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Bad Boys for Life$32.9M1917$15.7MDolittle$12.0MThe Gentlemen$10.5MJumanji: The Next Level$7.5MThe Turning$6.9MStar Wars: The Rise of Skywalker$5.4MLittle Women$4.4MJust Mercy$3.9MKnives Out$3.5MBad Boys for Life$32.9M1917$15.7MDolittle$12.0MThe Gentlemen$10.5MJumanji: The Next Level$7.5MThe Turning$6.9MStar Wars: The Rise of Skywalker$5.4MLittle Women$4.4MJust Mercy$3.9MKnives Out$3.5MBad Boys for Life$32.9M1917$15.7MDolittle$12.0MThe Gentlemen$10.5MJumanji: The Next Level$7.5MThe Turning$6.9MStar Wars: The Rise of Skywalker$5.4MLittle Women$4.4MJust Mercy$3.9MKnives Out$3.5MBad Boys for Life$32.9M1917$15.7MDolittle$12.0MThe Gentlemen$10.5MJumanji: The Next Level$7.5MThe Turning$6.9MStar Wars: The Rise of Skywalker$5.4MLittle Women$4.4MJust Mercy$3.9MKnives Out$3.5M
Bad Boys for Life$32.9M1917$15.7MDolittle$12.0MThe Gentlemen$10.5MJumanji: The Next Level$7.5MThe Turning$6.9MStar Wars: The Rise of Skywalker$5.4MLittle Women$4.4MJust Mercy$3.9MKnives Out$3.5MBad Boys for Life$32.9M1917$15.7MDolittle$12.0MThe Gentlemen$10.5MJumanji: The Next Level$7.5MThe Turning$6.9MStar Wars: The Rise of Skywalker$5.4MLittle Women$4.4MJust Mercy$3.9MKnives Out$3.5MBad Boys for Life$32.9M1917$15.7MDolittle$12.0MThe Gentlemen$10.5MJumanji: The Next Level$7.5MThe Turning$6.9MStar Wars: The Rise of Skywalker$5.4MLittle Women$4.4MJust Mercy$3.9MKnives Out$3.5MBad Boys for Life$32.9M1917$15.7MDolittle$12.0MThe Gentlemen$10.5MJumanji: The Next Level$7.5MThe Turning$6.9MStar Wars: The Rise of Skywalker$5.4MLittle Women$4.4MJust Mercy$3.9MKnives Out$3.5M
Special Features & Articles
NEW CONTENT THIS WEEK
Showtime Cover
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Showtime Cover
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Showtime Cover
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Showtime Cover
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Films
01/31/20
Gretel & Hansel
The Assistant
The Rhythm Section
The Traitor
02/07/20
Birds of Prey (And The Fantabulous Emancipation of One Harley Quinn)
The Lodge
02/14/20
Downhill
Fantasy Island
Ordinary Love
Sonic The Hedgehog
The Photograph
02/21/20
Brahms: The Boy II
Emma
The Call of the Wild
02/28/20
Burden
The Invisible Man
Wendy
03/06/20
Hope Gap
Onward
The Burnt Orange Heresy
The Way Back
03/13/20
Bloodshot
I Still Believe
My Spy
Never, Rarely, Sometimes, Always
The Informer
03/20/20
A Quiet Place Part II
The Climb
03/27/20
Military Wives
Mulan
Saint Maud
04/03/20
Peter Rabbit 2: The Runaway
The Lovebirds
The New Mutants
04/10/20
No Time To Die
04/17/20
Antlers
Promising Young Woman
Trolls World Tour
04/24/20
Antebellum
Bad Trip
05/01/20
Black Widow
01/31/20
Gretel & Hansel
The Assistant
The Rhythm Section
The Traitor
02/07/20
Birds of Prey (And The Fantabulous Emancipation of One Harley Quinn)
The Lodge
02/14/20
Downhill
Fantasy Island
Ordinary Love
Sonic The Hedgehog
The Photograph
02/21/20
Brahms: The Boy II
Emma
The Call of the Wild
02/28/20
Burden
The Invisible Man
Wendy
03/06/20
Hope Gap
Onward
The Burnt Orange Heresy
The Way Back
03/13/20
Bloodshot
I Still Believe
My Spy
Never, Rarely, Sometimes, Always
The Informer
03/20/20
A Quiet Place Part II
The Climb
03/27/20
Military Wives
Mulan
Saint Maud
04/03/20
Peter Rabbit 2: The Runaway
The Lovebirds
The New Mutants
04/10/20
No Time To Die
04/17/20
Antlers
Promising Young Woman
Trolls World Tour
04/24/20
Antebellum
Bad Trip
05/01/20
Black Widow
01/31/20
Gretel & Hansel
The Assistant
The Rhythm Section
The Traitor
02/07/20
Birds of Prey (And The Fantabulous Emancipation of One Harley Quinn)
The Lodge
02/14/20
Downhill
Fantasy Island
Ordinary Love
Sonic The Hedgehog
The Photograph
02/21/20
Brahms: The Boy II
Emma
The Call of the Wild
02/28/20
Burden
The Invisible Man
Wendy
03/06/20
Hope Gap
Onward
The Burnt Orange Heresy
The Way Back
03/13/20
Bloodshot
I Still Believe
My Spy
Never, Rarely, Sometimes, Always
The Informer
03/20/20
A Quiet Place Part II
The Climb
03/27/20
Military Wives
Mulan
Saint Maud
04/03/20
Peter Rabbit 2: The Runaway
The Lovebirds
The New Mutants
04/10/20
No Time To Die
04/17/20
Antlers
Promising Young Woman
Trolls World Tour
04/24/20
Antebellum
Bad Trip
05/01/20
Black Widow
01/31/20
Gretel & Hansel
The Assistant
The Rhythm Section
The Traitor
02/07/20
Birds of Prey (And The Fantabulous Emancipation of One Harley Quinn)
The Lodge
02/14/20
Downhill
Fantasy Island
Ordinary Love
Sonic The Hedgehog
The Photograph
02/21/20
Brahms: The Boy II
Emma
The Call of the Wild
02/28/20
Burden
The Invisible Man
Wendy
03/06/20
Hope Gap
Onward
The Burnt Orange Heresy
The Way Back
03/13/20
Bloodshot
I Still Believe
My Spy
Never, Rarely, Sometimes, Always
The Informer
03/20/20
A Quiet Place Part II
The Climb
03/27/20
Military Wives
Mulan
Saint Maud
04/03/20
Peter Rabbit 2: The Runaway
The Lovebirds
The New Mutants
04/10/20
No Time To Die
04/17/20
Antlers
Promising Young Woman
Trolls World Tour
04/24/20
Antebellum
Bad Trip
05/01/20
Black Widow
Sponsors
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Box Office Champs
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Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
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Retreiver
Reynolds & Reynolds
Sensible Cinema Software
Sonic
St Jude
Telescopic
Ushio
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White Castle
Will Rogers
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Golden Link
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Louana
Mobilario
Odells
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Pot O Gold
Proctor Company
Promotion in Motion
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Software
Sonic
St Jude
Telescopic
Ushio
Vision Media
White Castle
Will Rogers
10,000 Bonus
Arcangelo Entertainment
Box Office Champs
Card Right Group
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Software
Sonic
St Jude
Telescopic
Ushio
Vision Media
White Castle
Will Rogers
10,000 Bonus
Arcangelo Entertainment
Box Office Champs
Card Right Group
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Software
Sonic
St Jude
Telescopic
Ushio
Vision Media
White Castle
Will Rogers

