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Glass$39.9MThe Upside$14.8MAquaman$10.0MDragon Ball Z Super: Broly$9.8MSpider-Man: Into The Spider-Verse$7.4MA Dog's Way Home$7.1MEscape Room$5.5MMary Poppins Returns$5.1MBumblebee$4.6MOn the Basis of Sex$3.8MGlass$39.9MThe Upside$14.8MAquaman$10.0MDragon Ball Z Super: Broly$9.8MSpider-Man: Into The Spider-Verse$7.4MA Dog's Way Home$7.1MEscape Room$5.5MMary Poppins Returns$5.1MBumblebee$4.6MOn the Basis of Sex$3.8MGlass$39.9MThe Upside$14.8MAquaman$10.0MDragon Ball Z Super: Broly$9.8MSpider-Man: Into The Spider-Verse$7.4MA Dog's Way Home$7.1MEscape Room$5.5MMary Poppins Returns$5.1MBumblebee$4.6MOn the Basis of Sex$3.8MGlass$39.9MThe Upside$14.8MAquaman$10.0MDragon Ball Z Super: Broly$9.8MSpider-Man: Into The Spider-Verse$7.4MA Dog's Way Home$7.1MEscape Room$5.5MMary Poppins Returns$5.1MBumblebee$4.6MOn the Basis of Sex$3.8M
Glass$39.9MThe Upside$14.8MAquaman$10.0MDragon Ball Z Super: Broly$9.8MSpider-Man: Into The Spider-Verse$7.4MA Dog's Way Home$7.1MEscape Room$5.5MMary Poppins Returns$5.1MBumblebee$4.6MOn the Basis of Sex$3.8MGlass$39.9MThe Upside$14.8MAquaman$10.0MDragon Ball Z Super: Broly$9.8MSpider-Man: Into The Spider-Verse$7.4MA Dog's Way Home$7.1MEscape Room$5.5MMary Poppins Returns$5.1MBumblebee$4.6MOn the Basis of Sex$3.8MGlass$39.9MThe Upside$14.8MAquaman$10.0MDragon Ball Z Super: Broly$9.8MSpider-Man: Into The Spider-Verse$7.4MA Dog's Way Home$7.1MEscape Room$5.5MMary Poppins Returns$5.1MBumblebee$4.6MOn the Basis of Sex$3.8MGlass$39.9MThe Upside$14.8MAquaman$10.0MDragon Ball Z Super: Broly$9.8MSpider-Man: Into The Spider-Verse$7.4MA Dog's Way Home$7.1MEscape Room$5.5MMary Poppins Returns$5.1MBumblebee$4.6MOn the Basis of Sex$3.8M
Special Features & Articles
NEW CONTENT THIS WEEK
Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Films
01/25/19
Serenity
The Kid Who Would Be King
02/01/19
Arctic
Miss Bala
02/08/19
Cold Pursuit
Everybody Knows
The LEGO Movie 2: The Second Part
The Prodigy
What Men Want
02/13/19
Happy Death Day 2U
Isn't It Romantic
02/14/19
Alita: Battle Angel
Fighting With My Family
02/22/19
How to Train Your Dragon: The Hidden World
Run the Race
03/01/19
Tyler Perry's A Madea Family Funeral
03/08/19
Captain Marvel
Gloria Bell
03/15/19
Five Feet Apart
No Manches Frida 2
The Aftermath
The Mustang
Wonder Park
03/22/19
Hotel Mumbai
The Beach Bum
Us
03/29/19
Captive State
Dumbo
04/05/19
Pet Sematary
SHAZAM!
Shaun the Sheep Movie: Farmageddon
Teen Spirit
The Best of Enemies
04/12/19
Breakthrough
Hellboy
Little
Missing Link
04/17/19
Disneynature: Penguins
04/19/19
The Curse of La Llorona
04/26/19
Avengers: Endgame
01/25/19
Serenity
The Kid Who Would Be King
02/01/19
Arctic
Miss Bala
02/08/19
Cold Pursuit
Everybody Knows
The LEGO Movie 2: The Second Part
The Prodigy
What Men Want
02/13/19
Happy Death Day 2U
Isn't It Romantic
02/14/19
Alita: Battle Angel
Fighting With My Family
02/22/19
How to Train Your Dragon: The Hidden World
Run the Race
03/01/19
Tyler Perry's A Madea Family Funeral
03/08/19
Captain Marvel
Gloria Bell
03/15/19
Five Feet Apart
No Manches Frida 2
The Aftermath
The Mustang
Wonder Park
03/22/19
Hotel Mumbai
The Beach Bum
Us
03/29/19
Captive State
Dumbo
04/05/19
Pet Sematary
SHAZAM!
Shaun the Sheep Movie: Farmageddon
Teen Spirit
The Best of Enemies
04/12/19
Breakthrough
Hellboy
Little
Missing Link
04/17/19
Disneynature: Penguins
04/19/19
The Curse of La Llorona
04/26/19
Avengers: Endgame
01/25/19
Serenity
The Kid Who Would Be King
02/01/19
Arctic
Miss Bala
02/08/19
Cold Pursuit
Everybody Knows
The LEGO Movie 2: The Second Part
The Prodigy
What Men Want
02/13/19
Happy Death Day 2U
Isn't It Romantic
02/14/19
Alita: Battle Angel
Fighting With My Family
02/22/19
How to Train Your Dragon: The Hidden World
Run the Race
03/01/19
Tyler Perry's A Madea Family Funeral
03/08/19
Captain Marvel
Gloria Bell
03/15/19
Five Feet Apart
No Manches Frida 2
The Aftermath
The Mustang
Wonder Park
03/22/19
Hotel Mumbai
The Beach Bum
Us
03/29/19
Captive State
Dumbo
04/05/19
Pet Sematary
SHAZAM!
Shaun the Sheep Movie: Farmageddon
Teen Spirit
The Best of Enemies
04/12/19
Breakthrough
Hellboy
Little
Missing Link
04/17/19
Disneynature: Penguins
04/19/19
The Curse of La Llorona
04/26/19
Avengers: Endgame
01/25/19
Serenity
The Kid Who Would Be King
02/01/19
Arctic
Miss Bala
02/08/19
Cold Pursuit
Everybody Knows
The LEGO Movie 2: The Second Part
The Prodigy
What Men Want
02/13/19
Happy Death Day 2U
Isn't It Romantic
02/14/19
Alita: Battle Angel
Fighting With My Family
02/22/19
How to Train Your Dragon: The Hidden World
Run the Race
03/01/19
Tyler Perry's A Madea Family Funeral
03/08/19
Captain Marvel
Gloria Bell
03/15/19
Five Feet Apart
No Manches Frida 2
The Aftermath
The Mustang
Wonder Park
03/22/19
Hotel Mumbai
The Beach Bum
Us
03/29/19
Captive State
Dumbo
04/05/19
Pet Sematary
SHAZAM!
Shaun the Sheep Movie: Farmageddon
Teen Spirit
The Best of Enemies
04/12/19
Breakthrough
Hellboy
Little
Missing Link
04/17/19
Disneynature: Penguins
04/19/19
The Curse of La Llorona
04/26/19
Avengers: Endgame
Sponsors
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
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Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
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Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers

Showtime

The theatre industry’s official marketing
preview guide

SHOWTIME TABLE OF CONTENTS
WEEK OF January 22, 2019

Special Features & Articles
NEW CONTENT THIS WEEK
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Films
RELEASE DATESTUDIOALPHABETICALA - Z
01/25/19
Serenity
The Kid Who Would Be King
02/01/19
Arctic
Miss Bala
02/08/19
Cold Pursuit
Everybody Knows
The LEGO Movie 2: The Second Part
The Prodigy
What Men Want
02/13/19
Happy Death Day 2U
Isn't It Romantic
02/14/19
Alita: Battle Angel
Fighting With My Family
02/22/19
How to Train Your Dragon: The Hidden World
Run the Race
03/01/19
Tyler Perry's A Madea Family Funeral
03/08/19
Captain Marvel
Gloria Bell
03/15/19
Five Feet Apart
No Manches Frida 2
The Aftermath
The Mustang
Wonder Park
03/22/19
Hotel Mumbai
The Beach Bum
Us
03/29/19
Captive State
Dumbo
04/05/19
Pet Sematary
SHAZAM!
Shaun the Sheep Movie: Farmageddon
Teen Spirit
The Best of Enemies
04/12/19
Breakthrough
Hellboy
Little
Missing Link
04/17/19
Disneynature: Penguins
04/19/19
The Curse of La Llorona
04/26/19
Avengers: Endgame
01/25/19
Serenity
The Kid Who Would Be King
02/01/19
Arctic
Miss Bala
02/08/19
Cold Pursuit
Everybody Knows
The LEGO Movie 2: The Second Part
The Prodigy
What Men Want
02/13/19
Happy Death Day 2U
Isn't It Romantic
02/14/19
Alita: Battle Angel
Fighting With My Family
02/22/19
How to Train Your Dragon: The Hidden World
Run the Race
03/01/19
Tyler Perry's A Madea Family Funeral
03/08/19
Captain Marvel
Gloria Bell
03/15/19
Five Feet Apart
No Manches Frida 2
The Aftermath
The Mustang
Wonder Park
03/22/19
Hotel Mumbai
The Beach Bum
Us
03/29/19
Captive State
Dumbo
04/05/19
Pet Sematary
SHAZAM!
Shaun the Sheep Movie: Farmageddon
Teen Spirit
The Best of Enemies
04/12/19
Breakthrough
Hellboy
Little
Missing Link
04/17/19
Disneynature: Penguins
04/19/19
The Curse of La Llorona
04/26/19
Avengers: Endgame
20th Century Fox
Alita: Battle Angel
Breakthrough
The Kid Who Would Be King
A24 Films
Gloria Bell
Annapurna Pictures
Fighting With My Family
Missing Link
Aviron Pictures
Serenity
Bleecker Street
Arctic
Hotel Mumbai
Teen Spirit
Focus Features
Captive State
Everybody Knows
The Mustang
Fox Searchlight
The Aftermath
Lionsgate Films
Cold Pursuit
Five Feet Apart
Hellboy
No Manches Frida 2
Shaun the Sheep Movie: Farmageddon
Tyler Perry's A Madea Family Funeral
Neon Rated
The Beach Bum
Orion Pictures
The Prodigy
Paramount Pictures
Pet Sematary
What Men Want
Wonder Park
Roadside Attractions
Run the Race
STX Entertainment
The Best of Enemies
Sony Pictures
Miss Bala
Universal Pictures
Happy Death Day 2U
How to Train Your Dragon: The Hidden World
Little
Us
Walt Disney Studios Motion Pictures
Avengers: Endgame
Captain Marvel
Disneynature: Penguins
Dumbo
Warner Bros.
Isn't It Romantic
SHAZAM!
The Curse of La Llorona
The LEGO Movie 2: The Second Part
20th Century Fox
Alita: Battle Angel
Breakthrough
The Kid Who Would Be King
A24 Films
Gloria Bell
Annapurna Pictures
Fighting With My Family
Missing Link
Aviron Pictures
Serenity
Bleecker Street
Arctic
Hotel Mumbai
Teen Spirit
Focus Features
Captive State
Everybody Knows
The Mustang
Fox Searchlight
The Aftermath
Lionsgate Films
Cold Pursuit
Five Feet Apart
Hellboy
No Manches Frida 2
Shaun the Sheep Movie: Farmageddon
Tyler Perry's A Madea Family Funeral
Neon Rated
The Beach Bum
Orion Pictures
The Prodigy
Paramount Pictures
Pet Sematary
What Men Want
Wonder Park
Roadside Attractions
Run the Race
STX Entertainment
The Best of Enemies
Sony Pictures
Miss Bala
Universal Pictures
Happy Death Day 2U
How to Train Your Dragon: The Hidden World
Little
Us
Walt Disney Studios Motion Pictures
Avengers: Endgame
Captain Marvel
Disneynature: Penguins
Dumbo
Warner Bros.
Isn't It Romantic
SHAZAM!
The Curse of La Llorona
The LEGO Movie 2: The Second Part
A
Alita: Battle Angel
Arctic
Avengers: Endgame
B
Breakthrough
C
Captain Marvel
Captive State
Cold Pursuit
D
Disneynature: Penguins
Dumbo
E
Everybody Knows
F
Fighting With My Family
Five Feet Apart
G
Gloria Bell
H
Happy Death Day 2U
Hellboy
Hotel Mumbai
How to Train Your Dragon: The Hidden World
I
Isn't It Romantic
L
Little
M
Miss Bala
Missing Link
N
No Manches Frida 2
P
Pet Sematary
R
Run the Race
S
SHAZAM!
Serenity
Shaun the Sheep Movie: Farmageddon
T
Teen Spirit
The Aftermath
The Beach Bum
The Best of Enemies
The Curse of La Llorona
The Kid Who Would Be King
The LEGO Movie 2: The Second Part
The Mustang
The Prodigy
Tyler Perry's A Madea Family Funeral
U
Us
W
What Men Want
Wonder Park
A
Alita: Battle Angel
Arctic
Avengers: Endgame
B
Breakthrough
C
Captain Marvel
Captive State
Cold Pursuit
D
Disneynature: Penguins
Dumbo
E
Everybody Knows
F
Fighting With My Family
Five Feet Apart
G
Gloria Bell
H
Happy Death Day 2U
Hellboy
Hotel Mumbai
How to Train Your Dragon: The Hidden World
I
Isn't It Romantic
L
Little
M
Miss Bala
Missing Link
N
No Manches Frida 2
P
Pet Sematary
R
Run the Race
S
SHAZAM!
Serenity
Shaun the Sheep Movie: Farmageddon
T
Teen Spirit
The Aftermath
The Beach Bum
The Best of Enemies
The Curse of La Llorona
The Kid Who Would Be King
The LEGO Movie 2: The Second Part
The Mustang
The Prodigy
Tyler Perry's A Madea Family Funeral
U
Us
W
What Men Want
Wonder Park
Sponsors
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
How to Use ShowTime (PDF)

Serenity
LAST UPDATED: 01/15/2019

One Sheet 2
Tag Line:
Secrets Will Surface
Synopsis:
From the creative mind of Oscar nominee Steven Knight comes a daringly original, sexy, stylized thriller. Baker Dill (Academy Award winner Matthew McConaughey) is a fishing boat captain leading tours off a tranquil, tropical enclave called Plymouth Island. His quiet life is shattered, however, when his ex-wife Karen (Academy Award winner Anne Hathaway) tracks him down with a desperate plea for help. She begs Dill to save her – and their young son – from her new, violent husband (Jason Clarke) by taking him out to sea on a fishing excursion, only to throw him to the sharks and leave him for dead. Karen’s appearance thrusts Dill back into a life he’d tried to forget, and as he struggles between right and wrong, his world is plunged into a new reality that may not be all that it seems.
Marketing & Promotion:
Trailer Targets:
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The Kid Who Would Be King
LAST UPDATED: 01/16/2019

One Sheet 3
Tag Line:
An Evil Army To Fight. A Demon To Slay. A World To Save. No Pressure.
Synopsis:
Old school magic meets the modern world in the epic adventure The Kid Who Would Be King. Alex (Ashbourne Serkis) thinks he’s just another nobody, until he stumbles upon the mythical Sword in the Stone, Excalibur. Now, he must unite his friends and enemies into a band of knights and, together with the legendary wizard Merlin (Stewart), take on the wicked enchantress Morgana (Ferguson). With the future at stake, Alex must become the great leader he never dreamed he could be.
Marketing & Promotion:
Trailer Targets:
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Arctic
LAST UPDATED: 01/18/2019

