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John Wick: Chapter 3 - Parabellum$55.7MAvengers: Endgame$29.4MPOKÉMON Detective Pikachu$24.5MA Dog's Journey$8.0MThe Hustle$6.0MThe Intruder$3.9MLong Shot$3.2MThe Sun Is Also A Star$2.5MPoms$2.1MUglyDolls$1.7MJohn Wick: Chapter 3 - Parabellum$55.7MAvengers: Endgame$29.4MPOKÉMON Detective Pikachu$24.5MA Dog's Journey$8.0MThe Hustle$6.0MThe Intruder$3.9MLong Shot$3.2MThe Sun Is Also A Star$2.5MPoms$2.1MUglyDolls$1.7MJohn Wick: Chapter 3 - Parabellum$55.7MAvengers: Endgame$29.4MPOKÉMON Detective Pikachu$24.5MA Dog's Journey$8.0MThe Hustle$6.0MThe Intruder$3.9MLong Shot$3.2MThe Sun Is Also A Star$2.5MPoms$2.1MUglyDolls$1.7MJohn Wick: Chapter 3 - Parabellum$55.7MAvengers: Endgame$29.4MPOKÉMON Detective Pikachu$24.5MA Dog's Journey$8.0MThe Hustle$6.0MThe Intruder$3.9MLong Shot$3.2MThe Sun Is Also A Star$2.5MPoms$2.1MUglyDolls$1.7M
John Wick: Chapter 3 - Parabellum$55.7MAvengers: Endgame$29.4MPOKÉMON Detective Pikachu$24.5MA Dog's Journey$8.0MThe Hustle$6.0MThe Intruder$3.9MLong Shot$3.2MThe Sun Is Also A Star$2.5MPoms$2.1MUglyDolls$1.7MJohn Wick: Chapter 3 - Parabellum$55.7MAvengers: Endgame$29.4MPOKÉMON Detective Pikachu$24.5MA Dog's Journey$8.0MThe Hustle$6.0MThe Intruder$3.9MLong Shot$3.2MThe Sun Is Also A Star$2.5MPoms$2.1MUglyDolls$1.7MJohn Wick: Chapter 3 - Parabellum$55.7MAvengers: Endgame$29.4MPOKÉMON Detective Pikachu$24.5MA Dog's Journey$8.0MThe Hustle$6.0MThe Intruder$3.9MLong Shot$3.2MThe Sun Is Also A Star$2.5MPoms$2.1MUglyDolls$1.7MJohn Wick: Chapter 3 - Parabellum$55.7MAvengers: Endgame$29.4MPOKÉMON Detective Pikachu$24.5MA Dog's Journey$8.0MThe Hustle$6.0MThe Intruder$3.9MLong Shot$3.2MThe Sun Is Also A Star$2.5MPoms$2.1MUglyDolls$1.7M
Special Features & Articles
NEW CONTENT THIS WEEK
Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Films
05/22/19
The Tomorrow Man
05/24/19
Aladdin
Booksmart
Brightburn
05/31/19
Godzilla: King of the Monsters
Ma
Rocketman
06/07/19
Dark Phoenix
Late Night
The Secret Life of Pets 2
06/14/19
American Woman
Men In Black: International
Shaft
The Dead Don't Die
Wild Rose
06/21/19
Child's Play
Toy Story 4
06/26/19
Annabelle Comes Home
06/28/19
Yesterday
07/02/19
Spider-Man: Far From Home
07/12/19
Crawl
Stuber
The Art of Self Defense
07/19/19
The Lion King
07/26/19
Once Upon a Time in Hollywood
08/02/19
Fast & Furious Presents: Hobbs and Shaw
08/09/19
Brian Banks
Dora and The Lost City of Gold
Scary Stories to Tell in the Dark
The Art of Racing in the Rain
08/14/19
Blinded By The Light
The Angry Birds Movie 2
08/16/19
Good Boys
The Informer
Where'd You Go, Bernadette
08/23/19
Angel Has Fallen
08/30/19
Playmobil: The Movie
09/06/19
It: Chapter Two
05/22/19
The Tomorrow Man
05/24/19
Aladdin
Booksmart
Brightburn
05/31/19
Godzilla: King of the Monsters
Ma
Rocketman
06/07/19
Dark Phoenix
Late Night
The Secret Life of Pets 2
06/14/19
American Woman
Men In Black: International
Shaft
The Dead Don't Die