Showtime

The theatre industry’s official marketing
preview guide

SHOWTIME TABLE OF CONTENTS
WEEK OF January 27, 2020

Special Features & Articles
NEW CONTENT THIS WEEK
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Films
RELEASE DATESTUDIOALPHABETICALA - Z
01/31/20
Gretel & Hansel
The Assistant
The Rhythm Section
The Traitor
02/07/20
Birds of Prey (And The Fantabulous Emancipation of One Harley Quinn)
The Lodge
02/14/20
Downhill
Fantasy Island
Ordinary Love
Sonic The Hedgehog
The Photograph
02/21/20
Brahms: The Boy II
Emma
The Call of the Wild
02/28/20
Burden
The Invisible Man
Wendy
03/06/20
Hope Gap
Onward
The Burnt Orange Heresy
The Way Back
03/13/20
Bloodshot
I Still Believe
My Spy
Never, Rarely, Sometimes, Always
The Informer
03/20/20
A Quiet Place Part II
The Climb
03/27/20
Military Wives
Mulan
Saint Maud
04/03/20
Peter Rabbit 2: The Runaway
The Lovebirds
The New Mutants
04/10/20
No Time To Die
04/17/20
Antlers
Promising Young Woman
Trolls World Tour
04/24/20
Antebellum
Bad Trip
05/01/20
Black Widow
01/31/20
Gretel & Hansel
The Assistant
The Rhythm Section
The Traitor
02/07/20
Birds of Prey (And The Fantabulous Emancipation of One Harley Quinn)
The Lodge
02/14/20
Downhill
Fantasy Island
Ordinary Love
Sonic The Hedgehog
The Photograph
02/21/20
Brahms: The Boy II
Emma
The Call of the Wild
02/28/20
Burden
The Invisible Man
Wendy
03/06/20
Hope Gap
Onward
The Burnt Orange Heresy
The Way Back
03/13/20
Bloodshot
I Still Believe
My Spy
Never, Rarely, Sometimes, Always
The Informer
03/20/20
A Quiet Place Part II
The Climb
03/27/20
Military Wives
Mulan
Saint Maud
04/03/20
Peter Rabbit 2: The Runaway
The Lovebirds
The New Mutants
04/10/20
No Time To Die
04/17/20
Antlers
Promising Young Woman
Trolls World Tour
04/24/20
Antebellum
Bad Trip
05/01/20
Black Widow
101 Studios
Burden
A24 Films
Saint Maud
Aviron Pictures
The Informer
Bleecker Street
Military Wives
Ordinary Love
The Assistant
Focus Features
Emma
Never, Rarely, Sometimes, Always
Promising Young Woman
Lionsgate Films
Antebellum
I Still Believe
Neon Rated
The Lodge
Paramount Pictures
A Quiet Place Part II
Sonic The Hedgehog
The Lovebirds
The Rhythm Section
Roadside Attractions
Hope Gap
STX Entertainment
Brahms: The Boy II
My Spy
Searchlight Pictures
Antlers
Downhill
Wendy
Sony Pictures
Bloodshot
Sony Pictures Classics
The Burnt Orange Heresy
The Climb
The Traitor
Sony Pictures
Fantasy Island
Peter Rabbit 2: The Runaway
United Artists Releasing
Bad Trip
Gretel & Hansel
No Time To Die
Universal Pictures
The Invisible Man
The Photograph
Trolls World Tour
Walt Disney Studios Motion Pictures
Black Widow
Mulan
Onward
The Call of the Wild
The New Mutants
Warner Bros.
Birds of Prey (And The Fantabulous Emancipation of One Harley Quinn)
The Way Back
101 Studios
Burden
A24 Films
Saint Maud
Aviron Pictures
The Informer
Bleecker Street
Military Wives
Ordinary Love
The Assistant
Focus Features
Emma
Never, Rarely, Sometimes, Always
Promising Young Woman
Lionsgate Films
Antebellum
I Still Believe
Neon Rated
The Lodge
Paramount Pictures
A Quiet Place Part II
Sonic The Hedgehog
The Lovebirds
The Rhythm Section
Roadside Attractions
Hope Gap
STX Entertainment
Brahms: The Boy II
My Spy
Searchlight Pictures
Antlers
Downhill
Wendy
Sony Pictures
Bloodshot
Sony Pictures Classics
The Burnt Orange Heresy
The Climb
The Traitor
Sony Pictures
Fantasy Island
Peter Rabbit 2: The Runaway
United Artists Releasing
Bad Trip
Gretel & Hansel
No Time To Die
Universal Pictures
The Invisible Man
The Photograph
Trolls World Tour
Walt Disney Studios Motion Pictures
Black Widow
Mulan
Onward
The Call of the Wild
The New Mutants
Warner Bros.
Birds of Prey (And The Fantabulous Emancipation of One Harley Quinn)
The Way Back
A
A Quiet Place Part II
Antebellum
Antlers
B
Bad Trip
Birds of Prey (And The Fantabulous Emancipation of One Harley Quinn)
Black Widow
Bloodshot
Brahms: The Boy II
Burden
D
Downhill
E
Emma
F
Fantasy Island
G
Gretel & Hansel
H
Hope Gap
I
I Still Believe
M
Military Wives
Mulan
My Spy
N
Never, Rarely, Sometimes, Always
No Time To Die
O
Onward
Ordinary Love
P
Peter Rabbit 2: The Runaway
Promising Young Woman
S
Saint Maud
Sonic The Hedgehog
T
The Assistant
The Burnt Orange Heresy
The Call of the Wild
The Climb
The Informer
The Invisible Man
The Lodge
The Lovebirds
The New Mutants
The Photograph
The Rhythm Section
The Traitor
The Way Back
Trolls World Tour
W
Wendy
A
A Quiet Place Part II
Antebellum
Antlers
B
Bad Trip
Birds of Prey (And The Fantabulous Emancipation of One Harley Quinn)
Black Widow
Bloodshot
Brahms: The Boy II
Burden
D
Downhill
E
Emma
F
Fantasy Island
G
Gretel & Hansel
H
Hope Gap
I
I Still Believe
M
Military Wives
Mulan
My Spy
N
Never, Rarely, Sometimes, Always
No Time To Die
O
Onward
Ordinary Love
P
Peter Rabbit 2: The Runaway
Promising Young Woman
S
Saint Maud
Sonic The Hedgehog
T
The Assistant
The Burnt Orange Heresy
The Call of the Wild
The Climb
The Informer
The Invisible Man
The Lodge
The Lovebirds
The New Mutants
The Photograph
The Rhythm Section
The Traitor
The Way Back
Trolls World Tour
W
Wendy
Sponsors
10,000 Bonus
Arcangelo Entertainment
Box Office Champs
Card Right Group
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Software
Sonic
St Jude
Telescopic
Ushio
Vision Media
White Castle
Will Rogers
10,000 Bonus
Arcangelo Entertainment
Box Office Champs
Card Right Group
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Software
Sonic
St Jude
Telescopic
Ushio
Vision Media
White Castle
Will Rogers
How to Use ShowTime (PDF)

Gretel & Hansel
LAST UPDATED: 01/24/2020

Gretel And Hansel - One Sheet 1
Tag Line:
A Grim Fairy Tale
Synopsis:
A long time ago in a distant fairy tale countryside, a young girl leads her little brother into a dark wood in desperate search of food and work, only to stumble upon a nexus of terrifying evil.
Marketing & Promotion:
Trailer Targets:
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The Assistant
LAST UPDATED: 01/23/2020

The Assistant - One Sheet
Synopsis:
The Assistant follows one day in the life of Jane (Julia Garner), a recent college graduate and aspiring film producer, who has recently landed her dream job as a junior assistant to a powerful entertainment mogul. Her day is much like any other assistant's -- making coffee, changing the paper in the copy machine, ordering lunch, arranging travel, taking phone messages, onboarding a new hire. But as Jane follows her daily routine, she, and we, grow increasingly aware of the abuse that insidiously colors every aspect of her work day, an accumulation of degradations against which Jane decides to take a stand, only to discover the true depth of the system into which she has entered
Marketing & Promotion:
Trailer Targets:
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The Rhythm Section
LAST UPDATED: 01/23/2020

