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Hotel Transylvania 3: Summer Vacation$42.7MAnt-Man and the Wasp$28.5MSkyscraper$24.5MJurassic World: Fallen Kingdom$15.8MIncredibles 2$15.7MThe First Purge$9.2MSorry To Bother You$4.2MSicario: Day of the Soldado$3.7MUncle Drew$3.1MOcean's 8$2.8MHotel Transylvania 3: Summer Vacation$42.7MAnt-Man and the Wasp$28.5MSkyscraper$24.5MJurassic World: Fallen Kingdom$15.8MIncredibles 2$15.7MThe First Purge$9.2MSorry To Bother You$4.2MSicario: Day of the Soldado$3.7MUncle Drew$3.1MOcean's 8$2.8MHotel Transylvania 3: Summer Vacation$42.7MAnt-Man and the Wasp$28.5MSkyscraper$24.5MJurassic World: Fallen Kingdom$15.8MIncredibles 2$15.7MThe First Purge$9.2MSorry To Bother You$4.2MSicario: Day of the Soldado$3.7MUncle Drew$3.1MOcean's 8$2.8MHotel Transylvania 3: Summer Vacation$42.7MAnt-Man and the Wasp$28.5MSkyscraper$24.5MJurassic World: Fallen Kingdom$15.8MIncredibles 2$15.7MThe First Purge$9.2MSorry To Bother You$4.2MSicario: Day of the Soldado$3.7MUncle Drew$3.1MOcean's 8$2.8M
Hotel Transylvania 3: Summer Vacation$42.7MAnt-Man and the Wasp$28.5MSkyscraper$24.5MJurassic World: Fallen Kingdom$15.8MIncredibles 2$15.7MThe First Purge$9.2MSorry To Bother You$4.2MSicario: Day of the Soldado$3.7MUncle Drew$3.1MOcean's 8$2.8MHotel Transylvania 3: Summer Vacation$42.7MAnt-Man and the Wasp$28.5MSkyscraper$24.5MJurassic World: Fallen Kingdom$15.8MIncredibles 2$15.7MThe First Purge$9.2MSorry To Bother You$4.2MSicario: Day of the Soldado$3.7MUncle Drew$3.1MOcean's 8$2.8MHotel Transylvania 3: Summer Vacation$42.7MAnt-Man and the Wasp$28.5MSkyscraper$24.5MJurassic World: Fallen Kingdom$15.8MIncredibles 2$15.7MThe First Purge$9.2MSorry To Bother You$4.2MSicario: Day of the Soldado$3.7MUncle Drew$3.1MOcean's 8$2.8MHotel Transylvania 3: Summer Vacation$42.7MAnt-Man and the Wasp$28.5MSkyscraper$24.5MJurassic World: Fallen Kingdom$15.8MIncredibles 2$15.7MThe First Purge$9.2MSorry To Bother You$4.2MSicario: Day of the Soldado$3.7MUncle Drew$3.1MOcean's 8$2.8M
Special Features & Articles
NEW CONTENT THIS WEEK
Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Films
07/20/18
Blindspotting
Mamma Mia! Here We Go Again
McQueen
The Equalizer 2
Unfriended: Dark Web
07/27/18
Mission: Impossible - Fallout
Puzzle
Teen Titans Go! To The Movies
08/03/18
Christopher Robin
The Darkest Minds
The Spy Who Dumped Me
08/10/18
BlacKkKlansman
Dog Days
Slender Man
The Meg
08/15/18
Crazy Rich Asians
08/17/18
Alpha
Juliet, Naked
Mile 22
The Wife
08/24/18
A.X.L.
Papillon
Searching
The Happytime Murders
08/29/18
Operation Finale
08/31/18
Kin
The Little Stranger
Ya Veremos
09/07/18
City of Lies
Peppermint
The Nun
09/14/18
A Simple Favor
The Predator
White Boy Rick
09/21/18
Colette
The House With A Clock In Its Walls
The Sisters Brothers
09/28/18
Little Women
Night School
Smallfoot
The Old Man & The Gun
10/05/18
A Star is Born
Venom
10/12/18
Bad Times at El Royale
First Man
Goosebumps 2: Haunted Halloween
10/19/18
Can You Ever Forgive Me?
Halloween
Mowgli
Serenity
The Hate U Give
07/20/18
Blindspotting
Mamma Mia! Here We Go Again
McQueen
The Equalizer 2
Unfriended: Dark Web
07/27/18
Mission: Impossible - Fallout
Puzzle
Teen Titans Go! To The Movies
08/03/18
Christopher Robin
The Darkest Minds
The Spy Who Dumped Me
08/10/18
BlacKkKlansman
Dog Days
Slender Man
The Meg
08/15/18
Crazy Rich Asians
08/17/18
Alpha
Juliet, Naked
Mile 22
The Wife
08/24/18
A.X.L.
Papillon
Searching
The Happytime Murders
08/29/18
Operation Finale
08/31/18
Kin
The Little Stranger
Ya Veremos
09/07/18
City of Lies
Peppermint
The Nun
09/14/18
A Simple Favor
The Predator
White Boy Rick
09/21/18
Colette
The House With A Clock In Its Walls
The Sisters Brothers
09/28/18
Little Women
Night School
Smallfoot
The Old Man & The Gun
10/05/18
A Star is Born
Venom
10/12/18
Bad Times at El Royale
First Man
Goosebumps 2: Haunted Halloween
10/19/18
Can You Ever Forgive Me?
Halloween
Mowgli
Serenity
The Hate U Give
07/20/18
Blindspotting
Mamma Mia! Here We Go Again
McQueen
The Equalizer 2
Unfriended: Dark Web
07/27/18
Mission: Impossible - Fallout
Puzzle
Teen Titans Go! To The Movies
08/03/18
Christopher Robin
The Darkest Minds
The Spy Who Dumped Me
08/10/18
BlacKkKlansman
Dog Days
Slender Man
The Meg
08/15/18
Crazy Rich Asians
08/17/18
Alpha
Juliet, Naked
Mile 22
The Wife
08/24/18
A.X.L.
Papillon
Searching
The Happytime Murders
08/29/18
Operation Finale
08/31/18
Kin
The Little Stranger
Ya Veremos
09/07/18
City of Lies
Peppermint
The Nun
09/14/18
A Simple Favor
The Predator
White Boy Rick
09/21/18
Colette
The House With A Clock In Its Walls
The Sisters Brothers
09/28/18
Little Women
Night School
Smallfoot
The Old Man & The Gun
10/05/18
A Star is Born
Venom
10/12/18
Bad Times at El Royale
First Man
Goosebumps 2: Haunted Halloween
10/19/18
Can You Ever Forgive Me?
Halloween
Mowgli
Serenity
The Hate U Give
07/20/18
Blindspotting
Mamma Mia! Here We Go Again
McQueen
The Equalizer 2
Unfriended: Dark Web
07/27/18
Mission: Impossible - Fallout
Puzzle
Teen Titans Go! To The Movies
08/03/18
Christopher Robin
The Darkest Minds
The Spy Who Dumped Me
08/10/18
BlacKkKlansman
Dog Days
Slender Man
The Meg
08/15/18
Crazy Rich Asians
08/17/18
Alpha
Juliet, Naked
Mile 22
The Wife
08/24/18
A.X.L.
Papillon
Searching
The Happytime Murders
08/29/18
Operation Finale
08/31/18
Kin
The Little Stranger
Ya Veremos
09/07/18
City of Lies
Peppermint
The Nun
09/14/18
A Simple Favor
The Predator
White Boy Rick
09/21/18
Colette
The House With A Clock In Its Walls
The Sisters Brothers
09/28/18
Little Women
Night School
Smallfoot
The Old Man & The Gun
10/05/18
A Star is Born
Venom
10/12/18
Bad Times at El Royale
First Man
Goosebumps 2: Haunted Halloween
10/19/18
Can You Ever Forgive Me?
Halloween
Mowgli
Serenity
The Hate U Give
Sponsors
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Christie
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
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Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
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Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
Shake n Share
ShowEast
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
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Box Office Champs
Card Right Group
Christie
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
RealD
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
Shake n Share
ShowEast
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Christie
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
RealD
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
Shake n Share
ShowEast
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Christie
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
RealD
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
Shake n Share
ShowEast
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers

Showtime

The theatre industry’s official marketing
preview guide

SHOWTIME TABLE OF CONTENTS
WEEK OF July 20, 2018

Special Features & Articles
NEW CONTENT THIS WEEK
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Films
RELEASE DATESTUDIOALPHABETICALA - Z
07/20/18
Blindspotting
Mamma Mia! Here We Go Again
McQueen
The Equalizer 2
Unfriended: Dark Web
07/27/18
Mission: Impossible - Fallout
Puzzle
Teen Titans Go! To The Movies
08/03/18
Christopher Robin
The Darkest Minds
The Spy Who Dumped Me
08/10/18
BlacKkKlansman
Dog Days
Slender Man
The Meg
08/15/18
Crazy Rich Asians
08/17/18
Alpha
Juliet, Naked
Mile 22
The Wife
08/24/18
A.X.L.
Papillon
Searching
The Happytime Murders
08/29/18
Operation Finale
08/31/18
Kin
The Little Stranger
Ya Veremos
09/07/18
City of Lies
Peppermint
The Nun
09/14/18
A Simple Favor
The Predator
White Boy Rick
09/21/18
Colette
The House With A Clock In Its Walls
The Sisters Brothers
09/28/18
Little Women
Night School
Smallfoot
The Old Man & The Gun
10/05/18
A Star is Born
Venom
10/12/18
Bad Times at El Royale
First Man
Goosebumps 2: Haunted Halloween
10/19/18
Can You Ever Forgive Me?
Halloween
Mowgli
Serenity
The Hate U Give
07/20/18
Blindspotting
Mamma Mia! Here We Go Again
McQueen
The Equalizer 2
Unfriended: Dark Web
07/27/18
Mission: Impossible - Fallout
Puzzle
Teen Titans Go! To The Movies
08/03/18
Christopher Robin
The Darkest Minds
The Spy Who Dumped Me
08/10/18
BlacKkKlansman
Dog Days
Slender Man
The Meg
08/15/18
Crazy Rich Asians
08/17/18
Alpha
Juliet, Naked
Mile 22
The Wife
08/24/18
A.X.L.
Papillon
Searching
The Happytime Murders
08/29/18
Operation Finale
08/31/18
Kin
The Little Stranger
Ya Veremos
09/07/18
City of Lies
Peppermint
The Nun
09/14/18
A Simple Favor
The Predator
White Boy Rick
09/21/18
Colette
The House With A Clock In Its Walls
The Sisters Brothers
09/28/18
Little Women
Night School
Smallfoot
The Old Man & The Gun
10/05/18
A Star is Born
Venom
10/12/18
Bad Times at El Royale
First Man
Goosebumps 2: Haunted Halloween
10/19/18
Can You Ever Forgive Me?
Halloween
Mowgli
Serenity
The Hate U Give
20th Century Fox
Bad Times at El Royale
The Darkest Minds
The Hate U Give
The Predator
Annapurna Pictures
The Sisters Brothers
Aviron Pictures
Serenity
Bleecker Street
Colette
McQueen
Papillon
Focus Features
BlacKkKlansman
The Little Stranger
Fox Searchlight
Can You Ever Forgive Me?
The Old Man & The Gun
Global Road Entertainment
A.X.L.
City of Lies
Lionsgate Films
A Simple Favor
Blindspotting
Kin
The Spy Who Dumped Me
Ya Veremos
Metro-Goldwyn-Mayer
Operation Finale
Mirror/LD Entertainment
Dog Days
Paramount Pictures
Mission: Impossible - Fallout
Pinnacle Peak
Little Women
Roadside Attractions
Juliet, Naked
STX Entertainment
Mile 22
Peppermint
The Happytime Murders
Sony Pictures
Alpha
Sony Pictures Classics
Puzzle
The Wife
Sony Pictures
Goosebumps 2: Haunted Halloween
Searching
Slender Man
The Equalizer 2
Venom
White Boy Rick
Universal Pictures
First Man
Halloween
Mamma Mia! Here We Go Again
Night School
The House With A Clock In Its Walls
Unfriended: Dark Web
Walt Disney Studios Motion Pictures
Christopher Robin
Warner Bros.
A Star is Born
Crazy Rich Asians
Mowgli
Smallfoot
Teen Titans Go! To The Movies
The Meg
The Nun
20th Century Fox
Bad Times at El Royale
The Darkest Minds
The Hate U Give
The Predator
Annapurna Pictures
The Sisters Brothers
Aviron Pictures
Serenity
Bleecker Street
Colette
McQueen
Papillon
Focus Features
BlacKkKlansman
The Little Stranger
Fox Searchlight
Can You Ever Forgive Me?
The Old Man & The Gun
Global Road Entertainment
A.X.L.
City of Lies
Lionsgate Films
A Simple Favor
Blindspotting
Kin
The Spy Who Dumped Me
Ya Veremos
Metro-Goldwyn-Mayer
Operation Finale
Mirror/LD Entertainment
Dog Days
Paramount Pictures
Mission: Impossible - Fallout
Pinnacle Peak
Little Women
Roadside Attractions
Juliet, Naked
STX Entertainment
Mile 22
Peppermint
The Happytime Murders
Sony Pictures
Alpha
Sony Pictures Classics
Puzzle
The Wife
Sony Pictures
Goosebumps 2: Haunted Halloween
Searching
Slender Man
The Equalizer 2
Venom
White Boy Rick
Universal Pictures
First Man
Halloween
Mamma Mia! Here We Go Again
Night School
The House With A Clock In Its Walls
Unfriended: Dark Web
Walt Disney Studios Motion Pictures
Christopher Robin
Warner Bros.
A Star is Born
Crazy Rich Asians
Mowgli
Smallfoot
Teen Titans Go! To The Movies
The Meg
The Nun
A
A Simple Favor
A Star is Born
A.X.L.
Alpha
B
Bad Times at El Royale
BlacKkKlansman
Blindspotting
C
Can You Ever Forgive Me?
Christopher Robin
City of Lies
Colette
Crazy Rich Asians
D
Dog Days
F
First Man
G
Goosebumps 2: Haunted Halloween
H
Halloween
J
Juliet, Naked
K
Kin
L
Little Women
M
Mamma Mia! Here We Go Again
McQueen
Mile 22
Mission: Impossible - Fallout
Mowgli
N
Night School
O
Operation Finale
P
Papillon
Peppermint
Puzzle
S
Searching
Serenity
Slender Man
Smallfoot
T
Teen Titans Go! To The Movies
The Darkest Minds
The Equalizer 2
The Happytime Murders
The Hate U Give
The House With A Clock In Its Walls
The Little Stranger
The Meg
The Nun
The Old Man & The Gun
The Predator
The Sisters Brothers
The Spy Who Dumped Me
The Wife
U
Unfriended: Dark Web
V
Venom
W
White Boy Rick
Y
Ya Veremos
A
A Simple Favor
A Star is Born
A.X.L.
Alpha
B
Bad Times at El Royale
BlacKkKlansman
Blindspotting
C
Can You Ever Forgive Me?
Christopher Robin
City of Lies
Colette
Crazy Rich Asians
D
Dog Days
F
First Man
G
Goosebumps 2: Haunted Halloween
H
Halloween
J
Juliet, Naked
K
Kin
L
Little Women
M
Mamma Mia! Here We Go Again
McQueen
Mile 22
Mission: Impossible - Fallout
Mowgli
N
Night School
O
Operation Finale
P
Papillon
Peppermint
Puzzle
S
Searching
Serenity
Slender Man
Smallfoot
T
Teen Titans Go! To The Movies
The Darkest Minds
The Equalizer 2
The Happytime Murders
The Hate U Give
The House With A Clock In Its Walls
The Little Stranger
The Meg
The Nun
The Old Man & The Gun
The Predator
The Sisters Brothers
The Spy Who Dumped Me
The Wife
U
Unfriended: Dark Web
V
Venom
W
White Boy Rick
Y
Ya Veremos
Sponsors
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Christie
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
RealD
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
Shake n Share
ShowEast
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Christie
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
RealD
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
Shake n Share
ShowEast
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
How to Use ShowTime (PDF)

Blindspotting
LAST UPDATED: 07/11/2018

One Sheet 3
Synopsis:
Collin (Daveed Diggs) must make it through his final three days of probation for a chance at a new beginning.  He and his troublemaking childhood best friend, Miles (Rafael Casal), work as movers, and when Collin witnesses a police shooting, the two men’s friendship is tested as they grapple with identity and their changed realities in the rapidly-gentrifying neighborhood they grew up in.
Longtime friends and collaborators, Daveed Diggs and Rafael Casal co-wrote and star in this timely and wildly entertaining story about friendship and the intersection of race and class set against the backdrop of Oakland.  Bursting with energy, style, and humor, and infused with the spirit of rap, hip-hop, and spoken word, Blindspotting, boldly directed by Carlos Lopez Estrada in his feature film debut, is a provocative hometown love letter that glistens with humanity.
Marketing & Promotion:
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Mamma Mia! Here We Go Again
LAST UPDATED: 07/13/2018

One Sheet 2
Tag Line:
Get ready to sing and dance, laugh and love all over again.
Synopsis:

Get ready to sing and dance, laugh and love all over again. Ten years after Mama Mia the Movie grossed more than $600 million around the world, you are invited to return to the magical Greek island of Kalokairi in an all-new original musical based on the songs of ABBA. With the film's original cast expected to return and new additions joining them, Mamma Mia: Here We Go Again will delight audiences when it opens on July 20, 2018. With a soundtrack full of ABBA songs not featured in the first film - along with some reprised favorites - Mamma Mia: Here We Go Again once more brings the producers of the original film, Littlestar's Judy Craymer and Playtone's Gary Goetzman, together. Craymer is also the creator and producer of the smash-hit stage musical. Ol Parker, writer of The Best Exotic Marigold Hotel, writes and directs. Benny Andersson and Bjorn Ulvaeus are aboard again to provide music and lyrics and serve as executive producers.