One Sheet
Synopsis:
A man (Mads Mikkelsen) stranded in the Arctic after an airplane crash must decide whether to remain in the relative safety of his makeshift camp or to embark on a deadly trek through the unknown in hopes of making it out alive.
Marketing & Promotion:
Trailer Targets:
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Miss Bala
LAST UPDATED: 01/18/2019

One Sheet
Tag Line:
Who Would You Become To Save Your Family?
Synopsis:
After her friend disappears in Mexico, Gloria Meyer becomes embroiled in a dangerous plot between the CIA, DEA, and a crime boss.
Marketing & Promotion:
Trailer Targets:
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Cold Pursuit
LAST UPDATED: 01/07/2019

Official One Sheet
Tag Line:
Meet Nels Coxman. Citizen of the Year.
Synopsis:
Nels Coxman (Liam Neeson) is a local snowplow operator recently named Citizen of the Year of his small Colorado ski town for keeping the roads open through the winter. Nels' quiet life with his wife (Laura Dern) abruptly spins out of control when their son is unjustly murdered by a local drug cartel. Taking the law into his own hands with only the tools of an outdoorsman and snowplow driver, Nels sets out to find those responsible but inadvertently ignites a gang war that threatens to engulf the town- unless he ends it first.
Marketing & Promotion:
Trailer Targets:
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Everybody Knows
LAST UPDATED: 01/11/2019

One Sheet
Tag Line:
Who Did It?
Synopsis:
Laura and her children travel from Buenos Aires to the village where she was born, on a Spanish vineyard, to attend her sister’s wedding, but unexpected events lead this gathering toward a crisis that exposes the family’s hidden past.
Marketing & Promotion:
Trailer Targets:
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The LEGO Movie 2: The Second Part
LAST UPDATED: 01/18/2019

One Sheet 2
Tag Line:
They Come in Pieces
Synopsis:
The much-anticipated sequel to the critically acclaimed, global box office phenomenon that started it all, The LEGO Movie 2: The Second Part, reunites the heroes of Bricksburg in an all-new action-packed adventure to save their beloved city. It's been five years since everything was awesome and the citizens are facing a huge new threat: LEGO DUPLO® invaders from outer space, wrecking everything faster than they can rebuild.
The battle to defeat them and restore harmony to the LEGO universe will take Emmet, Lucy, Batman and their friends to faraway, unexplored worlds, including a strange galaxy where everything is a musical. It will test their courage, creativity and Master Building skills, and reveal just how special they really are.
Reprising their starring roles from the first film are Chris Pratt as Emmet, Elizabeth Banks as Lucy (aka Wyldstyle), Will Arnett as LEGO Batman, Nick Offerman as Metal Beard and Alison Brie as Unikitty. They are joined by Tiffany Haddish, Stephanie Beatriz, and Arturo Castro as, respectively, new characters Queen Watevra Wa-Nabi, Sweet Mayhem and Ice Cream Cone.
The Lego Movie 2: The Second Part is directed by Mike Mitchell (Shrek Ever After, Trolls, Sky High). It is produced by Dan Lin, Phil Lord, Christopher Miller and Roy Lee, the team behind the LEGO film franchise since The LEGO Movie debuted in 2014.
Marketing & Promotion:
Trailer Targets:
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The Prodigy
LAST UPDATED: 01/11/2019

One Sheet
Tag Line:
There's Something Wrong With Miles.
Synopsis:
A mother concerned about her young son's disturbing behavior thinks something supernatural may be affecting him.
Marketing & Promotion:
Trailer Targets:
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What Men Want
LAST UPDATED: 01/16/2019

One Sheet
Tag Line:
She Can Hear Men's Thoughts. Let the Games Begin
Synopsis:
Inspired by the Nancy Meyers hit romantic comedy What Women Want, this film follows the story of a female sports agent (Henson) who has been constantly boxed out by her male colleagues. When she gains the power to hear mens' thought, she is able to shift the paradigm to her advantage as she races to sign the NBA's next superstar.
Marketing & Promotion:
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Happy Death Day 2U
LAST UPDATED: 01/17/2019

One Sheet
Tag Line:
Death Makes a Killer Comeback.
Synopsis:
Jessica Rothe leads the returning cast of Happy Death Day 2U, the follow-up to Blumhouseas (Split, Get Out, The Purge series) surprise 2017 smash hit of riveting, repeating twists and comic turns. This time, our hero Tree (Rothe) discovers that dying over and over was surprisingly easier than the dangers that lie ahead. Jason Blum once again produces and Christopher Landon returns to write and direct this next chapter, while Happy Death Day executive producers Angela Mancuso and John Baldecchi are newly joined by EP Samson Mucke (Scouts Guide to the Zombie Apocalypse).
Marketing & Promotion:
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Isn't It Romantic
LAST UPDATED: 01/11/2019

One Sheet
Tag Line:
None Of The Feels.
Synopsis:

New York City architect Natalie works hard to get noticed at her job but is more likely to be asked to deliver coffee and bagels than to design the city’s next skyscraper. And if things weren’t bad enough, Natalie, a lifelong cynic when it comes to love, has an encounter with a mugger that renders her unconscious, waking to discover that her life has suddenly become her worst nightmare—a romantic comedy—and she is the leading lady.

Marketing & Promotion:
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Alita: Battle Angel
LAST UPDATED: 01/14/2019

One Sheet 2
Tag Line:
A Warrior Rises
Synopsis:
Visionary filmmakers James Cameron (Avatar) and Robert Rodriguez (Sin City) create a groundbreaking new heroine in Alita: Battle Angel, an action-packed story of hope, love, and empowerment. Set several centuries in the future, the abandoned Alita (Rosa Salazar) is found in the scrapyard of Iron City by Ido (Christoph Waltz), a compassionate cyber-doctor who takes the unconscious cyborg Alita to his clinic. When Alita awakens she has no memory of who she is, nor does she have any recognition of the world she finds herself in. Everything is new to Alita, every experience a first. As she learns to navigate her new life and the treacherous streets of Iron City, Ido tries to shield Alita from her mysterious past while her street-smart new friend, Hugo (Keean Johnson), offers instead to help trigger her memories. A growing affection develops between the two until deadly forces come after Alita and threaten her newfound relationships. It is then that Alita discovers she has extraordinary fighting abilities that could be used to save the friends and family she’s grown to love. Determined to uncover the truth behind her origin, Alita sets out on a journey that will lead her to take on the injustices of this dark, corrupt world, and discover that one young woman can change the world in which she lives.
Marketing & Promotion:
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Fighting With My Family
LAST UPDATED: 01/07/2019

One Sheet
Tag Line:
A Comedy About a Family That Fights A Little Differently.
Synopsis:
Reformed gangster and wrestler Ricky and his wife Julia make a living performing with their children Saraya and Zak. When brother and sister get the chance to audition for WWE, it seems the family dream is coming true but they are about to learn that becoming a WWE Superstar demands more than they ever imagined possible.
Marketing & Promotion:
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How to Train Your Dragon: The Hidden World
LAST UPDATED: 01/14/2019

One Sheet
Tag Line:
The Friendship of a Lifetime.
Synopsis:
From DreamWorks Animation comes the highly anticipated culmination of one of the most popular animated franchises in film history, How To Train Your Dragon: The Hidden World. What began as an unlikely friendship between an adolescent Viking and a fearsome Night Fury dragon has become an epic trilogy spanning their lives. In this next chapter, Hiccup and Toothless will finally discover their true destinies: the village chief as ruler of Berk alongside Astrid, and the dragon as leader of his own kind. As both ascend, the darkest threat they’ve yet faced—as well as the appearance of a female Night Fury—will test the bonds of their relationship like never before.
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Run the Race
LAST UPDATED: 01/18/2019