The Rhythm Section - One Sheet
Synopsis:
Blake Lively stars as Stephanie Patrick, an ordinary woman on a path of self-destruction after her family is tragically killed in a plane crash. When Stephanie discovers that the crash was not an accident, she enters a dark, complex world to seek revenge on those responsible and find her own redemption. Based on the novel by Mark Burnell, from director Reed Morano (The Handmaid’s Tale) and the producers of the James Bond film series, The Rhythm Section also stars Jude Law and Sterling K. Brown.
Marketing & Promotion:
Trailer Targets:
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The Traitor
LAST UPDATED: 01/17/2020

The Traitor - One Sheet
Tag Line:
The true story about the man who brought down the Mafia.
Synopsis:
The life of Tommaso Buscetta, the first high-ranking Italian Mafia boss to break the Sicilian Mafia's oath of silence. His testimony helped convict hundreds of members of the Sicilian Cosa Nostra in Italy and the USA during the maxi trials in the 1980s.
Marketing & Promotion:
Trailer Targets:
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Birds of Prey (And The Fantabulous Emancipation of One Harley Quinn)
LAST UPDATED: 01/24/2020

Birds of Prey - One Sheet 1
Tag Line:
Mind Over Mayhem
Synopsis:
You ever hear the one about the cop, the songbird, the psycho and the mafia princess? Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn) is a twisted tale told by Harley herself, as only Harley can tell it. When Gotham’s most nefariously narcissistic villain, Roman Sionis, and his zealous right-hand, Zsasz, put a target on a young girl named Cass, the city is turned upside down looking for her. Harley, Huntress, Black Canary and Renee Montoya’s paths collide, and the unlikely foursome have no choice but to team up to take Roman down.
Marketing & Promotion:
Trailer Targets:
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The Lodge
LAST UPDATED: 01/24/2020

The Lodge - One Sheet 2
Tag Line:
You're Not Welcome Here.
Synopsis:
A bone-chilling nightmare from the directors of Goodnight Mommy, The Lodge follows a family who retreat to their remote winter cabin over the holidays. When the father (Richard Armitage) is forced to abruptly depart for work, he leaves his children, Aidan (IT's Jaeden Martell) and Mia (Lia McHugh) in the care of his new girlfriend, Grace (Riley Keough). Isolated and alone, a blizzard traps them inside the lodge as terrifying events summon specters from Grace's dark past.
Marketing & Promotion:
Trailer Targets:
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Downhill
LAST UPDATED: 01/10/2020

Downhill - One Sheet
Tag Line:
A Different Kind Of Disaster Movie.
Synopsis:
Barely escaping an avalanche during a family ski vacation in the Alps, a married couple is thrown into disarray as they are forced to reevaluate their lives and how they feel about each other. Julia Louis-Dreyfus and Will Ferrell star in this biting comedy.
Marketing & Promotion:
Trailer Targets:
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Fantasy Island
LAST UPDATED: 01/23/2020

Fantasy Island - One Sheet
Tag Line:
This Island Is A Scream
Synopsis:
In Blumhouse’s new spin on Fantasy Island, the enigmatic Mr. Roarke makes the secret dreams of his lucky guests come true at a luxurious but remote tropical resort. But when the fantasies turn into nightmares, the guests have to solve the island’s mystery in order to escape with their lives.
Directed by Jeff Wadlow, Fantasy Island is written by Jeff Wadlow & Chris Roach & Jillian Jacobs and is produced by Jason Blum and Marc Toberoff. 
Marketing & Promotion:
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Ordinary Love
LAST UPDATED: 01/16/2020

Ordinary Love - One Sheet
Tag Line:
Love Doesn't Give Up.
Synopsis:
Joan and Tom (Academy Award nominee Lesley Manville and Liam Neeson) have been married for many years. An everyday couple with a remarkable love, there is an ease to their relationship which only comes from spending a lifetime together. When Joan is diagnosed with breast cancer, the course of her treatment shines a light on their enduring devotion, as they must find the humor and grace to survive a year of adversity.
Marketing & Promotion:
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Sonic The Hedgehog
LAST UPDATED: 01/24/2020

Sonic The Hedgehog - One Sheet
Tag Line:
Gotta. Go. Fast!
Synopsis:
Based on the global blockbuster videogame franchise from Sega, Sonic The Hedgehog tells the story of the world’s speediest hedgehog as he embraces his new home on Earth. In this live-action adventure comedy, Sonic and his new best friend Tom (James Marsden) team up to defend the planet from the evil genius Dr. Robotnik (Jim Carrey) and his plans for world domination. The family-friendly film also stars Tika Sumpter and Ben Schwartz as the voice of Sonic.
Marketing & Promotion:
Trailer Targets:
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The Photograph
LAST UPDATED: 01/21/2020

The Photograph - One Sheet
Synopsis:
From Will Packer, blockbuster producer of Girls Trip, the Ride Along franchise, and ten movies that have opened No. 1 at the U.S. box office, including Night School, No Good Deed and Think Like a Man, comes a sweeping love story about forgiveness, and about finding the courage to seek the truth, no matter where it may lead you. Starring Issa Rae, Lakeith Stanfield, Chante Adams and Y'lan Noel, The Photograph is directed by Stella Meghie (Everything, Everything, Jean of the Joneses), from her original screenplay. The film is produced by Packer and his producing partner James Lopez, and is executive produced by Meghie and Rae.
Marketing & Promotion:
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Brahms: The Boy II
LAST UPDATED: 01/22/2020

Brahms: The Boy - One Sheet
Synopsis:
Unaware of the terrifying history of Heelshire Mansion, a young family moves into a guest house on the estate where their young son soon makes an unsettling new friend, an eerily life-like doll he calls Brahms.
Marketing & Promotion:
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Emma
LAST UPDATED: 01/21/2020

Emma - One Sheet
Synopsis:
Jane Austen’s beloved comedy about finding your equal and earning your happy ending is reimagined in this delicious new film adaptation of EMMA. Handsome, clever, and rich, Emma Woodhouse is a restless queen bee without rivals in her sleepy little town. In this glittering satire of social class and the pain of growing up, Emma must adventure through misguided matches and romantic missteps to find the love that has been there all along.
Marketing & Promotion:
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The Call of the Wild
LAST UPDATED: 01/21/2020

The Call of the Wild - One Sheet
Tag Line:
Based On The Legendary Novel
Synopsis:
Adapted from the beloved literary classic, The Call Of The Wild vividly brings to the screen the story of Buck, a big-hearted dog whose blissful domestic life is turned upside down when he is suddenly uprooted from his California home and transplanted to the exotic wilds of the Alaskan Yukon during the Gold Rush of the 1890s. As the newest rookie on a mail delivery dog sled team--and later its leader--Buck experiences the adventure of a lifetime, ultimately finding his true place in the world and becoming his own master.
As a live-action/animation hybrid, The Call Of The Wild employs cutting edge visual effects and animation technology in order to render the animals in the film as fully photorealistic--and emotionally authentic--characters.
Marketing & Promotion:
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Burden
LAST UPDATED: 01/21/2020

Synopsis:
Burden tells the incredible true story of Mike Burden (Garrett Hedlund) who opened the world famous Redneck Shop and KKK Museum on the historic town square of Laurens South Carolina in 1996, then was subsequently wrenched out of the clutches of this hate family through the love of a single mother (Andrea Riseborough) and the faith of a African American, Baptist Minister (Forest Whitaker). Mike Burden was raised and indoctrinated into the KKK by Klan leader Tom Griffin (Tom Wilkinson), rising to the ranks of Grand Dragon through his affinity for violence and seemingly set on a lifetime path steeped in racism and bigotry, until he meets and falls in love with a single mother, deeply opposed to the hate group, eventually forcing him to make a choice. After being cut off and shut out of his Klan family, with nowhere else to turn, Mike begs for help from his mortal enemy, civil rights activist Reverend David Kennedy. Against all odds and wisdom, Reverend Kennedy proves the power and conviction of his faith when he accepts Mike's disavowal of the Klan and welcomes him into his home and his church. Together, they face down irate, vengeful and violent Klan members and win over Reverend Kennedy's skeptical parishioners, forming a true bond and forging a path towards redemption and forgiveness.
Marketing & Promotion:
Trailer Targets:
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The Invisible Man
LAST UPDATED: 01/10/2020