Reviews:
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McQueen
LAST UPDATED: 07/09/2018

Bleecker Street 
07/20/2018 
111 Minutes 
 
 
One Sheet
Synopsis:
A personal look at the extraordinary life, career and artistry of Alexander McQueen. Through exclusive interviews with his closest friends and family, recovered archives, exquisite visuals and music, McQueen is an authentic celebration and thrilling portrait of an inspired yet tortured fashion visionary. 
Marketing & Promotion:
Trailer Targets:
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The Equalizer 2
LAST UPDATED: 07/17/2018

One Sheet
Tag Line:
There is no equal.
Synopsis:

Denzel Washington returns to one of his signature roles in the first sequel of his career. Robert McCall serves an unflinching justice for the exploited and oppressed - but how far will he go when that is someone he loves?

Marketing & Promotion:
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Unfriended: Dark Web
LAST UPDATED: 07/13/2018

One Sheet
Tag Line:
Death Wants Some Face Time.
Synopsis:
Unfolding in real-time Unfriended: Dark Web is the most terrifying horror yet from the producer of Get OutHappy Death Day, and The Purge, and the makers of Unfriended.
When a 20-something finds a cache of hidden files on his new laptop, he and his friends are unwittingly thrust into the depths of the dark web. They soon discover someone has been watching their every move and will go to unimaginable lengths to protect the dark web.
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Mission: Impossible - Fallout
LAST UPDATED: 07/19/2018

One Sheet
Tag Line:
Some Missions Are Not a Choice.
Synopsis:
The best intentions often come back to haunt you. Mission: Impossible - Fallout finds Ethan Hunt (Tom Cruise) and his IMF team (Alec Baldwin, Simon Pegg, Ving Rhames) along with some familiar allies (Rebecca Ferguson, Michelle Monaghan) in a race against time after a mission gone wrong.  Henry Cavill, Angela Bassett, and Vanessa Kirby also join the dynamic cast with filmmaker Christopher McQuarrie returning to the helm.
Marketing & Promotion:
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Puzzle
LAST UPDATED: 07/18/2018

One Sheet
Synopsis:
Agnes, taken for granted as a suburban mother, discovers a passion for solving jigsaw puzzles, which unexpectedly draws her into a new world a' where her life unfolds in ways she could never have imagined.
Marketing & Promotion:
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Teen Titans Go! To The Movies
LAST UPDATED: 07/19/2018

Official One Sheet
Tag Line:
The superhero movie to end all superhero movies. Hopefully.
Synopsis:
When the Teen Titans go to the big screen, they go big! Teen Titans GO! to the Movies finds our egocentric, wildly satirical Super Heroes in their first feature film extravaganza—a fresh, gleefully clever, kid-appropriately crass and tongue-in-cheek play on the superhero genre, complete with musical numbers. It seems to the Teens that all the major superheroes out there are starring in their own movies—everyone but the Teen Titans, that is! But de facto leader Robin is determined to remedy the situation and be seen as a star instead of a sidekick. If only they could get the hottest Hollywood film director to notice them. With a few madcap ideas and a song in their heart, the Teen Titans head to Tinsel Town, certain to pull off their dream. But when the group is radically misdirected by a serious supervillain and his maniacal plan to take over the Earth, things really go awry. The team finds their friendship and their fighting spirit failing, putting the very fate of the Teen Titans themselves on the line!
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Christopher Robin
LAST UPDATED: 07/17/2018

One Sheet 2
Tag Line:
Sooner or later, your past catches up to you.
Synopsis:
In the heartwarming live action adventure "Disney's Christopher Robin," the young boy who loved embarking on adventures in the Hundred Acre Wood with a band of spirited and lovable stuffed animals, has grown up and lost his way. Now it is up to his childhood friends to venture into our world and help Christopher Robin remember the loving and playful boy who is still inside. 
Marketing & Promotion:
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Searching
LAST UPDATED: 07/18/2018

One Sheet 2
Tag Line:
No One is Lost Without a Trace.
Synopsis:
After David Kim (John Cho)’s 16-year-old daughter goes missing, a local investigation is opened and a detective is assigned to the case. But 37 hours later and without a single lead, David decides to search the one place no one has looked yet, where all secrets are kept today: his daughter’s laptop. In a hyper-modern thriller told via the technology devices we use every day to communicate, David must trace his daughter’s digital footprints before she disappears forever.
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The Darkest Minds
LAST UPDATED: 07/13/2018

One Sheet 2
Tag Line:
If You're One of Us, Come Find Us.
Synopsis:
When teens mysteriously develop powerful new abilities, they are declared a threat by the government and detained. Sixteen-year-old Ruby, one of the most powerful young people anyone has encountered, escapes her camp and joins a group of runaway teens seeking safe haven. Soon this newfound family realizes that, in a world in which the adults in power have betrayed them, running is not enough and they must wage a resistance, using their collective power to take back control of their future.
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The Spy Who Dumped Me
LAST UPDATED: 07/18/2018

One Sheet 6
Tag Line:
They Got This.
Synopsis:
Audrey (Mila Kunis) and Morgan (Kate McKinnon), two thirty-year-old best friends in Los Angeles, are thrust unexpectedly into an international conspiracy when Audrey’s ex-boyfriend shows up at their apartment with a team of deadly assassins on his trail. Surprising even themselves, the duo jump into action, on the run throughout Europe from assassins and a suspicious-but-charming British agent, as they hatch a plan to save the world.
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BlacKkKlansman
LAST UPDATED: 07/12/2018

One Sheet 2
Tag Line:
Infiltrate Hate.
Synopsis:
From visionary filmmaker Spike Lee comes the incredible true story of an American hero. It’s the early 1970s, and Ron Stallworth (John David Washington) is the first African-American detective to serve in the Colorado Springs Police Department. Determined to make a name for himself, Stallworth bravely sets out on a dangerous mission: infiltrate and expose the Ku Klux Klan. The young detective soon recruits a more seasoned colleague, Flip Zimmerman (Adam Driver), into the undercover investigation of a lifetime. Together, they team up to take down the extremist hate group as the organization aims to sanitize its violent rhetoric to appeal to the mainstream.  Produced by the team behind the Academy-Award® winning Get Out.
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The Meg
LAST UPDATED: 07/12/2018

One Sheet 2
Tag Line:
Pleased to eat you.
Synopsis:
In the film, a deep-sea submersible—part of an international undersea observation program—has been attacked by a massive creature, previously thought to be extinct, and now lies disabled at the bottom of the deepest trench in the Pacific…with its crew trapped inside. With time running out, expert deep sea rescue diver Jonas Taylor (Jason Statham) is recruited by a visionary Chinese oceanographer (Winston Chao), against the wishes of his daughter Suyin (Li Bingbing), to save the crew—and the ocean itself—from this unstoppable threat: a pre-historic 75-foot-long shark known as the Megalodon. What no one could have imagined is that, years before, Taylor had encountered this same terrifying creature. Now, teamed with Suyin, he must confront his fears and risk his own life to save everyone trapped below…bringing him face to face once more with the greatest and largest predator of all time.
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Crazy Rich Asians
LAST UPDATED: 06/01/2018