One Sheet
Tag Line:
The Weight of the World. The Love of a Brother.
Synopsis:
In Run the Race, two desperate brothers sacrifice today for a better tomorrow. Reeling from his mother’s death and his father’s abandonment, Zach, an All-State athlete, finds glory on the football field, working to earn a college scholarship and the brothers’ ticket out of town. When a devastating injury puts Zach—and his dreams—on the sidelines, David laces up his track cleats to salvage their future and point Zach toward hope. Coming to theaters soon, Run the Race shows what’s possible when you run to—instead of from—the overwhelming love of God.
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Tyler Perry's A Madea Family Funeral
LAST UPDATED: 01/14/2019

Final One Sheet
Tag Line:
She Puts The Fun In Funeral.
Synopsis:
A joyous family reunion becomes a hilarious nightmare as Madea and the crew travel to backwoods Georgia, where they find themselves unexpectedly planning a funeral that might unveil unsavory family secrets.
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Captain Marvel
LAST UPDATED: 01/09/2019

One Sheet
Tag Line:
Higher. Further. Faster.
Synopsis:
The story follows Carol Danvers as she becomes one of the universe’s most powerful heroes when Earth is caught in the middle of a galactic war between two alien races. Set in the 1990s, Captain Marvel is an all-new adventure from a previously unseen period in the history of the Marvel Cinematic Universe.
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Gloria Bell
LAST UPDATED: 12/13/2018

One Sheet
Tag Line:
Love. Life.
Synopsis:
Gloria (Julianne Moore) is a free-spirited divorcee who spends her days at a straight-laced office job and her nights on the dance floor, joyfully letting loose at clubs around Los Angeles. After meeting Arnold (John Turturro) on a night out, she finds herself thrust into an unexpected new romance, filled with both the joys of budding love and the complications of dating, identity, and family.
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No Manches Frida 2
LAST UPDATED: 01/22/2019

One Sheet
Synopsis:
In this over-the-top sequel to the smash hit No Manches Frida, the all-star cast of the original (Omar Chaparro and Martha Higareda) and some fresh new faces (Itati Cantoral and Aaran Daaz) leave the school yard and hit the beach in NO MANCHES FRIDA 2! But there's trouble in paradise... literally. When the seemingly reformed ex-con Zequi is about to marry the love of his life, the lovably nerdy Lucy, wedding day jitters turn into a full blown fiasco and Lucy calls the wedding off. Meanwhile, the school finds itself in deep trouble and the gang heads to the water to compete in the tournament of their lives. Once they're all seaside, Lucy runs into her high school sweetheart Mario, whom since she last saw him has transformed into a smoking hot hunk. He's coach of the opposing squad and Zequi finds himself a rival in more than one competition. Now he has to pull out all the stops to wrangle in his rowdy kids, win Lucy back, and in case that wasn't enough, save the school from shutting down by leading Frida High to victory!
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The Aftermath
LAST UPDATED: 01/11/2019

One Sheet
Synopsis:
The Aftermath is set in postwar Germany in 1946. Rachael Morgan (Keira Knightley) arrives in the ruins of Hamburg in the bitter winter, to be reunited with her husband Lewis (Jason Clarke), a British colonel charged with rebuilding the shattered city. But as they set off for their new home, Rachael is stunned to discover that Lewis has made an unexpected decision: They will be sharing the grand house with its previous owners, a German widower (Alexander Skarsgård) and his troubled daughter. In this charged atmosphere, enmity and grief give way to passion and betrayal.
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The Mustang
LAST UPDATED: 01/09/2019

Synopsis:
Roman (Schoenaerts), a convict in a prison in rural Nevada, participates in a rehabilitation program in which he trains wild mustangs. He struggles to connect with the horses and his fellow inmates alike. But in time, working alongside young convict Henry (Mitchell) and an old trainer Myles (Dern), Roman soothes an especially feisty horse and confronts his own violent past.
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Wonder Park
LAST UPDATED: 12/17/2018

One Sheet 2
Synopsis:
Wonder Park tells the story of a magnificent amusement park where the imagination of a wildly creative girl named June comes alive.
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Five Feet Apart
LAST UPDATED: 01/18/2019

One Sheet
Synopsis:
What would love feel like if you were forbidden to touch?
Stella (Haley Lu Richardson) and Will (Cole Sprouse) are seventeen years old and they are falling in love.  The flirting in the hallways, the slipping away from adult supervision, the tension of every shared moment building toward something unknown but impossibly exciting.  Complicating matters, their romance must exist within the boundaries of their lives as cystic fibrosis patients in the same hospital, where strict rules dictate that they must stay five feet apart at all times.
Will is part of an experimental drug treatment but spends his days giving Nurse Barb (Kimberly Herbert Gregory) and Dr. Noor Hamid (Parminder Nagra) the slip.  Stella's best friend Poe (Moises Arias) works to keep her spirits high while she waits on a matching organ donor.  She passes the time with an obsessive adherence to her prescription regimen and by creating videos about her friends and their lives for her YouTube channel.
As the connection between Will and Stella intensifies, so does their willingness to defy the rules that govern every moment of their lives.  Teenage attraction gets complicated when touching is not an option, but the pair quickly learns that the possibilities are endless, even if it means staying out of reach.  Living on borrowed time means making every moment count, and as the challenges mount, Will and Stella will discover a strength within themselves and each other that transcends the distance between them.
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Hotel Mumbai
LAST UPDATED: 01/09/2019

One Sheet 2
Synopsis:
A gripping true story of humanity and heroism, Hotel Mumbai vividly recounts the 2008 siege of the famed Taj Hotel by a group of terrorists in Mumbai, India. Refusing to leave their guests, the renowned chef Hemant Oberoi (Anupam Kher) and a waiter (Academy Award-Nominee Dev Patel, Slumdog Millionaire) choose to risk their lives to keep everyone safe. As the world watches on, a desperate couple (Armie Hammer, Call Me By Your Name and Nazanin Boniadi, 'Homeland') is forced to make unthinkable sacrifices to protect their newborn child.
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The Beach Bum
LAST UPDATED: 01/08/2019

One Sheet
Synopsis:
The Beach Bum follows the hilarious misadventures of Moondog (Matthew McConaughey), a rebellious rogue who always lives life by his own rules. Co-starring Snoop Dog, Zac Efron, and Isla Fisher, The Beach Bum is a refreshingly original and subversive new comedy from director Harmony Korine (Kids, Spring Breakers).
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Us
LAST UPDATED: 01/10/2019

One Sheet 2
Tag Line:
A New Nightmare from the Mind of Academy Award Winner Jordan Peele.
Synopsis:
After sending shockwaves across contemporary culture and setting a new standard for provocative, socially-conscious horror films with his directorial debut, Get Out, Academy Award-winning visionary Jordan Peele returns with another original nightmare that he has written, directed and produced. Set in present day along the iconic Northern California coastline, Us, from Monkeypaw Productions, stars Oscar winner Lupita Nyong'o as Adelaide Wilson, a woman returning to her beachside childhood home with her husband, Gabe (Black Panther's Winston Duke), and their two children (Shahadi Wright Joseph, Evan Alex) for an idyllic summer getaway. Haunted by an unexplainable and unresolved trauma from her past and compounded by a string of eerie coincidences, Adelaide feels her paranoia elevate to high-alert as she grows increasingly certain that something bad is going to befall her family.
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Captive State
LAST UPDATED: 12/31/2018

One Sheet
Tag Line:
Ten Years Ago. They Took Our Planet.
Synopsis:

Set in a Chicago neighborhood nearly a decade after an occupation by an extra-terrestrial force, Captive State explores the lives on both sides of the conflicts - the collaborators and the dissidents.