The Invisible Man - One Sheet
Tag Line:
What You Can't See Can Hurt You
Synopsis:
What you can’t see can hurt you. Emmy winner Elisabeth Moss (Us, Hulu’s The Handmaid’s Tale) stars in a terrifying modern tale of obsession inspired by Universal’s classic monster character.
Trapped in a violent, controlling relationship with a wealthy and brilliant scientist, Cecilia Kass (Moss) escapes in the dead of night and disappears into hiding, aided by her sister (Harriet Dyer, NBC’s The InBetween), their childhood friend (Aldis Hodge, Straight Outta Compton) and his teenage daughter (Storm Reid, HBO’s Euphoria).
But when Cecilia’s abusive ex (Oliver Jackson-Cohen, Netflix’s The Haunting of Hill House) commits suicide and leaves her a generous portion of his vast fortune, Cecilia suspects his death was a hoax. As a series of eerie coincidences turns lethal, threatening the lives of those she loves, Cecilia’s sanity begins to unravel as she desperately tries to prove that she is being hunted by someone nobody can see.
Jason Blum, our current-day master of the horror genre, produces The Invisible Man for his Blumhouse Productions. The Invisible Man is written, directed and executive produced by Leigh Whannell, one of the original conceivers of the Saw franchise who most recently directed Upgrade and Insidious: Chapter 3.
The film is also produced by Kylie du Fresne (Upgrade, The Sapphires) for Goalpost Pictures. The executive producers are Whannell, Beatriz Sequeira, Charles Layton, Rosemary Blight, Ben Grant, Couper Samuelson and Jeanette Volturno. The Invisible Man is a co-production of Goalpost Pictures Australia and Blumhouse Productions, in association with Nervous Tick, for Universal Pictures.
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Wendy
LAST UPDATED: 01/10/2020

Wendy - One Sheet
Synopsis:
The classic story of Peter Pan is wildly reimagined in this ragtag epic from Benh Zietlin, director of Beasts of the Southern Wild. Lost on a mysterious island where aging and time have come unglued, Wendy must fight to save her family, her freedom, and the joyous spirit of young from the deadly peril of growing up.
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Onward
LAST UPDATED: 01/22/2020

Onward - One Sheet 4
Tag Line:
Cometh Soon
Synopsis:
Set in a suburban fantasy world, Disney and Pixar’s Onward introduces two teenage elf brothers who embark on an extraordinary quest to discover if there is still a little magic left out there. Pixar Animation Studios’ all-new original feature film is directed by Dan Scanlon and produced by Kori Rae—the team behind Monsters University. Onward releases in theaters on March 6, 2020.
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The Burnt Orange Heresy
LAST UPDATED: 01/24/2020

Synopsis:
Hired to steal a rare painting from one of most enigmatic painters of all time, an ambitious art dealer becomes consumed by his own greed and insecurity as the operation spins out of control.
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Hope Gap
LAST UPDATED: 01/21/2020

Hope Gap - One Sheet
Synopsis:
Based on William Nicholson’s acclaimed Tony Award-nominated play THE RETREAT FROM MOSCOW, the intimate, intense, and loving story of Hope Gap charts the life of a woman (Annette Bening), shocked to learn her husband (Bill Nighy) is leaving her for another after 29 years of marriage, and the ensuing emotional fallout the dissolution has on their only grown son (Josh O’Connor), until she ultimately regains her footing, and discovers a new, powerful voice.
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The Way Back
LAST UPDATED: 01/22/2020

The Way Back - One Sheet
Tag Line:
Every Loss Is Another Fight
Synopsis:
Jack Cunningham (Ben Affleck) once had a life filled with promise. In high school, he was a basketball phenom with a full university scholarship, when suddenly, for reasons unknown, he walked away from the game, forfeiting his future. Now years later, Jack is spiraling down, triggered by an unspeakable loss, and drowning in the alcoholism that cost him his marriage and any hope for a better life. When he is asked to coach the basketball team at his alma mater, which has fallen far since his glory days, he reluctantly accepts, surprising no one more than himself. As the boys start to come together as a team and win, Jack may have finally found a reason to confront the demons that have derailed him. But will it be enough to fill the void, heal the deep wounds of his past, and set him on the road to redemption?
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Bloodshot
LAST UPDATED: 01/22/2020

Bloodshot - One Sheet
Tag Line:
You Don't Need A Past To Have A Future.
Synopsis:
Based on the bestselling comic book, Vin Diesel stars as Ray Garrison, a soldier recently killed in action and brought back to life as the superhero Bloodshot by the RST corporation. With an army of nanotechnology in his veins, he’s an unstoppable force –stronger than ever and able to heal instantly. But in controlling his body, the company has sway over his mind and memories, too. Now, Ray doesn’t know what’s real and what’s not – but he’s on a mission to find out.
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I Still Believe
LAST UPDATED: 01/14/2020

I Still Believe - One Sheet 2
Tag Line:
One Love Can Change Your Life.
Synopsis:
From the makers of I Can Only Imagine comes the true life story of Christian music mega star Jeremy Camp. Jeremy’s remarkable journey of love and loss proves there is always hope in the midst of tragedy and that faith tested is the only faith worth sharing.  
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My Spy
LAST UPDATED: 12/06/2019

My Spy - One Sheet 2
Tag Line:
He's A Pro. She's A Natural.
Synopsis:
My Spy follows JJ, a hardened CIA operative (Dave Bautista), who has been demoted and finds himself at the mercy of a precocious 9-year-old girl named Sophie (Chloe Coleman) after he is sent undercover to surveil her family. In exchange for not blowing JJ's cover, Sophie convinces him to spend time with her and teach her to be a spy. Despite his reluctance, JJ finds he is no match for Sophie's disarming charm and wit.
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Never, Rarely, Sometimes, Always
LAST UPDATED: 12/19/2019

Synopsis:
An intimate portrayal of two teenage girls in rural Pennsylvania. Faced with an unintended pregnancy and a lack of local support, Autumn and her cousin Skylar embark on a brave, fraught journey across state lines to New York City.
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The Informer
LAST UPDATED: 01/08/2020

The Informer - One Sheet
Tag Line:
Choose Your Enemies Wisely
Synopsis:
Reformed criminal and former special ops soldier Pete Koslow (Kinnaman), in order to free himself from jail and return to his wife (de Armas) and daughter, has been working undercover for crooked FBI handlers (Pike, Common and Owen) to infiltrate the Polish mobas drug trade in New York. In a final step towards freedom, Koslow must return to the one place he's fought so hard to leave, Bale Hill Prison, where his mission becomes a race against time when a drug deal goes wrong and threatens to identify him as a mole.
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A Quiet Place Part II
LAST UPDATED: 01/22/2020

A Quiet Place Part II - One Sheet
Synopsis:
Following the deadly events at home, the Abbott family (Emily Blunt, Millicent Simmonds, Noah Jupe) must now face the terrors of the outside world as they continue their fight survival in silence. Forced to venture into the unknown, they quickly realize that the creatures that hunt by sound are not the only threats that lurk beyond the sand path.
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The Climb
LAST UPDATED: 01/08/2020

The Climb - One Sheet 1
Synopsis:
Kyle and Mike are best friends who share a close bond - until Mike sleeps with Kyle's fiancee. The Climb is about a tumultuous but enduring relationship between two men across many years of laughter, heartbreak and rage. It is also the story of real-life best friends who turn their profound connection into a rich, humane and frequently uproarious film about the boundaries (or lack thereof) in all close friendships.
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Military Wives
LAST UPDATED: 01/15/2020