One Sheet
Tag Line:
The One Thing Crazier Than Love Is Family.
Synopsis:
Crazy Rich Asians follows native New Yorker Rachel Chu (Wu) as she accompanies her longtime boyfriend, Nick Young (Golding), to his best friend’s wedding in Singapore. Excited about visiting Asia for the first time but nervous about meeting Nick’s family, Rachel is unprepared to learn that Nick has neglected to mention a few key details about his life. It turns out that he is not only the scion of one of the country’s wealthiest families but also one of its most sought-after bachelors. Being on Nick’s arm puts a target on Rachel’s back, with jealous socialites and, worse, Nick’s own disapproving mother (Yeoh) taking aim. And it soon becomes clear that while money can’t buy love, it can definitely complicate things.
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Alpha
LAST UPDATED: 06/14/2018

One Sheet 2
Tag Line:
Leaders Are Born From Survival
Synopsis:
An epic adventure set in the last Ice Age, Alpha tells a fascinating, visually stunning story that shines a light on the origins of man’s best friend. While on his first hunt with his tribe’s most elite group, a young man is injured and must learn to survive alone in the wilderness. Reluctantly taming a lone wolf abandoned by its pack, the pair learn to rely on each other and become unlikely allies, enduring countless dangers and overwhelming odds in order to find their way home before winter arrives.
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Juliet, Naked
LAST UPDATED: 07/11/2018

One Sheet
Synopsis:
Annie (Rose Byrne) is stuck in a long-term relationship with Duncan (Chris O’Dowd) – an obsessive fan of obscure rocker Tucker Crowe (Ethan Hawke). When the acoustic demo of Tucker’s hit record from 25 years ago surfaces, its release leads to a life-changing encounter with the elusive rocker himself. Based on the novel by Nick Hornby, Juliet, Naked is a comic account of life’s second chances.
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Mile 22
LAST UPDATED: 06/28/2018

One Sheet
Tag Line:
Option 1: Diplomacy. Option 2: Military. Meet Option 3:
Synopsis:
An elite American intelligence officer, aided by a top-secret tactical command unit, tries to smuggle a mysterious police officer with sensitive information out of the country.
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The Wife
LAST UPDATED: 05/23/2018

One Sheet
Synopsis:
Joan Castleman (Glenn Close) is a highly intelligent and still-striking beauty -- the perfect devoted wife. Forty years spent sacrificing her own talent, dreams and ambitions to fan the flames of her charismatic husband Joe (Jonathan Pryce) and his skyrocketing literary career. Ignoring his infidelities and excuses because of his 'art' with grace and humor. Their fateful pact has built a marriage upon uneven compromises and Joan's reached her breaking point. On the eve of Joe's Nobel Prize for Literature, the crown jewel in a spectacular body of work, Joan's coup de grace is to confront the biggest sacrifice of her life and secret of his career.The Wife is a poignant, funny and emotional journey; a celebration of womanhood, self-discovery and liberation.
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A.X.L.
LAST UPDATED: 05/29/2018

One Sheet
Tag Line:
Man's Best Friend Has Evolved
Synopsis:
Man and machine join forces with thrilling results in A.X.L., a fast-paced science-fiction action film for the whole family. When teenage dirt-bike rider Miles (Alex Neustaedter) stumbles upon an advanced dog-like combat robot in the dusty California desert, he teams up with resourceful young graffiti artist Sara (Becky G) to protect the mechanized prototype from the dangerous scientists who've created it.
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Dog Days
LAST UPDATED: 07/17/2018

One Sheet 1
Tag Line:
Love is a Four-Legged Word.
Synopsis:

Dog Days follows a group of interconnected people in Los Angeles who are brought together by their lovable canine counterparts.

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Papillon
LAST UPDATED: 06/18/2018

One Sheet
Tag Line:
The Greatest Escape Adventure Ever Told
Synopsis:
Based on the international best-selling autobiography, Papillon follows the epic story of Henri 'Papillon' Charrière (Charlie Hunnam), a safecracker from the Parisian underworld who is framed for murder and condemned to life in the notorious penal colony on Devil's Island. Determined to regain his freedom, Papillon forms an unlikely alliance with quirky convicted counterfeiter Louis Dega (Rami Malek), who in exchange for protection, agrees to finance Papillon's escape, ultimately resulting in a bond of lasting friendship.
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Slender Man
LAST UPDATED: 07/18/2018

One Sheet
Synopsis:

In a small town in Massachusetts, four high school girls perform a ritual in an attempt to debunk the lore of Slender Man. When one of the girls goes mysteriously missing, they begin to suspect that she is, in fact, HIS latest victim.

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The Happytime Murders
LAST UPDATED: 07/18/2018

One Sheet
Tag Line:
No Sesame. All Street.
Synopsis:
No Sesame. All Street. The Happytime Murders is a filthy comedy set in the seedy underbelly of Los Angeles where puppets and humans coexist. Two clashing detectives, one human and one puppet, are forced to work together to try and solve who is brutally murdering the former cast of' The Happytime Gang,' a beloved classic puppet show.
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Operation Finale
LAST UPDATED: 07/16/2018

One Sheet
Synopsis:
This thrilling true story follows the 1960 covert mission of legendary Mossad agent Peter Malkin as he infiltrates Argentina and captures Adolf Eichmann, the Nazi officer who masterminded the transportation logistics that brought millions of innocent Jews to their deaths in concentration camps.
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Kin
LAST UPDATED: 07/09/2018

Teaser One Sheet
Tag Line:
Some Things Aren't Meant to be Found.
Synopsis:
Kin, a pulse-pounding crime thriller with a sci-fi twist, is the story of an unlikely hero destined for greatness. Chased by a vengeful criminal (James Franco), the feds and a gang of otherworldly soldiers, a recently released ex-con (Jack Reynor) and his teenage brother (Myles Truitt) go on the run with a weapon of mysterious origin as their only protection.
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The Little Stranger
LAST UPDATED: 07/11/2018

One Sheet 2
Synopsis:
Academy Award® nominee Lenny Abrahamson (“Room”) directs a complex and chilling ghost story. Dr Faraday (Domhnall Gleeson of “Ex Machina”), the son of a housemaid, has built a life of quiet respectability as a country doctor. During the long hot summer of 1947, he is called to a patient at Hundreds Hall, where his mother once worked. The Hall has been home to the Ayres family for more than two centuries and is now in decline. But Mrs Ayres (Academy Award® nominee Charlotte Rampling) and her two grown children, Caroline (Golden Globe Award winner Ruth Wilson) and Roddy (Will Poulter of “The Revenant”), are haunted by something more ominous than a dying way of life. When he takes on his new patient, Faraday has no idea how closely, and how terrifyingly, the family’s story is about to become entwined with his own
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Ya Veremos
LAST UPDATED: 07/10/2018

One Sheet
Synopsis:
Since their divorce, Oscar and Miriam do not take each other and are avoided at all costs. However, when they receive the news that their 12-year-old son is going blind, and he tells them he has a list of things to see and wants them to do it together, they will both have to find a way to coexist. Realize in an extraordinary journey at the end of which, the difficult thing will be to separate again, as will inevitably have to do.
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City of Lies
LAST UPDATED: 06/28/2018

One Sheet
Synopsis:
Based on the true story of one of the most notorious and unsolved cases in recent time,City of Lies is a provocative thriller revealing a never-before-seen look at the infamous murder of The Notorious B.I.G. shortly following the death of Tupac. L.A.P.D. detective Russell Poole (Johnny Depp) has spent years trying to solve his biggest case, but after two decades, the investigation remains open. "Jack" Jackson (Forest Whitaker), a reporter desperate to save his reputation and career, is determined to find out why. In search of the truth, the two team up and unravel a growing web of institutional corruption and lies. Relentless in their hunt, these two determined men threaten to uncover the conspiracy and crack the foundation of the L.A.P.D. and an entire city.
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Peppermint
LAST UPDATED: 06/13/2018

One Sheet 1
Tag Line:
The System Failed. She Won't.
Synopsis:
Peppermint is an action thriller which tells the story of young mother Riley North (Garner) who awakens from a coma after her husband and daughter are killed in a brutal attack on the family. When the system frustratingly shields the murderers from justice, Riley sets out to transform herself from citizen to urban guerilla. Channeling her frustration into personal motivation, she spends years in hiding honing her mind, body and spirit to become an unstoppable force -- eluding the underworld, the LAPD and the FBI- as she methodically delivers her personal brand of justice.
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The Nun
LAST UPDATED: 06/13/2018

One Sheet 2
Tag Line:
Pray For Forgiveness
Synopsis:

Filmmaker James Wan, director of the record-setting horror hits The Conjuring and The Conjuring 2, explores another dark corner of that universe with The Nun. Directed by Corin Hardy (The Hallow), the new fright-fest is produced by Wan and by Peter Safran, who has produced all the films in The Conjuring franchise. When a young nun at a cloistered abbey in Romania takes her own life, a priest with a haunted past and a novitiate on the threshold of her final vows are sent by the Vatican to investigate. Together they uncover the order’s unholy secret. Risking not only their lives but their faith and their very souls, they confront a malevolent force in the form of the same demonic nun that first terrorized audiences in The Conjuring 2, as the abbey becomes a horrific battleground between the living and the damned.