Wild Rose
06/21/19
Child's Play
Toy Story 4
06/26/19
Annabelle Comes Home
06/28/19
Yesterday
07/02/19
Spider-Man: Far From Home
07/12/19
Crawl
Stuber
The Art of Self Defense
07/19/19
The Lion King
07/26/19
Once Upon a Time in Hollywood
08/02/19
Fast & Furious Presents: Hobbs and Shaw
08/09/19
Brian Banks
Dora and The Lost City of Gold
Scary Stories to Tell in the Dark
The Art of Racing in the Rain
08/14/19
Blinded By The Light
The Angry Birds Movie 2
08/16/19
Good Boys
The Informer
Where'd You Go, Bernadette
08/23/19
Angel Has Fallen
08/30/19
Playmobil: The Movie
09/06/19
It: Chapter Two
05/22/19
The Tomorrow Man
05/24/19
Aladdin
Booksmart
Brightburn
05/31/19
Godzilla: King of the Monsters
Ma
Rocketman
06/07/19
Dark Phoenix
Late Night
The Secret Life of Pets 2
06/14/19
American Woman
Men In Black: International
Shaft
The Dead Don't Die
Wild Rose
06/21/19
Child's Play
Toy Story 4
06/26/19
Annabelle Comes Home
06/28/19
Yesterday
07/02/19
Spider-Man: Far From Home
07/12/19
Crawl
Stuber
The Art of Self Defense
07/19/19
The Lion King
07/26/19
Once Upon a Time in Hollywood
08/02/19
Fast & Furious Presents: Hobbs and Shaw
08/09/19
Brian Banks
Dora and The Lost City of Gold
Scary Stories to Tell in the Dark
The Art of Racing in the Rain
08/14/19
Blinded By The Light
The Angry Birds Movie 2
08/16/19
Good Boys
The Informer
Where'd You Go, Bernadette
08/23/19
Angel Has Fallen
08/30/19
Playmobil: The Movie
09/06/19
It: Chapter Two
05/22/19
The Tomorrow Man
05/24/19
Aladdin
Booksmart
Brightburn
05/31/19
Godzilla: King of the Monsters
Ma
Rocketman
06/07/19
Dark Phoenix
Late Night
The Secret Life of Pets 2
06/14/19
American Woman
Men In Black: International
Shaft
The Dead Don't Die
Wild Rose
06/21/19
Child's Play
Toy Story 4
06/26/19
Annabelle Comes Home
06/28/19
Yesterday
07/02/19
Spider-Man: Far From Home
07/12/19
Crawl
Stuber
The Art of Self Defense
07/19/19
The Lion King
07/26/19
Once Upon a Time in Hollywood
08/02/19
Fast & Furious Presents: Hobbs and Shaw
08/09/19
Brian Banks
Dora and The Lost City of Gold
Scary Stories to Tell in the Dark
The Art of Racing in the Rain
08/14/19
Blinded By The Light
The Angry Birds Movie 2
08/16/19
Good Boys
The Informer
Where'd You Go, Bernadette
08/23/19
Angel Has Fallen
08/30/19
Playmobil: The Movie
09/06/19
It: Chapter Two
Sponsors
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
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Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
ShowEast
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
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Arts Alliance
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
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Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
ShowEast
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
ShowEast
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
ShowEast
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers

Showtime

The theatre industry’s official marketing
preview guide

SHOWTIME TABLE OF CONTENTS
WEEK OF May 23, 2019

Special Features & Articles
NEW CONTENT THIS WEEK
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Films
RELEASE DATESTUDIOALPHABETICALA - Z
05/22/19
The Tomorrow Man
05/24/19
Aladdin
Booksmart
Brightburn
05/31/19
Godzilla: King of the Monsters
Ma
Rocketman
06/07/19
Dark Phoenix
Late Night
The Secret Life of Pets 2
06/14/19
American Woman
Men In Black: International
Shaft
The Dead Don't Die
Wild Rose
06/21/19
Child's Play
Toy Story 4
06/26/19
Annabelle Comes Home
06/28/19
Yesterday
07/02/19
Spider-Man: Far From Home
07/12/19
Crawl
Stuber
The Art of Self Defense
07/19/19
The Lion King
07/26/19
Once Upon a Time in Hollywood
08/02/19
Fast & Furious Presents: Hobbs and Shaw
08/09/19
Brian Banks
Dora and The Lost City of Gold
Scary Stories to Tell in the Dark
The Art of Racing in the Rain
08/14/19
Blinded By The Light
The Angry Birds Movie 2
08/16/19
Good Boys
The Informer
Where'd You Go, Bernadette
08/23/19
Angel Has Fallen
08/30/19
Playmobil: The Movie
09/06/19
It: Chapter Two
05/22/19
The Tomorrow Man
05/24/19
Aladdin
Booksmart
Brightburn
05/31/19
Godzilla: King of the Monsters
Ma
Rocketman
06/07/19
Dark Phoenix
Late Night
The Secret Life of Pets 2
06/14/19
American Woman
Men In Black: International
Shaft
The Dead Don't Die
Wild Rose
06/21/19
Child's Play
Toy Story 4
06/26/19
Annabelle Comes Home
06/28/19
Yesterday
07/02/19
Spider-Man: Far From Home
07/12/19
Crawl
Stuber
The Art of Self Defense
07/19/19
The Lion King
07/26/19
Once Upon a Time in Hollywood
08/02/19
Fast & Furious Presents: Hobbs and Shaw
08/09/19
Brian Banks
Dora and The Lost City of Gold
Scary Stories to Tell in the Dark
The Art of Racing in the Rain
08/14/19
Blinded By The Light
The Angry Birds Movie 2
08/16/19
Good Boys
The Informer
Where'd You Go, Bernadette
08/23/19
Angel Has Fallen
08/30/19
Playmobil: The Movie
09/06/19
It: Chapter Two
20th Century Fox
Dark Phoenix
Stuber
The Art of Racing in the Rain
Amazon Studios
Late Night
Aviron Pictures
The Informer
Bleecker Street
Brian Banks
The Art of Self Defense
The Tomorrow Man
Focus Features
The Dead Don't Die
Lionsgate Films
Angel Has Fallen
Scary Stories to Tell in the Dark
Neon Rated
Wild Rose
Paramount Pictures
Crawl
Dora and The Lost City of Gold
Rocketman
Roadside Attractions
American Woman
STX Entertainment
Playmobil: The Movie
Sony Pictures
Brightburn
Men In Black: International
Once Upon a Time in Hollywood
Spider-Man: Far From Home
The Angry Birds Movie 2
United Artists Releasing
Booksmart
Child's Play
Where'd You Go, Bernadette
Universal Pictures
Fast & Furious Presents: Hobbs and Shaw
Good Boys
Ma
The Secret Life of Pets 2
Yesterday
Walt Disney Studios Motion Pictures
Aladdin
The Lion King