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Dumbo
LAST UPDATED: 01/16/2019

One Sheet 2
Synopsis:
From Disney and visionary director Tim Burton, the all-new grand live-action adventure Dumbo expands on the beloved classic story where differences are celebrated, family is cherished and dreams take flight. Circus owner Max Medici (Danny DeVito) enlists former star Holt Farrier (Colin Farrell) and his children Milly (Nico Parker) and Joe (Finley Hobbins) to care for a newborn elephant whose oversized ears make him a laughingstock in an already struggling circus. But when they discover that Dumbo can fly, the circus makes an incredible comeback, attracting persuasive entrepreneur V.A. Vandevere (Michael Keaton), who recruits the peculiar pachyderm for his newest, larger-than-life entertainment venture, Dreamland. Dumbo soars to new heights alongside a charming and spectacular aerial artist, Colette Marchant (Eva Green), until Holt learns that beneath its shiny veneer, Dreamland is full of dark secrets.
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Pet Sematary
LAST UPDATED: 01/17/2019

One Sheet
Tag Line:
Sometimes Dead Is Better
Synopsis:
Based on the seminal horror novel by Stephen King, Pet Sematary follows Dr. Louis Creed (Jason Clarke), who, after relocating with his wife Rachel (Amy Seimetz) and their two young children from Boston to rural Maine, discovers a mysterious burial ground hidden deep in the woods near the family’s new home. When tragedy strikes, Louis turns to his unusual neighbor, Jud Crandall (John Lithgow), setting off a perilous chain reaction that unleashes an unfathomable evil with horrific consequences.
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SHAZAM!
LAST UPDATED: 01/07/2019

One Sheet 2
Tag Line:
Just Say The Word
Synopsis:
We all have a superhero inside us, it just takes a bit of magic to bring it out. In Billy Batson’s (Angel) case, by shouting out one word—SHAZAM!—this streetwise 14-year-old foster kid can turn into the adult Super Hero Shazam (Levi), courtesy of an ancient wizard. Still a kid at heart—inside a ripped, godlike body—Shazam revels in this adult version of himself by doing what any teen would do with superpowers: have fun with them! Can he fly? Does he have X-ray vision? Can he shoot lightning out of his hands? Can he skip his social studies test? Shazam sets out to test the limits of his abilities with the joyful recklessness of a child. But he’ll need to master these powers quickly in order to fight the deadly forces of evil controlled by Dr. Thaddeus Sivana (Strong).
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Shaun the Sheep Movie: Farmageddon
LAST UPDATED: 01/07/2019

One Sheet
Synopsis:
When an impish and adorable alien with amazing powers crash-lands near Mossy Bottom Farm, Shaun soon sees an opportunity for alien-powered fun and adventure, setting off on a mission to shepherd the intergalactic visitor home before a sinister organisation can capture her…can Shaun and the flock avert Farmageddon on Mossy Bottom Farm before it’s too late? (temp)
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Teen Spirit
LAST UPDATED: 01/07/2019

Synopsis:
Violet (Elle Fanning) is a shy teenager who dreams of escaping her small town and pursuing her passion to sing. With the help of an unlikely mentor, she enters a local singing competition that will test her integrity, talent and ambition. Driven by a pop-fueled soundtrack, Teen Spirit is a visceral and stylish spin on the Cinderella story.
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The Best of Enemies
LAST UPDATED: 01/10/2019

One Sheet
Tag Line:
Change Is Worth Fighting For
Synopsis:
The Best of Enemies is a timely drama starring Academy Award nominee Taraji P. Henson (Hidden Figures) and Academy Award winner Sam Rockwell (Three Billboards Outside Ebbing, Missouri). Based on a true story, The Best of Enemies centers on the unlikely relationship between Ann Atwater (Henson), an outspoken civil rights activist, and C.P. Ellis (Rockwell), a local Ku Klux Klan leader who reluctantly co-chaired a community summit, battling over the desegregation of schools in Durham, North Carolina during the racially-charged summer of 1971. The incredible events that unfolded would change Durham and the lives of Atwater and Ellis forever.
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Breakthrough
LAST UPDATED: 01/17/2019

One Sheet
Tag Line:
Based on The Impossible: The Miraculous Story of a Mother’s Faith and Her Child’s Resurrection by Joyce Smith
Synopsis:
Breakthrough is based on the inspirational true story of one mother’s unfaltering love in the face of impossible odds. When Joyce Smith’s adopted son John falls through an icy Missouri lake, all hope seems lost. But as John lies lifeless, Joyce refuses to give up. Her steadfast belief inspires those around her to continue to pray for John’s recovery, even in the face of every case history and scientific prediction. From producer DeVon Franklin (Miracles from Heaven) and adapted for the screen by Grant Nieporte (Seven Pounds) from Joyce Smith’s own book, Breakthrough is an enthralling reminder that faith and love can create a mountain of hope, and sometimes even a miracle.
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Hellboy
LAST UPDATED: 01/14/2019

Teaser One Sheet
Tag Line:
Demons Have Demons Too.
Synopsis:
Based on the graphic novels by Mike Mignola. Hellboy, caught between the worlds of the supernatural and human, battles an ancient sorceress bent on revenge.
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Little
LAST UPDATED: 01/09/2019

One Sheet
Tag Line:
She Woke Up Like This.
Synopsis:
Girls Trip’s Regina Hall and Black-ish’s Marsai Martin both star as Jordan Sanders — Hall as the take-no-prisoners tech mogul adult version of Jordan and Martin as the 13-year-old version of her who wakes up in her adult self’s penthouse just before a do-or-die presentation.
Insecure’s Issa Rae plays Jordan’s long-suffering assistant April, the only one in on the secret that her daily tormentor is now trapped in an awkward tween body just as everything is on the line. Little is an irreverent new comedy about the price of success, the power of sisterhood and having a second chance to grow up — and glow up — right.
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Missing Link
LAST UPDATED: 01/14/2019

One Sheet
Synopsis:
This April, meet Mr. Link: 8 feet tall, 630 lbs, and covered in fur, but don’t let his appearance fool you… he is funny, sweet, and adorably literal, making him the world’s most lovable legend at the heart of Missing Link, the globe-trotting family adventure from LAIKA. Tired of living a solitary life in the Pacific Northwest, Mr. Link recruits fearless explorer Sir Lionel Frost to guide him on a journey to find his long-lost relatives in the fabled valley of Shangri-La. Along with adventurer Adelina Fortnight, our fearless trio of explorers encounter more than their fair share of peril as they travel to the far reaches of the world to help their new friend. Through it all, the three learn that sometimes you can find a family in the places you least expect.
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Disneynature: Penguins
LAST UPDATED: 12/21/2018

Walt Disney Studios Motion Pictures 
04/17/2019 
 
 
 
 
One Sheet
Synopsis:
Disneynature’s all-new feature film “Penguins” is a coming-of-age story about an Adélie penguin named Steve who joins millions of fellow males in the icy Antarctic spring on a quest to build a suitable nest, find a life partner and start a family. (temp)
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The Curse of La Llorona
LAST UPDATED: 01/22/2019

One Sheet
Tag Line:
She Wants Your Children.
Synopsis:
La Llorona. The Weeping Woman. A horrifying apparition, caught between Heaven and Hell, trapped in a terrible fate sealed by her own hand. The mere mention of her name has struck terror around the world for generations. In life, she drowned her children in a jealous rage, throwing herself in the churning river after them as she wept in pain Now her tears are eternal. They are lethal, and those who hear her death call in the night are doomed. La Llorona creeps in the shadows and preys on the children, desperate to replace her own. As the centuries have passed, her desire has grown more voracious…and her methods more terrifying.In 1970s Los Angeles, La Llorona is stalking the night—and the children. Ignoring the eerie warning of a troubled mother suspected of child endangerment, a social worker and her own small kids are soon drawn into a frightening supernatural realm. Their only hope to survive La Llorona’s deadly wrath may be a disillusioned priest and the mysticism he practices to keep evil at bay, on the fringes where fear and faith collide Beware of her chilling wail…she will stop at nothing to lure you into the gloom. Because there is no peace for her anguish. There is no mercy for her soul. And there is no escape from the curse of La Llorona.
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Avengers: Endgame
LAST UPDATED: 01/16/2019

One Sheet
Tag Line:
Part Of The Journey Is The End.
Synopsis:
Part of the journey is the end.
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What Direction is Exhibition Headed?