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A Simple Favor
LAST UPDATED: 07/13/2018

Payoff One Sheet
Synopsis:
A Simple Favor, directed by Paul Feig, centers around Stephanie (Anna Kendrick), a mommy vlogger who seeks to uncover the truth behind her best friend Emily's (Blake Lively) sudden disappearance from their small town. Stephanie is joined by Emily's husband Sean (Henry Golding) in this stylish thriller filled with twists and betrayals, secrets and revelations, love and loyalty, murder and revenge.
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The Predator
LAST UPDATED: 06/28/2018

One Sheet
Synopsis:
From the outer reaches of space to the small-town streets of suburbia, the hunt comes home in Shane Black’s explosive reinvention of the Predator series. Now, the universe’s most lethal hunters are stronger, smarter and deadlier than ever before, having genetically upgraded themselves with DNA from other species. When a young boy accidentally triggers their return to Earth, only a ragtag crew of ex-soldiers and a disgruntled science teacher can prevent the end of the human race.
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Colette
LAST UPDATED: 07/11/2018

One Sheet
Tag Line:
History is About to Change.
Synopsis:
After marrying a successful Parisian writer known commonly as 'Willy' (Dominic West), Sidonie-Gabrielle Colette (Keira Knightley) is transplanted from her childhood home in rural France to the intellectual and artistic splendor of Paris. Soon after, Willy convinces Colette to ghostwrite for him. She pens a semi-autobiographical novel about a witty and brazen country girl named Claudine, sparking a bestseller and a cultural sensation. After its success, Colette and Willy become the talk of Paris and their sexual adventures with other women inspire additional Claudine novels. Colette's fight over creative ownership and gender roles drives her to overcome societal constraints, revolutionizing literature, fashion and sexual expression.
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The House With A Clock In Its Walls
LAST UPDATED: 06/28/2018

One Sheet 2
Tag Line:
This House Knows What Makes You Tick
Synopsis:
In the tradition of Amblin classics where fantastical events occur in the most unexpected places, Jack Black and two-time Academy Award winner Cate Blanchett star in The House With A Clock In Its Walls, from Amblin Entertainment. The magical adventure tells the spine-tingling tale of 10-year-old Lewis (Owen Vaccaro) who goes to live with his uncle in a creaky old house with a mysterious tick-tocking heart. But his new town's sleepy facade jolts to life with a secret world of warlocks and witches when Lewis accidentally awakens the dead.
Based on the beloved children’s classic written by John Bellairs and illustrated by Edward Gorey, The House with a Clock in Its Walls is directed by master frightener Eli Roth and written by Eric Kripke (creator of TV’s Supernatural).  Co-starring Kyle MacLachlan, Colleen Camp, Renée Elise Goldsberry, Vanessa Anne Williams and Sunny Suljic, it is produced by Mythology Entertainment’s Brad Fischer (Shutter Island) and James Vanderbilt (Zodiac), as well as Kripke.
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The Sisters Brothers
LAST UPDATED: 07/03/2018

One Sheet
Synopsis:
Based on Patrick Dewitt’s acclaimed novel of the same name, follows two brothers – Eli and Charlie Sisters – who are hired to kill a prospector who has stolen from their boss. The story, a genre-hybrid with comedic elements, takes place in Oregon in 1851.
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White Boy Rick
LAST UPDATED: 07/18/2018

One Sheet
Synopsis:

Set in 1980s Detroit at the height of the crack epidemic and the War on Drugs, White Boy Rick is based on the moving true story of a blue-collar father and his teenage son, Rick Wershe, who became an undercover police informant and later a drug dealer, before he was abandoned by his handlers and sentenced to life in prison.

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Little Women
LAST UPDATED: 07/11/2018

One Sheet
Synopsis:
A modern retelling of Louisa May Alcott's classic novel, we follow the lives of four sisters - Meg, Jo, Beth, and Amy March - detailing their passage from childhood to womanhood. Despite harsh times, they cling to optimism, and as they mature, they face blossoming ambitions and relationships, as well as tragedy, while maintaining their unbreakable bond as sisters.
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Night School
LAST UPDATED: 07/02/2018

One Sheet
Synopsis:

Star Kevin Hart and producer Will Packer, who partnered for the hit Ride Along and Think Like a Man series, bring their signature style to Night School.  Based on a story by Hart, the comedy from director Malcolm D. Lee (Girls Trip) follows a group of misfits who are forced to attend adult classes in the longshot chance they’ll pass the GED exam.  Hart produces for his Hartbeat Productions, and Packer via his Will Packer Productions.

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Smallfoot
LAST UPDATED: 07/02/2018

One Sheet 2
Tag Line:
Yeti or not here they come
Synopsis:
An animated adventure for all ages, with original music and an all-star cast, “Smallfoot” turns the Bigfoot legend upside down when a bright young Yeti finds something he thought didn’t exist—a human. News of this “smallfoot” brings him fame and a chance with the girl of his dreams.  It also throws the simple Yeti community into an uproar over what else might be out there in the big world beyond their snowy village, in a rollicking story about friendship, courage and the joy of discovery.
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The Old Man & The Gun
LAST UPDATED: 07/02/2018

One Sheet
Synopsis:
The Old Man & The Gun is based on the true story of Forrest Tucker (Robert Redford), from his audacious escape from San Quentin at the age of 70 to an unprecedented string of heists that confounded authorities and enchanted the public. Wrapped up in the pursuit are detective John Hunt (Casey Affleck), who becomes captivated with Forrest's commitment to his craft, and a woman (Sissy Spacek), who loves him in spite of his chosen profession.
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A Star is Born
LAST UPDATED: 07/18/2018

One Sheet 3
Synopsis:

In this new take on the tragic love story, he plays seasoned musician Jackson Maine, who discovers—and falls in love with—struggling artist Ally (Gaga). She has just about given up on her dream to make it big as a singer… until Jack coaxes her into the spotlight. But even as Ally’s career takes off, the personal side of their relationship is breaking down, as Jack fights an ongoing battle with his own internal demons.

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Venom
LAST UPDATED: 07/18/2018

One Sheet
Tag Line:
We are Venom.
Synopsis:

One of Marvel’s most enigmatic, complex and badass characters comes to the big screen, starring Academy Award® nominated actor Tom Hardy as the lethal protector Venom.

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Bad Times at El Royale
LAST UPDATED: 07/18/2018

One Sheet
Synopsis:
Seven strangers, each with a secret to bury, meet at Lake Tahoe’s El Royale, a rundown hotel with a dark past. Over the course of one fateful night, everyone will have a last shot at redemption… before everything goes to hell.
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First Man
LAST UPDATED: 07/18/2018

One Sheet 2
Tag Line:
Experience the Impossible Journey to the Moon
Synopsis:

On the heels of their six-time Academy Award-winning smash, La La Land, Oscar-winning director Damien Chazelle and star Ryan Gosling reteam for Universal Pictures' First Man, the riveting story of NASA's mission to land a man on the moon, focusing on Neil Armstrong and the years 1961-1969. A visceral, first-person account, based on the book by James R. Hansen, the movie will explore the sacrifices and the cost--on Armstrong and on the nation--of one of the most dangerous missions in history.

Written by Academy Award® winner Josh Singer (Spotlight), the drama is produced by Wyck Godfrey & Marty Bowen (The Twilight Saga, The Fault in Our Stars) through their Temple Hill Entertainment banner, alongside Chazelle and Gosling.  Isaac Klausner (The Fault in Our Stars) executive produces.  Amblin Entertainment co-finances the film.