Synopsis:
Military Wives, directed by Peter Cattaneo and starring Academy Award nominee Kristin Scott Thomas and Sharon Horgan, centers on a group of women in England whose partners are away serving in Afghanistan. Faced with the men's absences, they form a choir and quickly find themselves at the center of a media sensation and global movement.
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Mulan
LAST UPDATED: 01/15/2020

Walt Disney Studios Motion Pictures 
03/27/2020 
NR 
 
Mulan - One Sheet
Tag Line:
Loyal. Brave. True.
Synopsis:
When the Emperor of China issues a decree that one man per family must serve in the Imperial Army to defend the country from Northern invaders, Hua Mulan, the eldest daughter of an honored warrior, steps in to take the place of her ailing father. Masquerading as a man, Hua Jun, she is tested every step of the way and must harness her inner-strength and embrace her true potential. It is an epic journey that will transform her into an honored warrior and earn her the respect of a grateful nation…and a proud father. “Mulan” features a celebrated international cast that includes: Yifei Liu as Mulan; Donnie Yen as Commander Tung; Jason Scott Lee as Böri Khan; Yoson An as Cheng Honghui; with Gong Li as Xianniang and Jet Li as the Emperor. The film is directed by Niki Caro from a screenplay by Rick Jaffa & Amanda Silver and Elizabeth Martin & Lauren Hynek based on the narrative poem “The Ballad of Mulan.”
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Saint Maud
LAST UPDATED: 12/17/2019

Synopsis:
Maud, a young religious private carer, becomes dangerously fixated with saving the soul of her glamorous patient Amanda.
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The Lovebirds
LAST UPDATED: 01/16/2020

The Lovebirds - One Sheet
Tag Line:
All They Wanted Was A Quiet Night OUt
Synopsis:
A couple (Issa Rae & Kumail Nanjiani) experiences a defining moment in their relationship when they are unintentionally embroiled in a murder mystery. As their journey to clear their names takes them from one extreme – and hilarious - circumstance to the next, they must figure out how they, and their relationship, can survive the night.
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Peter Rabbit 2: The Runaway
LAST UPDATED: 01/15/2020

Peter Rabbit 2: The Runaway - One Sheet
Tag Line:
The Garden Was Small Potatoes
Synopsis:
In Peter Rabbit 2: The Runaway, the lovable rogue is back. Bea, Thomas, and the rabbits have created a makeshift family, but despite his best efforts, Peter can’t seem to shake his mischievous reputation. Adventuring out of the garden, Peter finds himself in a world where his mischief is appreciated, but when his family risks everything to come looking for him, Peter must figure out what kind of bunny he wants to be.
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The New Mutants
LAST UPDATED: 01/06/2020

The New Mutants - One Sheet
Synopsis:
20th Century Fox in association with Marvel Entertainment presents The New Mutants, an original horror thriller set in an isolated hospital where a group of young mutants is being held for psychiatric monitoring. When strange occurrences begin to take place, both their new mutant abilities and their friendships will be tested as they battle to try and make it out alive.
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No Time To Die
LAST UPDATED: 01/22/2020

No Time To Die - One Sheet
Synopsis:
Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology.
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Antlers
LAST UPDATED: 01/23/2020

Antlers - One Sheet
Tag Line:
Prey It Desires Not You
Synopsis:
In Antlers, a small-town Oregon teacher (Keri Russell) and her brother (Jesse Plemons), the local sheriff, discover that a young student (JT Corbitt) is harboring a dangerous secret with frightening consequences.
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Promising Young Woman
LAST UPDATED: 01/22/2020

Promising Young Woman - One Sheet
Tag Line:
Take Her Home And Take Your Chances
Synopsis:
From visionary director Emerald Fennell (Killing Eve) comes a delicious new take on revenge. Everyone said Cassie (Carey Mulligan) was a promising young woman... until a mysterious event abruptly derailed her future. But nothing in Cassie’s life is what it appears to be: she’s wickedly smart, tantalizingly cunning, and she’s living a secret double life by night.  Now, an unexpected encounter is about to give Cassie a chance to right the wrongs of the past in this thrilling and wildly entertaining story.
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Trolls World Tour
LAST UPDATED: 01/22/2020

Trolls World Tour - One Sheet
Synopsis:
Anna Kendrick and Justin Timberlake return in an all-star sequel to DreamWorks Animation’s 2016 musical hit: Trolls World Tour. In an adventure that will take them well beyond what they’ve known before, Poppy (Kendrick) and Branch (Timberlake) discover that they are but one of six different Troll tribes scattered over six different lands and devoted to six different kinds of music: Funk, Country, Techno, Classical, Pop and Rock. Their world is about to get a lot bigger and a whole lot louder.
A member of hard-rock royalty, Queen Barb (Rachel Bloom), aided by her father King Thrash (Ozzy Osbourne), wants to destroy all other kinds of music to let rock reign supreme. With the fate of the world at stake, Poppy and Branch, along with their friends — Biggie (James Corden), Chenille (Caroline Hjelt), Satin (Aino Jawo), Cooper (Ron Funches) and Guy Diamond (Kunal Nayyar) — set out to visit all the other lands to unify the Trolls in harmony against Barb, who’s looking to upstage them all.
Cast as members of the different musical tribes is one the largest, and most acclaimed, groups of musical talent ever assembled for an animated film. From the land of Funk are Mary J. Blige, George Clinton, and Anderson.Paak. Representing Country is Kelly Clarkson as Delta Dawn, with Sam Rockwell as Hickory and Flula Borg as Dickory. J Balvin brings Reggaeton, while Ester Dean adds to the Pop tribe. Anthony Ramos brings the beat in Techno and Jamie Dornan covers smooth jazz. World-renowned conductor and violinist Gustavo Dudamel appears as Trollzart and Charlyne Yi as Pennywhistle from the land of Classical. And Kenan Thompson raps as a hip-hop newborn Troll named Tiny Diamond.
Trolls World Tour is directed by Walt Dohrn, who served as co-director on Trolls, and is produced by returning producer Gina Shay. The film is co-directed by David P. Smith and co-produced by Kelly Cooney Cilella, both of whom worked on the first TrollsTrolls World Tour will also feature original music by Justin Timberlake, who earned an Oscar® nomination for his song for 2016’s Trolls, “Can’t Stop the Feeling!,” and a score by Theodore Shapiro (2016’s Ghostbusters, The Devil Wears Prada).
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Antebellum
LAST UPDATED: 01/15/2020

Antebellum - One Sheet
Tag Line:
If It Chooses You Nothing Can Save You.
Synopsis:
Successful author Veronica Henley (Janelle Monáe) finds herself trapped in a horrifying reality and must uncover the mind-bending mystery before it’s too late. Antebellum is a terrifying new thriller from the producer of the acclaimed films Get Out and Us, and groundbreaking directors Gerard Bush and Christoper Renz (Bush+Renz) - an exciting new voice in filmmaking.
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Bad Trip
LAST UPDATED: 01/15/2020

United Artists Releasing 
04/24/2020 
 
 
Synopsis:
From a producer of Jackass and Bad Grandpa, this hidden camera comedy follows two best friends as they go on a cross-country road trip full of hilarious, inventive pranks, pulling its real-life audience into the mayhem. 
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Black Widow
LAST UPDATED: 01/23/2020

Black Widow - One Sheet
Synopsis:
At birth the Black Widow (aka Natasha Romanova) is given to the KGB, which grooms her to become its ultimate operative. When the U.S.S.R. breaks up, the government tries to kill her as the action moves to present-day New York, where she is a freelance operative.
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What Direction is Exhibition Headed?

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If we address this question in terms of the laws of economics, as well as comparisons to other businesses who have faced similar challenges, the answer comes in focus.