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Left Image
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If we address this question in terms of the laws of economics, as well as comparisons to other businesses who have faced similar challenges, the answer comes in focus.

In the early days, the supply of “movies” was limited because theatres were the only venue in which to view them.  As their entertainment value improved, so did the demand.  High demand and low supply equals success in any business.

Fast forward to today and, while movies are better than ever, the supply and accessibility to them has gone through the roof.  Movie theft on the Internet, pay per view, Netflix, DVDs, Red Box, cable pay tv channels, and free tv offer non-stop movie viewing options by the thousands.  Other competitive entertainment choices such as sporting events and gaming are also growing.  This abundance of supply has also brought the cost of seeing movies way down, everywhere that is except at the movie theatre!

Convenience is another factor impacting the viewing of movies.  The public can now watch them whenever they want, in the convenience of their own homes.  They can stop and start them as the wish, and the viewing quality is excellent, and constantly getting better.

Theatres, who once provided movie entertainment for the masses, are gradually being relegated to offering a premium experience to a shrinking audience.  While we tout premium sound, BIG picture, enjoying a film with an audience, getting out of the home, climate control, restaurant quality food options, and luxury seating, we still lose the price battle when non-affluent patrons ask:  “Why should I pay $50 to take my wife or girlfriend out (or a $100 to take my family out) when we can enjoy the same movie (plus Coca-Cola and popcorn) all for less than $10?  It simply makes no “economic” sense!

Exhibition can rightly claim that, when taking into account inflation, the cost of a movie ticket is no higher than it was 10, 20, or even 50 years ago.  (We can’t however, make that claim when it comes to our concession pricing!)  The problem here is not that our pricing is high, but that our competition’s pricing is so low!

As a comparison, Amazon is putting many big box stores out of business.  They are doing this via just two advantages - price and convenience!  These are the same two competitive factors that exhibition is facing.

There are other warnings.  The public looks for entertainment on the weekends when the work week for most is over, so weekend business is still pretty good.  Weekday business, however, has been going downhill for years.  Empty auditoriums, almost unheard of 20 years ago, are becoming commonplace on many weekday nights at most theatres.  The other alarming factor is that, while some blockbusters continue to impress, smaller movies often die at the box office.  There is no urgency to see them because it is so easy for patrons to wait and catch them later at home. 

Based on all of the above, we have no choice but to conclude that our business is going to continue getting worse, rather than better.  That’s not to say that many theatres who provide an enticing venue and who are located in “upscale” markets won't continue to thrive.  Also, well-run theatres in good and growing markets are likely to continue to prosper.  There are, however, many “average” theatres fighting the losing battle of constantly having to invest in upgrades for a stagnant or declining number of patrons!

So, what is the answer?

Growing our audience through offering an enjoyable and fun experience at a competitive price is our ONLY option for increasing our market share.  “Price” is the key word in this solution.  We have two options:

1.  By adding to “normal” business through local price incentive promotions aimed at targeted groups.  As an example, if we engage a fast food restaurant to distribute thousands of discount coupons to their customers in a week that are good at our theatre, many of those recipients (who would not normally have attended) will take advantage of the savings and the suggestion to attend a movie at our theatre.  Thus we have our “normal” business, but we attract additional patrons via the marketing.  The only problem here is that most theatres have abandoned marketing under the assumption that it’s the studio’s job.  Weekly promotions designed to target specific groups and add to normal business require time, effort and expertise which is sadly lacking at most theatres.  There is also the question of studio per capitas to deal with.

2.  We can drop the price of admission for everyone!  If we charged just $5/admission, and that price was properly marketed, attendance would increase substantially!  If, by going from a $10 to a $5 admission, and assuming a 55% average film rental, and our concession per capita holding steady at $4.50 with a 70% profit margin, we would only need to increase attendance by 33% to have the same gross income.  If lowering from $10 to $7/admission, attendance would need to increase by less than 20% to achieve the same gross profit.  Most every other retail business has sales to boost business, so doesn't it also make sense for us?

Movie-going was once compared to a freight train.  When business is slow (and the train is hardly moving) it is hard to boost business and get the train moving quickly. Once it has picked up a full head of steam, however, and lots of patrons are in our theatre enjoying good movies, seeing trailers to upcoming product, and sharing the experience with friends, business tends to keep moving at a brisk pace.  Our job is to get that train moving, which is a real challenge when coming off a slow summer and heading into the fall!

Still, with great films, a good experience for our customers, and EFFECTIVE MARKETING there are options for making sure our future is a rosy one!

(Share your comments regarding this article by emailing dan@imeonline.com and we will feature them here!  Indicate if you’d prefer to be credited by name or remain anonymous.)

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Keynote Address

Lessons Learned
Lessons Learned
Watch out for candy girls
Watch out for candy girls
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Expect the unexpected
Expect the unexpected
Look in the mirror
Look in the mirror
North Central NATO Keynote Address: Sheraton Minneapolis West Hotel, May 16, 2017 by Dan Klusmann

Over half a century ago… in a place called Billings Montana... I went to pick up my high school friend from the theatre where he worked.
When I walked into that theatre something dawned on me… The girls there were REALLY cute!
Free movies and working with cute girls sounded so much better than my job at the grocery store, that I asked my friend if he could get me hired.
So started my show biz career as relief marquee changer working for a dollar an hour.

About a year later, after several promotions, I was the theatre’s manager, and several years after that.... I was engaged to one of those candy girls.

As I go through this speech tonight I will try and relate some of the lessons I’ve learned in those 50+ years in this business.
Who knows, for some of you younger managers out there, maybe my discoveries, will help you in YOUR theatre careers.

So, lesson #1: Watch out for candy girls! (I can say that because my wife did not accompany me on this trip.)
In fact I asked for her advice on this talk and all she said was “Well whatever you do, don’t try to sound smart.. or funny.. or charming... Just be yourself.” So here it goes...

Back in those early years it was easy for me to develop a passion for both marketing and showmanship, which go hand-in-hand.
You see, our theatre had just one screen.
Our competition was a large national chain, so they got most of the big films.
When we’d get a good movie, we couldn’t afford just to unlock the doors and see who showed up.
We went out and promoted the film with stunts, media attention, big out-of-theatre displays, and tie-ins with other businesses and organizations.
We were SHOWMEN, which meant that our marketing efforts had a positive impact on the number of people coming to our movies!

The fact that has not changed through the years is our Lesson #2.
Today’s theatre managers can have a significant impact on the business your theatres generate.
It, however requires marketing and showmanship.

Showmanship separates you, the theatre manager, from the managers of say McDonalds, J.C. Penney, or Ace Hardware.
Through the Independent Marketing Edge and then ShowTime we’ve awarded almost half a million dollars to theatre managers through the years to encourage and reward showmanship.
And yet showmanship is dying.
Maybe I’m “old school” and times are changing. I definitely felt “old school” as I cut out photos and taped them to poster board for this easil. Dummy, I thought, a modern marketer would have featured these lessons in a Power Point presentation with a computer and big screen behind me. Then, again, a real showman might have had ring girls in bathing suits holding the boards - anything to grab your attention!

Showmanship is noticed and it is appreciated!
I was reminded of this most recently at CinemaCon this year.
Despite all the movie stars on hand, it was Chris Aronson, president of 20th Century Fox, who impressed me the most as he made a grand entrance and performed as part of a dance group sporting neon lights on their clothing.
That’s Showmanship!
Or as Harry Houdini once said: “The secret of showmanship consists not of what you really do, but what the mystery-loving public thinks you do.”
And we ARE, after all, in a business of make believe!

Marketing is an attitude, not a department.
The only purpose of any business is to bring in a customer, and there are really only two ways to do it – through marketing or innovation!
If you think that marketing is someone else’s job then you are missing out on the pride and satisfaction of knowing that you can impact the business your theatre generates.
Others, however, will recognize this and someday they will likely be your boss!
I remember reading years ago where American Airlines calculated that if they had one more customer on each flight in a given year, the difference in revenue would have been about $114 million.
How much is just one more customer every showing worth to your theatre?