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Goosebumps 2: Haunted Halloween
LAST UPDATED: 07/11/2018

One Sheet
Synopsis:
Halloween comes to life in a brand-new comedy adventure based on R.L. Stine’s 400-million-selling series of books.
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Can You Ever Forgive Me?
LAST UPDATED: 03/16/2018

One Sheet
Synopsis:
Melissa McCarthy stars in the adaptation of the memoir Can You Ever Forgive Me?, the true story of best-selling celebrity biographer (and friend to cats) Lee Israel (Melissa McCarthy) who made her living in the 1970’s and 80’s profiling the likes of Katharine Hepburn, Tallulah Bankhead, Estee Lauder and journalist Dorothy Kilgallen.  When Lee is no longer able to get published because she has fallen out of step with current tastes, she turns her art form to deception, abetted by her loyal friend Jack (Richard E. Grant). 
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Halloween
LAST UPDATED: 06/08/2018

Teaser One Sheet
Synopsis:
Laurie Strode prepares for a final showdown with masked killer Michael Myers.
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Mowgli
LAST UPDATED: 05/21/2018

One Sheet
Synopsis:
The story follows the upbringing of the human child Mowgli, raised by a wolf pack in the jungles of India. As he learns the often harsh rules of the jungle, under the tutelage of a bear named Baloo and a panther named Bagheera, Mowgli becomes accepted by the animals of the jungle as one of their own. All but one: the fearsome tiger Shere Khan. But there may be greater dangers lurking in the jungle, as Mowgli comes face to face with his human origins.
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Serenity
LAST UPDATED: 06/07/2018

One Sheet
Synopsis:
A fishing boat captainas (Matthew McConaughey) mysterious past, in the form of a glamorous woman (Anne Hathaway), crashes up against his simple life on a small island in the Caribbean and ensnares him in a new reality that might not be all it seems.
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The Hate U Give
LAST UPDATED: 06/27/2018

One Sheet
Synopsis:
Starr Carter is constantly switching between two worlds: the poor, mostly black, neighborhood where she lives and the rich, mostly white, prep school she attends. The uneasy balance between these worlds is shattered when Starr witnesses the fatal shooting of her childhood best friend Khalil at the hands of a police officer. Now, facing pressures from all sides of the community, Starr must find her voice and stand up for what's right. The Hate U Give is based on the critically acclaimed New York Times bestseller by Angie Thomas and stars Amandla Stenberg as Starr, with Russell Hornsby, Regina Hall, Common, Anthony Mackie, Issa Rae, KJ Apa, and Algee Smith.
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What Direction is Exhibition Headed?

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If we address this question in terms of the laws of economics, as well as comparisons to other businesses who have faced similar challenges, the answer comes in focus.

In the early days, the supply of “movies” was limited because theatres were the only venue in which to view them.  As their entertainment value improved, so did the demand.  High demand and low supply equals success in any business.

Fast forward to today and, while movies are better than ever, the supply and accessibility to them has gone through the roof.  Movie theft on the Internet, pay per view, Netflix, DVDs, Red Box, cable pay tv channels, and free tv offer non-stop movie viewing options by the thousands.  Other competitive entertainment choices such as sporting events and gaming are also growing.  This abundance of supply has also brought the cost of seeing movies way down, everywhere that is except at the movie theatre!

Convenience is another factor impacting the viewing of movies.  The public can now watch them whenever they want, in the convenience of their own homes.  They can stop and start them as the wish, and the viewing quality is excellent, and constantly getting better.

Theatres, who once provided movie entertainment for the masses, are gradually being relegated to offering a premium experience to a shrinking audience.  While we tout premium sound, BIG picture, enjoying a film with an audience, getting out of the home, climate control, restaurant quality food options, and luxury seating, we still lose the price battle when non-affluent patrons ask:  “Why should I pay $50 to take my wife or girlfriend out (or a $100 to take my family out) when we can enjoy the same movie (plus Coca-Cola and popcorn) all for less than $10?  It simply makes no “economic” sense!

Exhibition can rightly claim that, when taking into account inflation, the cost of a movie ticket is no higher than it was 10, 20, or even 50 years ago.  (We can’t however, make that claim when it comes to our concession pricing!)  The problem here is not that our pricing is high, but that our competition’s pricing is so low!

As a comparison, Amazon is putting many big box stores out of business.  They are doing this via just two advantages - price and convenience!  These are the same two competitive factors that exhibition is facing.

There are other warnings.  The public looks for entertainment on the weekends when the work week for most is over, so weekend business is still pretty good.  Weekday business, however, has been going downhill for years.  Empty auditoriums, almost unheard of 20 years ago, are becoming commonplace on many weekday nights at most theatres.  The other alarming factor is that, while some blockbusters continue to impress, smaller movies often die at the box office.  There is no urgency to see them because it is so easy for patrons to wait and catch them later at home. 

Based on all of the above, we have no choice but to conclude that our business is going to continue getting worse, rather than better.  That’s not to say that many theatres who provide an enticing venue and who are located in “upscale” markets won't continue to thrive.  Also, well-run theatres in good and growing markets are likely to continue to prosper.  There are, however, many “average” theatres fighting the losing battle of constantly having to invest in upgrades for a stagnant or declining number of patrons!

So, what is the answer?

Growing our audience through offering an enjoyable and fun experience at a competitive price is our ONLY option for increasing our market share.  “Price” is the key word in this solution.  We have two options:

1.  By adding to “normal” business through local price incentive promotions aimed at targeted groups.  As an example, if we engage a fast food restaurant to distribute thousands of discount coupons to their customers in a week that are good at our theatre, many of those recipients (who would not normally have attended) will take advantage of the savings and the suggestion to attend a movie at our theatre.  Thus we have our “normal” business, but we attract additional patrons via the marketing.  The only problem here is that most theatres have abandoned marketing under the assumption that it’s the studio’s job.  Weekly promotions designed to target specific groups and add to normal business require time, effort and expertise which is sadly lacking at most theatres.  There is also the question of studio per capitas to deal with.

2.  We can drop the price of admission for everyone!  If we charged just $5/admission, and that price was properly marketed, attendance would increase substantially!  If, by going from a $10 to a $5 admission, and assuming a 55% average film rental, and our concession per capita holding steady at $4.50 with a 70% profit margin, we would only need to increase attendance by 33% to have the same gross income.  If lowering from $10 to $7/admission, attendance would need to increase by less than 20% to achieve the same gross profit.  Most every other retail business has sales to boost business, so doesn't it also make sense for us?

Movie-going was once compared to a freight train.  When business is slow (and the train is hardly moving) it is hard to boost business and get the train moving quickly. Once it has picked up a full head of steam, however, and lots of patrons are in our theatre enjoying good movies, seeing trailers to upcoming product, and sharing the experience with friends, business tends to keep moving at a brisk pace.  Our job is to get that train moving, which is a real challenge when coming off a slow summer and heading into the fall!

Still, with great films, a good experience for our customers, and EFFECTIVE MARKETING there are options for making sure our future is a rosy one!

(Share your comments regarding this article by emailing dan@imeonline.com and we will feature them here!  Indicate if you’d prefer to be credited by name or remain anonymous.)

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Keynote Address

Lessons Learned
Lessons Learned
Watch out for candy girls
Watch out for candy girls
Read More
Expect the unexpected
Expect the unexpected
Look in the mirror
Look in the mirror
North Central NATO Keynote Address: Sheraton Minneapolis West Hotel, May 16, 2017 by Dan Klusmann

Over half a century ago… in a place called Billings Montana... I went to pick up my high school friend from the theatre where he worked.
When I walked into that theatre something dawned on me… The girls there were REALLY cute!
Free movies and working with cute girls sounded so much better than my job at the grocery store, that I asked my friend if he could get me hired.
So started my show biz career as relief marquee changer working for a dollar an hour.

About a year later, after several promotions, I was the theatre’s manager, and several years after that.... I was engaged to one of those candy girls.

As I go through this speech tonight I will try and relate some of the lessons I’ve learned in those 50+ years in this business.
Who knows, for some of you younger managers out there, maybe my discoveries, will help you in YOUR theatre careers.

So, lesson #1: Watch out for candy girls! (I can say that because my wife did not accompany me on this trip.)
In fact I asked for her advice on this talk and all she said was “Well whatever you do, don’t try to sound smart.. or funny.. or charming... Just be yourself.” So here it goes...

Back in those early years it was easy for me to develop a passion for both marketing and showmanship, which go hand-in-hand.
You see, our theatre had just one screen.
Our competition was a large national chain, so they got most of the big films.
When we’d get a good movie, we couldn’t afford just to unlock the doors and see who showed up.
We went out and promoted the film with stunts, media attention, big out-of-theatre displays, and tie-ins with other businesses and organizations.
We were SHOWMEN, which meant that our marketing efforts had a positive impact on the number of people coming to our movies!

The fact that has not changed through the years is our Lesson #2.
Today’s theatre managers can have a significant impact on the business your theatres generate.
It, however requires marketing and showmanship.