In the early days, the supply of “movies” was limited because theatres were the only venue in which to view them.  As their entertainment value improved, so did the demand.  High demand and low supply equals success in any business.

Fast forward to today and, while movies are better than ever, the supply and accessibility to them has gone through the roof.  Movie theft on the Internet, pay per view, Netflix, DVDs, Red Box, cable pay tv channels, and free tv offer non-stop movie viewing options by the thousands.  Other competitive entertainment choices such as sporting events and gaming are also growing.  This abundance of supply has also brought the cost of seeing movies way down, everywhere that is except at the movie theatre!

Convenience is another factor impacting the viewing of movies.  The public can now watch them whenever they want, in the convenience of their own homes.  They can stop and start them as the wish, and the viewing quality is excellent, and constantly getting better.

Theatres, who once provided movie entertainment for the masses, are gradually being relegated to offering a premium experience to a shrinking audience.  While we tout premium sound, BIG picture, enjoying a film with an audience, getting out of the home, climate control, restaurant quality food options, and luxury seating, we still lose the price battle when non-affluent patrons ask:  “Why should I pay $50 to take my wife or girlfriend out (or a $100 to take my family out) when we can enjoy the same movie (plus Coca-Cola and popcorn) all for less than $10?  It simply makes no “economic” sense!

Exhibition can rightly claim that, when taking into account inflation, the cost of a movie ticket is no higher than it was 10, 20, or even 50 years ago.  (We can’t however, make that claim when it comes to our concession pricing!)  The problem here is not that our pricing is high, but that our competition’s pricing is so low!

As a comparison, Amazon is putting many big box stores out of business.  They are doing this via just two advantages - price and convenience!  These are the same two competitive factors that exhibition is facing.

There are other warnings.  The public looks for entertainment on the weekends when the work week for most is over, so weekend business is still pretty good.  Weekday business, however, has been going downhill for years.  Empty auditoriums, almost unheard of 20 years ago, are becoming commonplace on many weekday nights at most theatres.  The other alarming factor is that, while some blockbusters continue to impress, smaller movies often die at the box office.  There is no urgency to see them because it is so easy for patrons to wait and catch them later at home. 

Based on all of the above, we have no choice but to conclude that our business is going to continue getting worse, rather than better.  That’s not to say that many theatres who provide an enticing venue and who are located in “upscale” markets won't continue to thrive.  Also, well-run theatres in good and growing markets are likely to continue to prosper.  There are, however, many “average” theatres fighting the losing battle of constantly having to invest in upgrades for a stagnant or declining number of patrons!

So, what is the answer?

Growing our audience through offering an enjoyable and fun experience at a competitive price is our ONLY option for increasing our market share.  “Price” is the key word in this solution.  We have two options:

1.  By adding to “normal” business through local price incentive promotions aimed at targeted groups.  As an example, if we engage a fast food restaurant to distribute thousands of discount coupons to their customers in a week that are good at our theatre, many of those recipients (who would not normally have attended) will take advantage of the savings and the suggestion to attend a movie at our theatre.  Thus we have our “normal” business, but we attract additional patrons via the marketing.  The only problem here is that most theatres have abandoned marketing under the assumption that it’s the studio’s job.  Weekly promotions designed to target specific groups and add to normal business require time, effort and expertise which is sadly lacking at most theatres.  There is also the question of studio per capitas to deal with.

2.  We can drop the price of admission for everyone!  If we charged just $5/admission, and that price was properly marketed, attendance would increase substantially!  If, by going from a $10 to a $5 admission, and assuming a 55% average film rental, and our concession per capita holding steady at $4.50 with a 70% profit margin, we would only need to increase attendance by 33% to have the same gross income.  If lowering from $10 to $7/admission, attendance would need to increase by less than 20% to achieve the same gross profit.  Most every other retail business has sales to boost business, so doesn't it also make sense for us?

Movie-going was once compared to a freight train.  When business is slow (and the train is hardly moving) it is hard to boost business and get the train moving quickly. Once it has picked up a full head of steam, however, and lots of patrons are in our theatre enjoying good movies, seeing trailers to upcoming product, and sharing the experience with friends, business tends to keep moving at a brisk pace.  Our job is to get that train moving, which is a real challenge when coming off a slow summer and heading into the fall!

Still, with great films, a good experience for our customers, and EFFECTIVE MARKETING there are options for making sure our future is a rosy one!

(Share your comments regarding this article by emailing dan@imeonline.com and we will feature them here!  Indicate if you’d prefer to be credited by name or remain anonymous.)

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Keynote Address

Lessons Learned
Lessons Learned
Watch out for candy girls
Watch out for candy girls
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Expect the unexpected
Expect the unexpected
Look in the mirror
Look in the mirror
North Central NATO Keynote Address: Sheraton Minneapolis West Hotel, May 16, 2017 by Dan Klusmann

Over half a century ago… in a place called Billings Montana... I went to pick up my high school friend from the theatre where he worked.
When I walked into that theatre something dawned on me… The girls there were REALLY cute!
Free movies and working with cute girls sounded so much better than my job at the grocery store, that I asked my friend if he could get me hired.
So started my show biz career as relief marquee changer working for a dollar an hour.

About a year later, after several promotions, I was the theatre’s manager, and several years after that.... I was engaged to one of those candy girls.

As I go through this speech tonight I will try and relate some of the lessons I’ve learned in those 50+ years in this business.
Who knows, for some of you younger managers out there, maybe my discoveries, will help you in YOUR theatre careers.

So, lesson #1: Watch out for candy girls! (I can say that because my wife did not accompany me on this trip.)
In fact I asked for her advice on this talk and all she said was “Well whatever you do, don’t try to sound smart.. or funny.. or charming... Just be yourself.” So here it goes...

Back in those early years it was easy for me to develop a passion for both marketing and showmanship, which go hand-in-hand.
You see, our theatre had just one screen.
Our competition was a large national chain, so they got most of the big films.
When we’d get a good movie, we couldn’t afford just to unlock the doors and see who showed up.
We went out and promoted the film with stunts, media attention, big out-of-theatre displays, and tie-ins with other businesses and organizations.
We were SHOWMEN, which meant that our marketing efforts had a positive impact on the number of people coming to our movies!

The fact that has not changed through the years is our Lesson #2.
Today’s theatre managers can have a significant impact on the business your theatres generate.
It, however requires marketing and showmanship.

Showmanship separates you, the theatre manager, from the managers of say McDonalds, J.C. Penney, or Ace Hardware.
Through the Independent Marketing Edge and then ShowTime we’ve awarded almost half a million dollars to theatre managers through the years to encourage and reward showmanship.
And yet showmanship is dying.
Maybe I’m “old school” and times are changing. I definitely felt “old school” as I cut out photos and taped them to poster board for this easil. Dummy, I thought, a modern marketer would have featured these lessons in a Power Point presentation with a computer and big screen behind me. Then, again, a real showman might have had ring girls in bathing suits holding the boards - anything to grab your attention!

Showmanship is noticed and it is appreciated!
I was reminded of this most recently at CinemaCon this year.
Despite all the movie stars on hand, it was Chris Aronson, president of 20th Century Fox, who impressed me the most as he made a grand entrance and performed as part of a dance group sporting neon lights on their clothing.
That’s Showmanship!
Or as Harry Houdini once said: “The secret of showmanship consists not of what you really do, but what the mystery-loving public thinks you do.”
And we ARE, after all, in a business of make believe!

Marketing is an attitude, not a department.
The only purpose of any business is to bring in a customer, and there are really only two ways to do it – through marketing or innovation!
If you think that marketing is someone else’s job then you are missing out on the pride and satisfaction of knowing that you can impact the business your theatre generates.
Others, however, will recognize this and someday they will likely be your boss!
I remember reading years ago where American Airlines calculated that if they had one more customer on each flight in a given year, the difference in revenue would have been about $114 million.
How much is just one more customer every showing worth to your theatre?