When I was still a young manager and also attending college, our theatre owners decided to lease a Billings drive in, so they brought in a YOUNG city manager from Butte Montana to supervise our two theatres.
He had just graduated from Western Montana College with a teaching degree.
We worked together for over 20 years and helped build TOI Theatres into a 6 state regional circuit.
Later he went on to head up NATO of California and Nevada, and build ShoWest into the largest theatre convention in the world, and then he helped build Cinemark into the most successful international theatre circuit in history.
Not bad for a kid from Butte Montana.
My friend, Tim Warner, just retired as Cinemark’s CEO.
I, and many others, learned a lot from him through the years, but this Lesson #3 about achieving success is one of the most important.


There is a LOT of incompetence in this world, and in our industry.
By constantly educating yourself, competing on all levels, having a positive attitude, truly caring about people, seeking out and emulating mentors, surrounding yourself with people smarter than you, being honest, and always having confidence in yourself and your abilities, you WILL succeed.
No one is better than you if you give it your all.
Look in the mirror. That’s the competition you CAN control, not the other guy.
Be better today than you were yesterday.

A few years after graduating from college and putting in a stint in the Army, I rejoined TOI and opened a twin theatre in Helena Montana.
There, I started a children’s matinee series and convinced the parent teacher organizations in all the grade schools to sell series tickets to the kids.
It took a little time and effort, but by the third year of the series we were selling out two afternoon showings a day, three days a week, in both 300 seat auditoriums.
The police department had to come and direct traffic because the theatre was so busy with parents dropping off over 3,000 children a week.
It was cool because sometimes I would be out in the public and a little kid would point me out to their parents and say “Look, there’s the movie man.”
So... Lesson #4: Don’t forget the kids.
They are our teen and adult patrons of tomorrow. Turn them into movie-lovers!

Building any specialty film series is a great way to increase business.
Whether it’s a children’s matinees, late shows for teens, afternoon showings for seniors, art films, or operas, you can increase business by establishing a film series, building it, and pleasing your customers.
Movie-going is a habit that can be nourished through these series, so don’t forget this lesson #5. Build upon your successes and make them bigger and better!
If you have a good Facebook page, or loyalty club, or relationships with businesses, organizations or media, build on them, strengthen them, and improve them each and every year! .... Don’t ever take them for granted.

In 1988, when we sold our company to Excellence Theatres, I was taking their executives around to our theatres in Bozeman Montana.
It was a cold, snowy Tuesday night and we arrived at one of our older single screen theatres.
A smile crossed my face when we arrived and found taped to the box office window a sign that said “Sorry, .....Sold Out!”

The film was part of an art show series I had started.
The next day, Larry Hanson, who was one of the executives with Excellence at the time, told me that he checked the grosses for the previous night and that our lowly Rialto Theatre in Bozeman Montana had the biggest gross of all Excellence Theatres in 17 states.
So, whether it was the children’s series in Helena or the art film series in Bozeman, success came not from starting from scratch each year, but rather, building on our successes and making them bigger and better each succeeding year.

At the time of the sale of TOI to Excellence I was Vice President and Director of Marketing.
I got the job as director of marketing because I won most of the manager contests our company ran.
My early training in showmanship helped me win the film promotion contests.
When it came to winning concession contests I discovered our Lesson #6. Other businesses WANT to work with us on promotions, so don’t be afraid to reach out to them.
The movie business is glamorous and appealing to them.

They also want access to our customers.
I won those concession contests by using the Value Added Concept.
We could get more patrons to purchase our popcorn/drink combos by offering them an additional $10 in discounts and/or free items from other businesses with their purchase.
Per caps went up, customers were thrilled that they actually got a great deal at our concession stand, our staff enjoyed having an effective sales pitch, and the participating businesses were pleased with the exposure and new customers they generated from the promotion.

Using the value-added concept is just one example of always exceeding customer expectations which is Lesson #7.

One night at our theatre, it dumped a foot and a half of snow in less than two hours.
There were maybe 20 cars in our parking lot so a half hour before the final show let out I grabbed a push broom and cleaned the snow off of all the car windows in the lot.
The next day I received a phone call from a patron thanking me, and later we received a nice thank you note from another customer.

Exceeding expectations pleased customers and made me feel good.
Even a simple “Thanks for coming” as customers left the theatre showed our appreciation and was noticed.
Success is a given when you constantly strive to exceed customer expectations, show appreciation and deliver a great movie-going experience.
Sales go up and down, but service stays forever, and people always remember how you made them feel!

Lesson 8 deals with giving back and obtaining some balance in our lives.
It’s clear that this 70 year old body up here has traveled a long way,.... and some of the roads weren’t paved, ... but inside it is that same young energetic kid wanting to work with pretty girls.

Despite my wife constantly telling me to grow up, the mind hasn’t gotten old.
The years will fly by, so make the most of them and during that journey, constantly be seeking ways to give back to your family, your employees, your industry, charities & your community.
Someday, you too will be old, and you will want to look back on your life with pride and feel good about how you gave back and helped others.
Or, as a philosopher once said, “What you are is God’s gift to you, what you become is your gift to God.”

You have a couple of great examples here at this convention.
Exhibitors across the nation are aware of how hard Jeff Logan has worked in NATO to benefit independent theatre owners.
Dale Haider has better things to do with his time than put on this convention, but he too appreciates the satisfaction of giving back.

Speaking of conventions, I used to chair the Rocky Mountain Theatre Convention and grew to understand how much work it was to put on a great event EVERY year.
Larry Hanson was instrumental in starting the Geneva Convention, so he and I hatched a plan to combine the two conventions and alternate locations each year, so each would only have to put on a convention every other year. We called it the Great States Convention.
I was to chair the second one out West, so I wanted to make it the best theatre convention ever, and definitely better than Geneva the previous year.
I spent an entire year planning out every minute of a 4-day convention and put together great panels, speakers, screenings, studio presentations, a sold out trade show, and one of the first demonstrations of a digital projector for our industry.

Day 1 started with a golf tournament.
Before leaving for the tournament that morning I turned on the TV, and was devastated by the site of the the World Trade Tours burning.
It was Sept. 11, 2001.
That was New York though, and I was in Montana surrounded by the beauty of Glacier National Park, so it shouldn’t impact me.
Well, when I returned from the golf course the hotel had 75 messages for me from speakers and other program participants whose flights had been grounded so they would be unable to attend.
My year of planning came crashing down with those towers 2000 miles away.
The digital projector arrived, but the technician who knew how to assemble it was stuck in California.
Many of the other events had to be changed as I literally had to wing it.

The convention, however, is one that none of us will ever forget.
Our final night banquet was held outdoors on a beautiful Montana night.
Attendees could fish for trout, shoot skeet, or just marvel at the elk that wandered around the rod and gun club that hosted us.
As bus loads of slightly inebriated attendees returned to the hotel that night they were singing patriotic songs like “God Bless America.”
That week we all gave something back to each other and appreciated how lucky we were.

So.... Lesson #9: Always be prepared for the unexpected.

In my years as a manager I dealt with drunks, robbery, being assaulted, the death of an employee, lost children, electrical outages, falls, equipment breakdowns, customer heart attacks, choking victims, violent storms, flooding, and more.
When unexpected events happen, and they will, you will be tested.
Be prepared for the unexpected, be calm, and make sure that you and your team know the right things to do.
With little warning you can be a hero or the fall guy.

Lesson #10 centers on building a great team.

Theatre managers have an opportunity and responsibility, in that many of our employees are young and impressionable and they will look to you for leadership.
As you lead, make sure you show your employees that they are appreciated.
Attitudes are contagious. Is yours worth catching?
When a team develops a culture of supporting each other, hard work, customer service, excellence, and learning, its members can translate both their victories and failures into input for continuous growth and improvement.
This will allow your team to achieve extraordinary results with increased frequency, thus becoming an extraordinary team.