Showmanship separates you, the theatre manager, from the managers of say McDonalds, J.C. Penney, or Ace Hardware.
Through the Independent Marketing Edge and then ShowTime we’ve awarded almost half a million dollars to theatre managers through the years to encourage and reward showmanship.
And yet showmanship is dying.
Maybe I’m “old school” and times are changing. I definitely felt “old school” as I cut out photos and taped them to poster board for this easil. Dummy, I thought, a modern marketer would have featured these lessons in a Power Point presentation with a computer and big screen behind me. Then, again, a real showman might have had ring girls in bathing suits holding the boards - anything to grab your attention!

Showmanship is noticed and it is appreciated!
I was reminded of this most recently at CinemaCon this year.
Despite all the movie stars on hand, it was Chris Aronson, president of 20th Century Fox, who impressed me the most as he made a grand entrance and performed as part of a dance group sporting neon lights on their clothing.
That’s Showmanship!
Or as Harry Houdini once said: “The secret of showmanship consists not of what you really do, but what the mystery-loving public thinks you do.”
And we ARE, after all, in a business of make believe!

Marketing is an attitude, not a department.
The only purpose of any business is to bring in a customer, and there are really only two ways to do it – through marketing or innovation!
If you think that marketing is someone else’s job then you are missing out on the pride and satisfaction of knowing that you can impact the business your theatre generates.
Others, however, will recognize this and someday they will likely be your boss!
I remember reading years ago where American Airlines calculated that if they had one more customer on each flight in a given year, the difference in revenue would have been about $114 million.
How much is just one more customer every showing worth to your theatre?

When I was still a young manager and also attending college, our theatre owners decided to lease a Billings drive in, so they brought in a YOUNG city manager from Butte Montana to supervise our two theatres.
He had just graduated from Western Montana College with a teaching degree.
We worked together for over 20 years and helped build TOI Theatres into a 6 state regional circuit.
Later he went on to head up NATO of California and Nevada, and build ShoWest into the largest theatre convention in the world, and then he helped build Cinemark into the most successful international theatre circuit in history.
Not bad for a kid from Butte Montana.
My friend, Tim Warner, just retired as Cinemark’s CEO.
I, and many others, learned a lot from him through the years, but this Lesson #3 about achieving success is one of the most important.


There is a LOT of incompetence in this world, and in our industry.
By constantly educating yourself, competing on all levels, having a positive attitude, truly caring about people, seeking out and emulating mentors, surrounding yourself with people smarter than you, being honest, and always having confidence in yourself and your abilities, you WILL succeed.
No one is better than you if you give it your all.
Look in the mirror. That’s the competition you CAN control, not the other guy.
Be better today than you were yesterday.

A few years after graduating from college and putting in a stint in the Army, I rejoined TOI and opened a twin theatre in Helena Montana.
There, I started a children’s matinee series and convinced the parent teacher organizations in all the grade schools to sell series tickets to the kids.
It took a little time and effort, but by the third year of the series we were selling out two afternoon showings a day, three days a week, in both 300 seat auditoriums.
The police department had to come and direct traffic because the theatre was so busy with parents dropping off over 3,000 children a week.
It was cool because sometimes I would be out in the public and a little kid would point me out to their parents and say “Look, there’s the movie man.”
So... Lesson #4: Don’t forget the kids.
They are our teen and adult patrons of tomorrow. Turn them into movie-lovers!

Building any specialty film series is a great way to increase business.
Whether it’s a children’s matinees, late shows for teens, afternoon showings for seniors, art films, or operas, you can increase business by establishing a film series, building it, and pleasing your customers.
Movie-going is a habit that can be nourished through these series, so don’t forget this lesson #5. Build upon your successes and make them bigger and better!
If you have a good Facebook page, or loyalty club, or relationships with businesses, organizations or media, build on them, strengthen them, and improve them each and every year! .... Don’t ever take them for granted.

In 1988, when we sold our company to Excellence Theatres, I was taking their executives around to our theatres in Bozeman Montana.
It was a cold, snowy Tuesday night and we arrived at one of our older single screen theatres.
A smile crossed my face when we arrived and found taped to the box office window a sign that said “Sorry, .....Sold Out!”

The film was part of an art show series I had started.
The next day, Larry Hanson, who was one of the executives with Excellence at the time, told me that he checked the grosses for the previous night and that our lowly Rialto Theatre in Bozeman Montana had the biggest gross of all Excellence Theatres in 17 states.
So, whether it was the children’s series in Helena or the art film series in Bozeman, success came not from starting from scratch each year, but rather, building on our successes and making them bigger and better each succeeding year.

At the time of the sale of TOI to Excellence I was Vice President and Director of Marketing.
I got the job as director of marketing because I won most of the manager contests our company ran.
My early training in showmanship helped me win the film promotion contests.
When it came to winning concession contests I discovered our Lesson #6. Other businesses WANT to work with us on promotions, so don’t be afraid to reach out to them.
The movie business is glamorous and appealing to them.

They also want access to our customers.
I won those concession contests by using the Value Added Concept.
We could get more patrons to purchase our popcorn/drink combos by offering them an additional $10 in discounts and/or free items from other businesses with their purchase.
Per caps went up, customers were thrilled that they actually got a great deal at our concession stand, our staff enjoyed having an effective sales pitch, and the participating businesses were pleased with the exposure and new customers they generated from the promotion.

Using the value-added concept is just one example of always exceeding customer expectations which is Lesson #7.

One night at our theatre, it dumped a foot and a half of snow in less than two hours.
There were maybe 20 cars in our parking lot so a half hour before the final show let out I grabbed a push broom and cleaned the snow off of all the car windows in the lot.
The next day I received a phone call from a patron thanking me, and later we received a nice thank you note from another customer.

Exceeding expectations pleased customers and made me feel good.
Even a simple “Thanks for coming” as customers left the theatre showed our appreciation and was noticed.
Success is a given when you constantly strive to exceed customer expectations, show appreciation and deliver a great movie-going experience.
Sales go up and down, but service stays forever, and people always remember how you made them feel!

Lesson 8 deals with giving back and obtaining some balance in our lives.
It’s clear that this 70 year old body up here has traveled a long way,.... and some of the roads weren’t paved, ... but inside it is that same young energetic kid wanting to work with pretty girls.

Despite my wife constantly telling me to grow up, the mind hasn’t gotten old.
The years will fly by, so make the most of them and during that journey, constantly be seeking ways to give back to your family, your employees, your industry, charities & your community.
Someday, you too will be old, and you will want to look back on your life with pride and feel good about how you gave back and helped others.
Or, as a philosopher once said, “What you are is God’s gift to you, what you become is your gift to God.”

You have a couple of great examples here at this convention.
Exhibitors across the nation are aware of how hard Jeff Logan has worked in NATO to benefit independent theatre owners.
Dale Haider has better things to do with his time than put on this convention, but he too appreciates the satisfaction of giving back.

Speaking of conventions, I used to chair the Rocky Mountain Theatre Convention and grew to understand how much work it was to put on a great event EVERY year.
Larry Hanson was instrumental in starting the Geneva Convention, so he and I hatched a plan to combine the two conventions and alternate locations each year, so each would only have to put on a convention every other year. We called it the Great States Convention.
I was to chair the second one out West, so I wanted to make it the best theatre convention ever, and definitely better than Geneva the previous year.
I spent an entire year planning out every minute of a 4-day convention and put together great panels, speakers, screenings, studio presentations, a sold out trade show, and one of the first demonstrations of a digital projector for our industry.

Day 1 started with a golf tournament.
Before leaving for the tournament that morning I turned on the TV, and was devastated by the site of the the World Trade Tours burning.
It was Sept. 11, 2001.
That was New York though, and I was in Montana surrounded by the beauty of Glacier National Park, so it shouldn’t impact me.
Well, when I returned from the golf course the hotel had 75 messages for me from speakers and other program participants whose flights had been grounded so they would be unable to attend.
My year of planning came crashing down with those towers 2000 miles away.
The digital projector arrived, but the technician who knew how to assemble it was stuck in California.
Many of the other events had to be changed as I literally had to wing it.

The convention, however, is one that none of us will ever forget.
Our final night banquet was held outdoors on a beautiful Montana night.
Attendees could fish for trout, shoot skeet, or just marvel at the elk that wandered around the rod and gun club that hosted us.
As bus loads of slightly inebriated attendees returned to the hotel that night they were singing patriotic songs like “God Bless America.”
That week we all gave something back to each other and appreciated how lucky we were.

So.... Lesson #9: Always be prepared for the unexpected.

In my years as a manager I dealt with drunks, robbery, being assaulted, the death of an employee, lost children, electrical outages, falls, equipment breakdowns, customer heart attacks, choking victims, violent storms, flooding, and more.
When unexpected events happen, and they will, you will be tested.
Be prepared for the unexpected, be calm, and make sure that you and your team know the right things to do.
With little warning you can be a hero or the fall guy.