Toy Story 4
Warner Bros.
Annabelle Comes Home
Blinded By The Light
Godzilla: King of the Monsters
It: Chapter Two
Shaft
20th Century Fox
Dark Phoenix
Stuber
The Art of Racing in the Rain
Amazon Studios
Late Night
Aviron Pictures
The Informer
Bleecker Street
Brian Banks
The Art of Self Defense
The Tomorrow Man
Focus Features
The Dead Don't Die
Lionsgate Films
Angel Has Fallen
Scary Stories to Tell in the Dark
Neon Rated
Wild Rose
Paramount Pictures
Crawl
Dora and The Lost City of Gold
Rocketman
Roadside Attractions
American Woman
STX Entertainment
Playmobil: The Movie
Sony Pictures
Brightburn
Men In Black: International
Once Upon a Time in Hollywood
Spider-Man: Far From Home
The Angry Birds Movie 2
United Artists Releasing
Booksmart
Child's Play
Where'd You Go, Bernadette
Universal Pictures
Fast & Furious Presents: Hobbs and Shaw
Good Boys
Ma
The Secret Life of Pets 2
Yesterday
Walt Disney Studios Motion Pictures
Aladdin
The Lion King
Toy Story 4
Warner Bros.
Annabelle Comes Home
Blinded By The Light
Godzilla: King of the Monsters
It: Chapter Two
Shaft
A
Aladdin
American Woman
Angel Has Fallen
Annabelle Comes Home
B
Blinded By The Light
Booksmart
Brian Banks
Brightburn
C
Child's Play
Crawl
D
Dark Phoenix
Dora and The Lost City of Gold
F
Fast & Furious Presents: Hobbs and Shaw
G
Godzilla: King of the Monsters
Good Boys
I
It: Chapter Two
L
Late Night
M
Ma
Men In Black: International
O
Once Upon a Time in Hollywood
P
Playmobil: The Movie
R
Rocketman
S
Scary Stories to Tell in the Dark
Shaft
Spider-Man: Far From Home
Stuber
T
The Angry Birds Movie 2
The Art of Racing in the Rain
The Art of Self Defense
The Dead Don't Die
The Informer
The Lion King
The Secret Life of Pets 2
The Tomorrow Man
Toy Story 4
W
Where'd You Go, Bernadette
Wild Rose
Y
Yesterday
A
Aladdin
American Woman
Angel Has Fallen
Annabelle Comes Home
B
Blinded By The Light
Booksmart
Brian Banks
Brightburn
C
Child's Play
Crawl
D
Dark Phoenix
Dora and The Lost City of Gold
F
Fast & Furious Presents: Hobbs and Shaw
G
Godzilla: King of the Monsters
Good Boys
I
It: Chapter Two
L
Late Night
M
Ma
Men In Black: International
O
Once Upon a Time in Hollywood
P
Playmobil: The Movie
R
Rocketman
S
Scary Stories to Tell in the Dark
Shaft
Spider-Man: Far From Home
Stuber
T
The Angry Birds Movie 2
The Art of Racing in the Rain
The Art of Self Defense
The Dead Don't Die
The Informer
The Lion King
The Secret Life of Pets 2
The Tomorrow Man
Toy Story 4
W
Where'd You Go, Bernadette
Wild Rose
Y
Yesterday
Sponsors
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
ShowEast
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
Arcangelo Entertainment
Arts Alliance
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
ShowEast
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
How to Use ShowTime (PDF)