And, in building that team, get good at delegating.
Yes, you can do just about everything better than your employees, but you will never be a great leader if you fail to delegate.
“Good" leaders inspire people to have confidence in them, but “GREAT" leaders inspire people to have confidence in themselves!
Steve Jobs said it best: “My model for business is The Beatles. They balanced each other, and the total was greater than the sum of the parts. That’s how I see business: Great things in business are never done by one person, they’re done by a TEAM of people.”

And don’t forget that building a great team starts in the hiring process. In addition to the normal questions about work history and the like, don’t forget to factor in a great smile, personality, and their desire to serve and please people. Success is not just what you accomplish in YOUR life, it is also about what you inspire others to do.

Increasing theatre attendance is our priority #1, so, how many of you know the very best way to increase theatre attendance?
The answer is Lesson #11. Hands down, Gift Cards are your most important marketing program:
NOTHING can increase your theatre attendance more than a great gift card program, and yet most theatre managers do a poor job at it.

During November and December each year we have an opportunity in that the public goes into a buying frenzy as they search for holiday gifts to give family, friends, co-workers, customers, and service providers.
This is the one time of year where the public is hyper receptive to our marketing message.
Therefore it is critical to deliver that message to as many people as possible and as many times as possible.
Gift card signs hanging in your theatre lobby don’t even begin to scratch the surface of the potential for sales.
Some of the people who will receive this gift of movies rarely or never attend your theatre now, so you end up developing NEW customers.

When a movie gift card is burning a hole in a recipient’s wallet or purse, they will go to MORE movies.
It also doesn’t hurt that the income is received in advance, or that some of it is 100% profit because gift cards are sometimes lost or forgotten about.
Or, that as your gift cards can also be redeemed at the concession stand, they increase concession sales.
Look for all sorts of ways to get the word out and then make them VERY easy and convenient to purchase via your Website, the theatre, by phone, by mail, and at locations in busy shopping areas.

Work at developing and preparing this year's Gift Card program throughout September and October so it’s ready to turn big numbers for you in November and December.

I’ve also suggested to NATO that a national campaign in November and December promoting movie gift cards would be the smartest investment our industry could make.

In our ShowTime magazine we have been featuring “Show People” interviews with industry leaders.
One of the questions we ask is about their concerns for the future of our industry.
Therefore, I’d like to take this opportunity to share a couple of my concerns with you in the hope that possibly you might contribute to finding solutions.

The studios, in effect, are helping push us away from serving the masses like we once did.
Amenities such as food, alcohol, luxury recliners, reserved seating, and 3D are all steadily increasing the cost of movie-going.
While all these things are great, and allow us to serve patrons better, the studios think it’s more efficient to make their product available to the masses in their homes at a fraction of the price we charge.
As home viewing technology gets better and more convenient, that huge growing price differential between seeing a movie at a theatre and seeing it at home will result in us continuing to lose customers.
We often tout the COMMUNAL experience of seeing a film with an audience, and yet I’d be embarrassed to tell you how many times this past year I’ve watched a movie in my local theatre with NO one else in the auditorium.
On those occasions I'm actually LONELY in a theatre, and THAT has me worried!

Movies are one of the only businesses in the world where pricing is rarely used to increase sales and where the price of a Cadillac, such as Star Wars, is the same as a Yugo or a film that went straight to video.
If the studios are going to keep shrinking windows between us and the opportunity to see their product for next to nothing, then they should remove the per caps and let us do more to use price incentives and specials to increase attendance!
Let me share just one example:

On a given Monday through Thursday you will have “X” number of people coming to your theatre and paying full price as a result of normal studio and theatre marketing.
If another local business on a weekend has a lot of people coming to their store, or going to their Website, or checking out their Facebook page, what would happen if THEY invited their customers to “Enjoy a MOVIE this week at YOUR theatres!”
What if they gave THEIR customers a special coupon or code giving them $5 off on adult admissions to any movies that coming Monday through Thursday night?
And what if they took full credit for this gift so it came from them, not us?

Several things will happen.
First off the business will generate great PR with their customers.
Of all the people they give this bonus to, only a small number of them might have come to your theatre on those weekday nights anyway.
But, as a result of their gift, your theatre will enjoy far more additional people coming to the movies as a result of the special discount.

Movie going is often an impulse decision.
When it is suggested, and accompanied with an appealing incentive, the public responds.
By running this promotion with various merchants week to week, and not using the same ones regularly, you would reach new people and add to your attendance.
The net result is satisfied customers, happy marketing partners, a bigger gross on slow weekday nights, and maybe movie lovers like me will actually be able to enjoy that COMMUNAL experience again, and won’t be lonely any more.
A win-win for all involved.

The second of my concerns is our industry’s inability to market some very enjoyable films.

Some of the best movies of the year in terms of audience enjoyment end up doing relatively little business at our theatres.
I’m thinking of films such as Queen of Katwe, The Founder, The Shack, and more recently Gifted.
What might you do to help good, little films gross more?

Consider building a rapport with movie lovers in your town, maybe through your loyalty program, and alert them via email when you have a “Manager’s Pick” as far as a totally enjoyable film that you HIGHLY recommend.
Include some positive reviews, and offer incentives such as “the popcorn is on us” or the value-added bonuses from other merchants that I mentioned earlier.
Maybe even include an offer of a full refund if the film is not totally enjoyable.
If done right, and built upon, you will have the power to please customers and generate more business on little films you are proud to show. (Customers appreciate a heads up on a great movie!)

And now I interrupt this speech for a commercial:
While the young people in my office have dragged me kicking and screaming into the digital age, I AM excited about our new digital ShowTime.
If you have not yet checked it out, you can enjoy it free by registering as a fan at Silver Screen Insider.com.
It is cool and enjoyable to look at, and it will keep you abreast of the marketing of films you will be playing.

Now, back to the lessons: “I” may think the new ShowTime is great, but if YOU don’t, it will fail, so here’s Lesson #12:
Always seek honest feedback from customers and you will become smarter and more successful!


Warning though: While I told you to seek honest feedback from customers, that advise does not always hold true with your spouse.
Mine is always telling me that I’m over the hill and that I should retire.
I can’t do that, however, because I’d miss this industry and all the great people I’ve worked with and met.
I agree with George Burns who said: “Retirement at sixty-five is ridiculous. When I was sixty-five I still had pimples.”

Seeking feedback points out another lesson #13 on the importance of being a good listener.
Really listening to customers, employees, other business people, and mentors will pay off in countless ways.
Learn to listen more and talk less.
There was once an experiment conducted where a wife of a businessman accompanied him to a party where she knew none of the guests, and they didn’t know her.
She was instructed simply to listen to what others said, show interest, ask questions, and nod in agreement, but NEVER contribute anything.
The next day, guests at the party were asked for their opinions of her. She was described by them as bright, impressive, interesting, charismatic, and even articulate.
So, if you want to be successful, be a good listener!

Years ago there was a company called National Screen Service.
They handled distribution of trailers, 1-sheets and promotional items for many of the studios.
Each year they sponsored the National Screen Service Marketing Conference where theatre marketing directors met with their counterparts at the studios to discuss the marketing and promotion of upcoming films.

One of the first conferences was in Dallas TX at the Loews Anatole Hotel.
I was wandering the hotel’s halls one evening and made a wrong turn and ended up in the trade show of another industry - FUNERAL HOMES!
As I looked down the aisles of caskets, hearses, and embalming fluid vendors, one final Lesson hit me.

MOVIES!
We are very LUCKY to be involved in such a great business.
Be THANKFUL for it..... ENJOY it..... and CELEBRATE it!

And speaking of celebrating… this speech is over, and I like to celebrate endings -
as they hopefully precede new beginnings... and optimism that the best is yet to come!

So, thanks for inviting me!...
and, OH!
One more thing...
PLEASE don’t don’t let my wife know what I said here tonight!
Thank you!
Lessons Learned
Watch out for candy girls
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