When I was still a young manager and also attending college, our theatre owners decided to lease a Billings drive in, so they brought in a YOUNG city manager from Butte Montana to supervise our two theatres.
He had just graduated from Western Montana College with a teaching degree.
We worked together for over 20 years and helped build TOI Theatres into a 6 state regional circuit.
Later he went on to head up NATO of California and Nevada, and build ShoWest into the largest theatre convention in the world, and then he helped build Cinemark into the most successful international theatre circuit in history.
Not bad for a kid from Butte Montana.
My friend, Tim Warner, just retired as Cinemark’s CEO.
I, and many others, learned a lot from him through the years, but this Lesson #3 about achieving success is one of the most important.


There is a LOT of incompetence in this world, and in our industry.
By constantly educating yourself, competing on all levels, having a positive attitude, truly caring about people, seeking out and emulating mentors, surrounding yourself with people smarter than you, being honest, and always having confidence in yourself and your abilities, you WILL succeed.
No one is better than you if you give it your all.
Look in the mirror. That’s the competition you CAN control, not the other guy.
Be better today than you were yesterday.

A few years after graduating from college and putting in a stint in the Army, I rejoined TOI and opened a twin theatre in Helena Montana.
There, I started a children’s matinee series and convinced the parent teacher organizations in all the grade schools to sell series tickets to the kids.
It took a little time and effort, but by the third year of the series we were selling out two afternoon showings a day, three days a week, in both 300 seat auditoriums.
The police department had to come and direct traffic because the theatre was so busy with parents dropping off over 3,000 children a week.
It was cool because sometimes I would be out in the public and a little kid would point me out to their parents and say “Look, there’s the movie man.”
So... Lesson #4: Don’t forget the kids.
They are our teen and adult patrons of tomorrow. Turn them into movie-lovers!

Building any specialty film series is a great way to increase business.
Whether it’s a children’s matinees, late shows for teens, afternoon showings for seniors, art films, or operas, you can increase business by establishing a film series, building it, and pleasing your customers.
Movie-going is a habit that can be nourished through these series, so don’t forget this lesson #5. Build upon your successes and make them bigger and better!
If you have a good Facebook page, or loyalty club, or relationships with businesses, organizations or media, build on them, strengthen them, and improve them each and every year! .... Don’t ever take them for granted.

In 1988, when we sold our company to Excellence Theatres, I was taking their executives around to our theatres in Bozeman Montana.
It was a cold, snowy Tuesday night and we arrived at one of our older single screen theatres.
A smile crossed my face when we arrived and found taped to the box office window a sign that said “Sorry, .....Sold Out!”

The film was part of an art show series I had started.
The next day, Larry Hanson, who was one of the executives with Excellence at the time, told me that he checked the grosses for the previous night and that our lowly Rialto Theatre in Bozeman Montana had the biggest gross of all Excellence Theatres in 17 states.
So, whether it was the children’s series in Helena or the art film series in Bozeman, success came not from starting from scratch each year, but rather, building on our successes and making them bigger and better each succeeding year.

At the time of the sale of TOI to Excellence I was Vice President and Director of Marketing.
I got the job as director of marketing because I won most of the manager contests our company ran.
My early training in showmanship helped me win the film promotion contests.
When it came to winning concession contests I discovered our Lesson #6. Other businesses WANT to work with us on promotions, so don’t be afraid to reach out to them.
The movie business is glamorous and appealing to them.

They also want access to our customers.
I won those concession contests by using the Value Added Concept.
We could get more patrons to purchase our popcorn/drink combos by offering them an additional $10 in discounts and/or free items from other businesses with their purchase.
Per caps went up, customers were thrilled that they actually got a great deal at our concession stand, our staff enjoyed having an effective sales pitch, and the participating businesses were pleased with the exposure and new customers they generated from the promotion.

Using the value-added concept is just one example of always exceeding customer expectations which is Lesson #7.

One night at our theatre, it dumped a foot and a half of snow in less than two hours.
There were maybe 20 cars in our parking lot so a half hour before the final show let out I grabbed a push broom and cleaned the snow off of all the car windows in the lot.
The next day I received a phone call from a patron thanking me, and later we received a nice thank you note from another customer.

Exceeding expectations pleased customers and made me feel good.
Even a simple “Thanks for coming” as customers left the theatre showed our appreciation and was noticed.
Success is a given when you constantly strive to exceed customer expectations, show appreciation and deliver a great movie-going experience.
Sales go up and down, but service stays forever, and people always remember how you made them feel!

Lesson 8 deals with giving back and obtaining some balance in our lives.
It’s clear that this 70 year old body up here has traveled a long way,.... and some of the roads weren’t paved, ... but inside it is that same young energetic kid wanting to work with pretty girls.

Despite my wife constantly telling me to grow up, the mind hasn’t gotten old.
The years will fly by, so make the most of them and during that journey, constantly be seeking ways to give back to your family, your employees, your industry, charities & your community.
Someday, you too will be old, and you will want to look back on your life with pride and feel good about how you gave back and helped others.
Or, as a philosopher once said, “What you are is God’s gift to you, what you become is your gift to God.”

You have a couple of great examples here at this convention.
Exhibitors across the nation are aware of how hard Jeff Logan has worked in NATO to benefit independent theatre owners.
Dale Haider has better things to do with his time than put on this convention, but he too appreciates the satisfaction of giving back.

Speaking of conventions, I used to chair the Rocky Mountain Theatre Convention and grew to understand how much work it was to put on a great event EVERY year.
Larry Hanson was instrumental in starting the Geneva Convention, so he and I hatched a plan to combine the two conventions and alternate locations each year, so each would only have to put on a convention every other year. We called it the Great States Convention.
I was to chair the second one out West, so I wanted to make it the best theatre convention ever, and definitely better than Geneva the previous year.
I spent an entire year planning out every minute of a 4-day convention and put together great panels, speakers, screenings, studio presentations, a sold out trade show, and one of the first demonstrations of a digital projector for our industry.

Day 1 started with a golf tournament.
Before leaving for the tournament that morning I turned on the TV, and was devastated by the site of the the World Trade Tours burning.
It was Sept. 11, 2001.
That was New York though, and I was in Montana surrounded by the beauty of Glacier National Park, so it shouldn’t impact me.
Well, when I returned from the golf course the hotel had 75 messages for me from speakers and other program participants whose flights had been grounded so they would be unable to attend.
My year of planning came crashing down with those towers 2000 miles away.
The digital projector arrived, but the technician who knew how to assemble it was stuck in California.
Many of the other events had to be changed as I literally had to wing it.

The convention, however, is one that none of us will ever forget.
Our final night banquet was held outdoors on a beautiful Montana night.
Attendees could fish for trout, shoot skeet, or just marvel at the elk that wandered around the rod and gun club that hosted us.
As bus loads of slightly inebriated attendees returned to the hotel that night they were singing patriotic songs like “God Bless America.”
That week we all gave something back to each other and appreciated how lucky we were.

So.... Lesson #9: Always be prepared for the unexpected.

In my years as a manager I dealt with drunks, robbery, being assaulted, the death of an employee, lost children, electrical outages, falls, equipment breakdowns, customer heart attacks, choking victims, violent storms, flooding, and more.
When unexpected events happen, and they will, you will be tested.
Be prepared for the unexpected, be calm, and make sure that you and your team know the right things to do.
With little warning you can be a hero or the fall guy.

Lesson #10 centers on building a great team.

Theatre managers have an opportunity and responsibility, in that many of our employees are young and impressionable and they will look to you for leadership.
As you lead, make sure you show your employees that they are appreciated.
Attitudes are contagious. Is yours worth catching?
When a team develops a culture of supporting each other, hard work, customer service, excellence, and learning, its members can translate both their victories and failures into input for continuous growth and improvement.
This will allow your team to achieve extraordinary results with increased frequency, thus becoming an extraordinary team.