Aladdin
LAST UPDATED: 05/23/2019

Aladdin - One Sheet
Tag Line:
The Magic Comes To Life.
Synopsis:
Aladdin is the exciting tale of the charming street rat Aladdin, the courageous and self-determined Princess Jasmine and the Genie who may be the key to their future. Directed by Guy Ritchie, who brings his singular flair for fast-paced, visceral action to the fictitious port city of Agrabah, the film is written by John August and Ritchie based on Disney’s Aladdin.
Marketing & Promotion:
Trailer Targets:
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The Tomorrow Man
LAST UPDATED: 05/23/2019

Synopsis:
Ed Hemsler (John Lithgow) spends his life preparing for a disaster that may never come. Ronnie Meisner (Blythe Danner) spends her life shopping for things she may never use. In a small town somewhere in America, these two people will try to find love while trying not to get lost in each other's stuff.
Marketing & Promotion:
Trailer Targets:
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Booksmart
LAST UPDATED: 05/23/2019

Booksmart - One Sheet
Tag Line:
Getting Straight A's. Giving Zero F's.
Synopsis:
Told from a wildly original, fresh and modern perspective, Booksmart is an unfiltered comedy about high school best friends and the bonds we create that last a lifetime. Capturing the spirit of our times, the film is a coming of age story for a new generation.
Reviews:
Marketing & Promotion:
Trailer Targets:
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Brightburn
LAST UPDATED: 05/22/2019

Brightburn - One Sheet
Tag Line:
Imagine What He Could Become.
Synopsis:
What if a child from another world crash-landed on Earth, but instead of becoming a hero to mankind, he proved to be something far more sinister?
With Brightburn, the visionary filmmaker of Guardians of the Galaxy and Slither presents a startling, subversive take on a radical new genre: superhero horror.
Marketing & Promotion:
Trailer Targets:
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Godzilla: King of the Monsters
LAST UPDATED: 05/22/2019

Godzilla: King Of The Monsters - One Sheet
Tag Line:
Long Live The King
Synopsis:

Following the global success of Godzilla and Kong: Skull Island comes the next chapter in Warner Bros. Pictures’ and Legendary Pictures’ cinematic MonsterVerse, an epic action adventure that pits Godzilla against some of the most popular monsters in pop culture history. 

The new story follows the heroic efforts of the crypto-zoological agency Monarch as its members face off against a battery of god-sized monsters, including the mighty Godzilla, who collides with Mothra, Rodan, and his ultimate nemesis, the three-headed King Ghidorah. When these ancient super-species—thought to be mere myths—rise again, they all vie for supremacy, leaving humanity’s very existence hanging in the balance.

Marketing & Promotion:
Trailer Targets:
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Ma
LAST UPDATED: 05/22/2019

Ma - One Sheet
Tag Line:
Get Home Safe.
Synopsis:
Everybody's welcome at Ma's. But good luck getting home safe. Oscar winner Octavia Spencer stars as Sue Ann, a loner who keeps to herself in her quiet Ohio town. One day, she is asked by Maggie, a new teenager in town (Diana Silvers, Glass), to buy some booze for her and her friends, and Sue Ann sees the chance to make some unsuspecting, if younger, friends of her own. She offers the kids the chance to avoid drinking and driving by hanging out in the basement of her home. But there are some house rules: One of the kids has to stay sober. Don't curse. Never go upstairs. And call her MA. But as Ma's hospitality starts to curdle into obsession, what began as a teenage dream turns into a terrorizing nightmare, and Ma's place goes from the best place in town to the worst place on earth.
Marketing & Promotion:
Trailer Targets:
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Rocketman
LAST UPDATED: 05/22/2019

Rocketman - Teaser One Sheet
Tag Line:
It's Going to Be a Wild Ride.
Synopsis:
Rocketman is an epic musical fantasy about the uncensored human story of Sir Elton John’s breakthrough years, starring Taron Egerton, Jamie Bell, Richard Madden, and Bryce Dallas Howard.
Marketing & Promotion:
Trailer Targets:
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Dark Phoenix
LAST UPDATED: 05/23/2019

Dark Phoenix - One Sheet 3
Tag Line:
The Phoenix Will Rise
Synopsis:
In Dark Phoenix, the X-Men face their most formidable and powerful foe: one of their own, Jean Grey. During a rescue mission in space, Jean is nearly killed when she is hit by a mysterious cosmic force. Once she returns home, this force not only makes her infinitely more powerful, but far more unstable. Wrestling with this entity inside her, Jean unleashes her powers in ways she can neither comprehend nor contain. With Jean spiraling out of control, and hurting the ones she loves most, she begins to unravel the very fabric that holds the X-Men together. Now, with this family falling apart, they must find a way to unite -- not only to save Jean’s soul, but to save our very planet from aliens who wish to weaponize this force and rule the galaxy.
Marketing & Promotion:
Trailer Targets:
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Late Night
LAST UPDATED: 05/20/2019

