priority #1, so, how many of you know the very best way to increase theatre attendance?
The answer is Lesson #11. Hands down, Gift Cards are your most important marketing program:
NOTHING can increase your theatre attendance more than a great gift card program, and yet most theatre managers do a poor job at it.

During November and December each year we have an opportunity in that the public goes into a buying frenzy as they search for holiday gifts to give family, friends, co-workers, customers, and service providers.
This is the one time of year where the public is hyper receptive to our marketing message.
Therefore it is critical to deliver that message to as many people as possible and as many times as possible.
Gift card signs hanging in your theatre lobby don’t even begin to scratch the surface of the potential for sales.
Some of the people who will receive this gift of movies rarely or never attend your theatre now, so you end up developing NEW customers.

When a movie gift card is burning a hole in a recipient’s wallet or purse, they will go to MORE movies.
It also doesn’t hurt that the income is received in advance, or that some of it is 100% profit because gift cards are sometimes lost or forgotten about.
Or, that as your gift cards can also be redeemed at the concession stand, they increase concession sales.
Look for all sorts of ways to get the word out and then make them VERY easy and convenient to purchase via your Website, the theatre, by phone, by mail, and at locations in busy shopping areas.

Work at developing and preparing this year's Gift Card program throughout September and October so it’s ready to turn big numbers for you in November and December.

I’ve also suggested to NATO that a national campaign in November and December promoting movie gift cards would be the smartest investment our industry could make.

In our ShowTime magazine we have been featuring “Show People” interviews with industry leaders.
One of the questions we ask is about their concerns for the future of our industry.
Therefore, I’d like to take this opportunity to share a couple of my concerns with you in the hope that possibly you might contribute to finding solutions.

The studios, in effect, are helping push us away from serving the masses like we once did.
Amenities such as food, alcohol, luxury recliners, reserved seating, and 3D are all steadily increasing the cost of movie-going.
While all these things are great, and allow us to serve patrons better, the studios think it’s more efficient to make their product available to the masses in their homes at a fraction of the price we charge.
As home viewing technology gets better and more convenient, that huge growing price differential between seeing a movie at a theatre and seeing it at home will result in us continuing to lose customers.
We often tout the COMMUNAL experience of seeing a film with an audience, and yet I’d be embarrassed to tell you how many times this past year I’ve watched a movie in my local theatre with NO one else in the auditorium.
On those occasions I'm actually LONELY in a theatre, and THAT has me worried!

Movies are one of the only businesses in the world where pricing is rarely used to increase sales and where the price of a Cadillac, such as Star Wars, is the same as a Yugo or a film that went straight to video.
If the studios are going to keep shrinking windows between us and the opportunity to see their product for next to nothing, then they should remove the per caps and let us do more to use price incentives and specials to increase attendance!
Let me share just one example:

On a given Monday through Thursday you will have “X” number of people coming to your theatre and paying full price as a result of normal studio and theatre marketing.
If another local business on a weekend has a lot of people coming to their store, or going to their Website, or checking out their Facebook page, what would happen if THEY invited their customers to “Enjoy a MOVIE this week at YOUR theatres!”
What if they gave THEIR customers a special coupon or code giving them $5 off on adult admissions to any movies that coming Monday through Thursday night?
And what if they took full credit for this gift so it came from them, not us?

Several things will happen.
First off the business will generate great PR with their customers.
Of all the people they give this bonus to, only a small number of them might have come to your theatre on those weekday nights anyway.
But, as a result of their gift, your theatre will enjoy far more additional people coming to the movies as a result of the special discount.

Movie going is often an impulse decision.
When it is suggested, and accompanied with an appealing incentive, the public responds.
By running this promotion with various merchants week to week, and not using the same ones regularly, you would reach new people and add to your attendance.
The net result is satisfied customers, happy marketing partners, a bigger gross on slow weekday nights, and maybe movie lovers like me will actually be able to enjoy that COMMUNAL experience again, and won’t be lonely any more.
A win-win for all involved.

The second of my concerns is our industry’s inability to market some very enjoyable films.

Some of the best movies of the year in terms of audience enjoyment end up doing relatively little business at our theatres.
I’m thinking of films such as Queen of Katwe, The Founder, The Shack, and more recently Gifted.
What might you do to help good, little films gross more?

Consider building a rapport with movie lovers in your town, maybe through your loyalty program, and alert them via email when you have a “Manager’s Pick” as far as a totally enjoyable film that you HIGHLY recommend.
Include some positive reviews, and offer incentives such as “the popcorn is on us” or the value-added bonuses from other merchants that I mentioned earlier.
Maybe even include an offer of a full refund if the film is not totally enjoyable.
If done right, and built upon, you will have the power to please customers and generate more business on little films you are proud to show. (Customers appreciate a heads up on a great movie!)

And now I interrupt this speech for a commercial:
While the young people in my office have dragged me kicking and screaming into the digital age, I AM excited about our new digital ShowTime.
If you have not yet checked it out, you can enjoy it free by registering as a fan at Silver Screen Insider.com.
It is cool and enjoyable to look at, and it will keep you abreast of the marketing of films you will be playing.

Now, back to the lessons: “I” may think the new ShowTime is great, but if YOU don’t, it will fail, so here’s Lesson #12:
Always seek honest feedback from customers and you will become smarter and more successful!


Warning though: While I told you to seek honest feedback from customers, that advise does not always hold true with your spouse.
Mine is always telling me that I’m over the hill and that I should retire.
I can’t do that, however, because I’d miss this industry and all the great people I’ve worked with and met.
I agree with George Burns who said: “Retirement at sixty-five is ridiculous. When I was sixty-five I still had pimples.”

Seeking feedback points out another lesson #13 on the importance of being a good listener.
Really listening to customers, employees, other business people, and mentors will pay off in countless ways.
Learn to listen more and talk less.
There was once an experiment conducted where a wife of a businessman accompanied him to a party where she knew none of the guests, and they didn’t know her.
She was instructed simply to listen to what others said, show interest, ask questions, and nod in agreement, but NEVER contribute anything.
The next day, guests at the party were asked for their opinions of her. She was described by them as bright, impressive, interesting, charismatic, and even articulate.
So, if you want to be successful, be a good listener!

Years ago there was a company called National Screen Service.
They handled distribution of trailers, 1-sheets and promotional items for many of the studios.
Each year they sponsored the National Screen Service Marketing Conference where theatre marketing directors met with their counterparts at the studios to discuss the marketing and promotion of upcoming films.

One of the first conferences was in Dallas TX at the Loews Anatole Hotel.
I was wandering the hotel’s halls one evening and made a wrong turn and ended up in the trade show of another industry - FUNERAL HOMES!
As I looked down the aisles of caskets, hearses, and embalming fluid vendors, one final Lesson hit me.

MOVIES!
We are very LUCKY to be involved in such a great business.
Be THANKFUL for it..... ENJOY it..... and CELEBRATE it!

And speaking of celebrating… this speech is over, and I like to celebrate endings -
as they hopefully precede new beginnings... and optimism that the best is yet to come!

So, thanks for inviting me!...
and, OH!
One more thing...
PLEASE don’t don’t let my wife know what I said here tonight!
Thank you!
Lessons Learned
Watch out for candy girls
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