And, in building that team, get good at delegating.
Yes, you can do just about everything better than your employees, but you will never be a great leader if you fail to delegate.
“Good" leaders inspire people to have confidence in them, but “GREAT" leaders inspire people to have confidence in themselves!
Steve Jobs said it best: “My model for business is The Beatles. They balanced each other, and the total was greater than the sum of the parts. That’s how I see business: Great things in business are never done by one person, they’re done by a TEAM of people.”

And don’t forget that building a great team starts in the hiring process. In addition to the normal questions about work history and the like, don’t forget to factor in a great smile, personality, and their desire to serve and please people. Success is not just what you accomplish in YOUR life, it is also about what you inspire others to do.

Increasing theatre attendance is our priority #1, so, how many of you know the very best way to increase theatre attendance?
The answer is Lesson #11. Hands down, Gift Cards are your most important marketing program:
NOTHING can increase your theatre attendance more than a great gift card program, and yet most theatre managers do a poor job at it.

During November and December each year we have an opportunity in that the public goes into a buying frenzy as they search for holiday gifts to give family, friends, co-workers, customers, and service providers.
This is the one time of year where the public is hyper receptive to our marketing message.
Therefore it is critical to deliver that message to as many people as possible and as many times as possible.
Gift card signs hanging in your theatre lobby don’t even begin to scratch the surface of the potential for sales.
Some of the people who will receive this gift of movies rarely or never attend your theatre now, so you end up developing NEW customers.

When a movie gift card is burning a hole in a recipient’s wallet or purse, they will go to MORE movies.
It also doesn’t hurt that the income is received in advance, or that some of it is 100% profit because gift cards are sometimes lost or forgotten about.
Or, that as your gift cards can also be redeemed at the concession stand, they increase concession sales.
Look for all sorts of ways to get the word out and then make them VERY easy and convenient to purchase via your Website, the theatre, by phone, by mail, and at locations in busy shopping areas.

Work at developing and preparing this year's Gift Card program throughout September and October so it’s ready to turn big numbers for you in November and December.

I’ve also suggested to NATO that a national campaign in November and December promoting movie gift cards would be the smartest investment our industry could make.

In our ShowTime magazine we have been featuring “Show People” interviews with industry leaders.
One of the questions we ask is about their concerns for the future of our industry.
Therefore, I’d like to take this opportunity to share a couple of my concerns with you in the hope that possibly you might contribute to finding solutions.

The studios, in effect, are helping push us away from serving the masses like we once did.
Amenities such as food, alcohol, luxury recliners, reserved seating, and 3D are all steadily increasing the cost of movie-going.
While all these things are great, and allow us to serve patrons better, the studios think it’s more efficient to make their product available to the masses in their homes at a fraction of the price we charge.
As home viewing technology gets better and more convenient, that huge growing price differential between seeing a movie at a theatre and seeing it at home will result in us continuing to lose customers.
We often tout the COMMUNAL experience of seeing a film with an audience, and yet I’d be embarrassed to tell you how many times this past year I’ve watched a movie in my local theatre with NO one else in the auditorium.
On those occasions I'm actually LONELY in a theatre, and THAT has me worried!

Movies are one of the only businesses in the world where pricing is rarely used to increase sales and where the price of a Cadillac, such as Star Wars, is the same as a Yugo or a film that went straight to video.
If the studios are going to keep shrinking windows between us and the opportunity to see their product for next to nothing, then they should remove the per caps and let us do more to use price incentives and specials to increase attendance!
Let me share just one example:

On a given Monday through Thursday you will have “X” number of people coming to your theatre and paying full price as a result of normal studio and theatre marketing.
If another local business on a weekend has a lot of people coming to their store, or going to their Website, or checking out their Facebook page, what would happen if THEY invited their customers to “Enjoy a MOVIE this week at YOUR theatres!”
What if they gave THEIR customers a special coupon or code giving them $5 off on adult admissions to any movies that coming Monday through Thursday night?
And what if they took full credit for this gift so it came from them, not us?

Several things will happen.
First off the business will generate great PR with their customers.
Of all the people they give this bonus to, only a small number of them might have come to your theatre on those weekday nights anyway.
But, as a result of their gift, your theatre will enjoy far more additional people coming to the movies as a result of the special discount.

Movie going is often an impulse decision.
When it is suggested, and accompanied with an appealing incentive, the public responds.
By running this promotion with various merchants week to week, and not using the same ones regularly, you would reach new people and add to your attendance.
The net result is satisfied customers, happy marketing partners, a bigger gross on slow weekday nights, and maybe movie lovers like me will actually be able to enjoy that COMMUNAL experience again, and won’t be lonely any more.
A win-win for all involved.

The second of my concerns is our industry’s inability to market some very enjoyable films.

Some of the best movies of the year in terms of audience enjoyment end up doing relatively little business at our theatres.
I’m thinking of films such as Queen of Katwe, The Founder, The Shack, and more recently Gifted.
What might you do to help good, little films gross more?

Consider building a rapport with movie lovers in your town, maybe through your loyalty program, and alert them via email when you have a “Manager’s Pick” as far as a totally enjoyable film that you HIGHLY recommend.
Include some positive reviews, and offer incentives such as “the popcorn is on us” or the value-added bonuses from other merchants that I mentioned earlier.
Maybe even include an offer of a full refund if the film is not totally enjoyable.
If done right, and built upon, you will have the power to please customers and generate more business on little films you are proud to show. (Customers appreciate a heads up on a great movie!)

And now I interrupt this speech for a commercial:
While the young people in my office have dragged me kicking and screaming into the digital age, I AM excited about our new digital ShowTime.
If you have not yet checked it out, you can enjoy it free by registering as a fan at Silver Screen Insider.com.
It is cool and enjoyable to look at, and it will keep you abreast of the marketing of films you will be playing.

Now, back to the lessons: “I” may think the new ShowTime is great, but if YOU don’t, it will fail, so here’s Lesson #12:
Always seek honest feedback from customers and you will become smarter and more successful!


Warning though: While I told you to seek honest feedback from customers, that advise does not always hold true with your spouse.
Mine is always telling me that I’m over the hill and that I should retire.
I can’t do that, however, because I’d miss this industry and all the great people I’ve worked with and met.
I agree with George Burns who said: “Retirement at sixty-five is ridiculous. When I was sixty-five I still had pimples.”

Seeking feedback points out another lesson #13 on the importance of being a good listener.
Really listening to customers, employees, other business people, and mentors will pay off in countless ways.
Learn to listen more and talk less.
There was once an experiment conducted where a wife of a businessman accompanied him to a party where she knew none of the guests, and they didn’t know her.
She was instructed simply to listen to what others said, show interest, ask questions, and nod in agreement, but NEVER contribute anything.
The next day, guests at the party were asked for their opinions of her. She was described by them as bright, impressive, interesting, charismatic, and even articulate.
So, if you want to be successful, be a good listener!

Years ago there was a company called National Screen Service.
They handled distribution of trailers, 1-sheets and promotional items for many of the studios.
Each year they sponsored the National Screen Service Marketing Conference where theatre marketing directors met with their counterparts at the studios to discuss the marketing and promotion of upcoming films.

One of the first conferences was in Dallas TX at the Loews Anatole Hotel.
I was wandering the hotel’s halls one evening and made a wrong turn and ended up in the trade show of another industry - FUNERAL HOMES!
As I looked down the aisles of caskets, hearses, and embalming fluid vendors, one final Lesson hit me.

MOVIES!
We are very LUCKY to be involved in such a great business.
Be THANKFUL for it..... ENJOY it..... and CELEBRATE it!

And speaking of celebrating… this speech is over, and I like to celebrate endings -
as they hopefully precede new beginnings... and optimism that the best is yet to come!

So, thanks for inviting me!...
and, OH!
One more thing...
PLEASE don’t don’t let my wife know what I said here tonight!
Thank you!
Lessons Learned
Watch out for candy girls
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