Lesson #10 centers on building a great team.

Theatre managers have an opportunity and responsibility, in that many of our employees are young and impressionable and they will look to you for leadership.
As you lead, make sure you show your employees that they are appreciated.
Attitudes are contagious. Is yours worth catching?
When a team develops a culture of supporting each other, hard work, customer service, excellence, and learning, its members can translate both their victories and failures into input for continuous growth and improvement.
This will allow your team to achieve extraordinary results with increased frequency, thus becoming an extraordinary team.

And, in building that team, get good at delegating.
Yes, you can do just about everything better than your employees, but you will never be a great leader if you fail to delegate.
“Good" leaders inspire people to have confidence in them, but “GREAT" leaders inspire people to have confidence in themselves!
Steve Jobs said it best: “My model for business is The Beatles. They balanced each other, and the total was greater than the sum of the parts. That’s how I see business: Great things in business are never done by one person, they’re done by a TEAM of people.”

And don’t forget that building a great team starts in the hiring process. In addition to the normal questions about work history and the like, don’t forget to factor in a great smile, personality, and their desire to serve and please people. Success is not just what you accomplish in YOUR life, it is also about what you inspire others to do.

Increasing theatre attendance is our priority #1, so, how many of you know the very best way to increase theatre attendance?
The answer is Lesson #11. Hands down, Gift Cards are your most important marketing program:
NOTHING can increase your theatre attendance more than a great gift card program, and yet most theatre managers do a poor job at it.

During November and December each year we have an opportunity in that the public goes into a buying frenzy as they search for holiday gifts to give family, friends, co-workers, customers, and service providers.
This is the one time of year where the public is hyper receptive to our marketing message.
Therefore it is critical to deliver that message to as many people as possible and as many times as possible.
Gift card signs hanging in your theatre lobby don’t even begin to scratch the surface of the potential for sales.
Some of the people who will receive this gift of movies rarely or never attend your theatre now, so you end up developing NEW customers.

When a movie gift card is burning a hole in a recipient’s wallet or purse, they will go to MORE movies.
It also doesn’t hurt that the income is received in advance, or that some of it is 100% profit because gift cards are sometimes lost or forgotten about.
Or, that as your gift cards can also be redeemed at the concession stand, they increase concession sales.
Look for all sorts of ways to get the word out and then make them VERY easy and convenient to purchase via your Website, the theatre, by phone, by mail, and at locations in busy shopping areas.

Work at developing and preparing this year's Gift Card program throughout September and October so it’s ready to turn big numbers for you in November and December.

I’ve also suggested to NATO that a national campaign in November and December promoting movie gift cards would be the smartest investment our industry could make.

In our ShowTime magazine we have been featuring “Show People” interviews with industry leaders.
One of the questions we ask is about their concerns for the future of our industry.
Therefore, I’d like to take this opportunity to share a couple of my concerns with you in the hope that possibly you might contribute to finding solutions.

The studios, in effect, are helping push us away from serving the masses like we once did.
Amenities such as food, alcohol, luxury recliners, reserved seating, and 3D are all steadily increasing the cost of movie-going.
While all these things are great, and allow us to serve patrons better, the studios think it’s more efficient to make their product available to the masses in their homes at a fraction of the price we charge.
As home viewing technology gets better and more convenient, that huge growing price differential between seeing a movie at a theatre and seeing it at home will result in us continuing to lose customers.
We often tout the COMMUNAL experience of seeing a film with an audience, and yet I’d be embarrassed to tell you how many times this past year I’ve watched a movie in my local theatre with NO one else in the auditorium.
On those occasions I'm actually LONELY in a theatre, and THAT has me worried!

Movies are one of the only businesses in the world where pricing is rarely used to increase sales and where the price of a Cadillac, such as Star Wars, is the same as a Yugo or a film that went straight to video.
If the studios are going to keep shrinking windows between us and the opportunity to see their product for next to nothing, then they should remove the per caps and let us do more to use price incentives and specials to increase attendance!
Let me share just one example:

On a given Monday through Thursday you will have “X” number of people coming to your theatre and paying full price as a result of normal studio and theatre marketing.
If another local business on a weekend has a lot of people coming to their store, or going to their Website, or checking out their Facebook page, what would happen if THEY invited their customers to “Enjoy a MOVIE this week at YOUR theatres!”
What if they gave THEIR customers a special coupon or code giving them $5 off on adult admissions to any movies that coming Monday through Thursday night?
And what if they took full credit for this gift so it came from them, not us?

Several things will happen.
First off the business will generate great PR with their customers.
Of all the people they give this bonus to, only a small number of them might have come to your theatre on those weekday nights anyway.
But, as a result of their gift, your theatre will enjoy far more additional people coming to the movies as a result of the special discount.

Movie going is often an impulse decision.
When it is suggested, and accompanied with an appealing incentive, the public responds.
By running this promotion with various merchants week to week, and not using the same ones regularly, you would reach new people and add to your attendance.
The net result is satisfied customers, happy marketing partners, a bigger gross on slow weekday nights, and maybe movie lovers like me will actually be able to enjoy that COMMUNAL experience again, and won’t be lonely any more.
A win-win for all involved.

The second of my concerns is our industry’s inability to market some very enjoyable films.

Some of the best movies of the year in terms of audience enjoyment end up doing relatively little business at our theatres.
I’m thinking of films such as Queen of Katwe, The Founder, The Shack, and more recently Gifted.
What might you do to help good, little films gross more?

Consider building a rapport with movie lovers in your town, maybe through your loyalty program, and alert them via email when you have a “Manager’s Pick” as far as a totally enjoyable film that you HIGHLY recommend.
Include some positive reviews, and offer incentives such as “the popcorn is on us” or the value-added bonuses from other merchants that I mentioned earlier.
Maybe even include an offer of a full refund if the film is not totally enjoyable.
If done right, and built upon, you will have the power to please customers and generate more business on little films you are proud to show. (Customers appreciate a heads up on a great movie!)

And now I interrupt this speech for a commercial:
While the young people in my office have dragged me kicking and screaming into the digital age, I AM excited about our new digital ShowTime.
If you have not yet checked it out, you can enjoy it free by registering as a fan at Silver Screen Insider.com.
It is cool and enjoyable to look at, and it will keep you abreast of the marketing of films you will be playing.

Now, back to the lessons: “I” may think the new ShowTime is great, but if YOU don’t, it will fail, so here’s Lesson #12:
Always seek honest feedback from customers and you will become smarter and more successful!


Warning though: While I told you to seek honest feedback from customers, that advise does not always hold true with your spouse.
Mine is always telling me that I’m over the hill and that I should retire.
I can’t do that, however, because I’d miss this industry and all the great people I’ve worked with and met.
I agree with George Burns who said: “Retirement at sixty-five is ridiculous. When I was sixty-five I still had pimples.”

Seeking feedback points out another lesson #13 on the importance of being a good listener.
Really listening to customers, employees, other business people, and mentors will pay off in countless ways.
Learn to listen more and talk less.
There was once an experiment conducted where a wife of a businessman accompanied him to a party where she knew none of the guests, and they didn’t know her.
She was instructed simply to listen to what others said, show interest, ask questions, and nod in agreement, but NEVER contribute anything.
The next day, guests at the party were asked for their opinions of her. She was described by them as bright, impressive, interesting, charismatic, and even articulate.
So, if you want to be successful, be a good listener!

Years ago there was a company called National Screen Service.
They handled distribution of trailers, 1-sheets and promotional items for many of the studios.
Each year they sponsored the National Screen Service Marketing Conference where theatre marketing directors met with their counterparts at the studios to discuss the marketing and promotion of upcoming films.

One of the first conferences was in Dallas TX at the Loews Anatole Hotel.
I was wandering the hotel’s halls one evening and made a wrong turn and ended up in the trade show of another industry - FUNERAL HOMES!
As I looked down the aisles of caskets, hearses, and embalming fluid vendors, one final Lesson hit me.

MOVIES!
We are very LUCKY to be involved in such a great business.
Be THANKFUL for it..... ENJOY it..... and CELEBRATE it!

And speaking of celebrating… this speech is over, and I like to celebrate endings -
as they hopefully precede new beginnings... and optimism that the best is yet to come!

So, thanks for inviting me!...
and, OH!
One more thing...
PLEASE don’t don’t let my wife know what I said here tonight!
Thank you!
Lessons Learned
Watch out for candy girls