Late Night - One Sheet
Tag Line:
They're Giving Comedy A Rewrite
Synopsis:
Emma Thompson plays Katherine Newbury, who is a legendary late-night talk show host, whose world is turned upside down when she hires her only female staff writer played by Kaling. Originally intended to smooth over diversity concerns, her decision has unexpectedly hilarious consequences as two women separated by culture and generation are united by their love of a biting punchline.
Marketing & Promotion:
Trailer Targets:
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The Secret Life of Pets 2
LAST UPDATED: 05/22/2019

The Secret Life of Pets 2 - Final One Sheet
Tag Line:
They Still Have Their Secrets
Synopsis:

The Secret Life of Pets 2 will follow this summer's blockbuster about the lives our pets lead after we leave for work or school each day. Illumination founder and CEO Chris Meledandri and his longtime collaborator Janet Healy will produce the sequel to the comedy that had the best opening ever for an original film, animated or otherwise. The Secret Life of Pets 2 will see the return of writer Brian Lynch (Minions) and once again be directed by Chris Renaud (Despicable Me series, Dr. Seuss’s The Lorax).

Marketing & Promotion:
Trailer Targets:
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American Woman
LAST UPDATED: 05/20/2019

American Woman - One Sheet
Tag Line:
Never Lose Hope
Synopsis:
Set in rural Pennsylvania, Deb Callahana's (Sienna Miller) life is changed forever when her teenage daughter mysteriously disappears. Deb is left to raise her young grandson and navigate the trials and tribulations of subsequent years, until a long-awaited discovery of the truth is revealed.
Marketing & Promotion:
Trailer Targets:
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Men In Black: International
LAST UPDATED: 05/23/2019

Men In Black: International - One Sheet 2
Tag Line:
The Universe Is Expanding.
Synopsis:
The Men in Black have always protected the Earth from the scum of the universe.  In this new adventure, they tackle their biggest, most global threat to date: a mole in the Men in Black organization.
Marketing & Promotion:
Trailer Targets:
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Shaft
LAST UPDATED: 05/20/2019

One Sheet
Tag Line:
More Shaft Than You Can Handle
Synopsis:
Shaft is the next chapter in the film franchise featuring the coolest private eye on any New York City block. JJ, aka John Shaft Jr. (Usher), may be a cyber security expert with a degree from MIT, but to uncover the truth behind his best friend’s untimely death, he needs an education only his dad can provide. Absent throughout JJ’s youth, the legendary locked-and-loaded John Shaft (Jackson) agrees to help his progeny navigate Harlem’s heroin-infested underbelly. And while JJ’s own FBI analyst’s badge may clash with his dad’s trademark leather coat, there’s no denying family. Besides, Shaft’s got an agenda of his own, and a score to settle that’s professional and personal."
Marketing & Promotion:
Trailer Targets:
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The Dead Don't Die
LAST UPDATED: 05/20/2019

The Dead Don't Die - One Sheet
Tag Line:
The Greatest Zombie Cast Ever Disassembled
Synopsis:
The Dead Don't Die- the greatest zombie cast ever disassembled starring Bill Murray, Adam Driver, Tilda Swinton, Chloë Sevigny, Steve Buscemi, Danny Glover, Caleb Landry Jones, Rosie Perez, Iggy Pop, Sara Driver, RZA, Selena Gomez, Carol Kane, Austin Butler, Luka Sabbat, and Tom Waits. Written and directed by Jim Jarmusch. In Theaters June 14th.
Marketing & Promotion:
Trailer Targets:
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Wild Rose
LAST UPDATED: 05/20/2019

Synopsis:
Jessie Buckley delivers a star-making performance as Rose-Lynn, a would-be country singer who dreams of leaving her rough life in Glasgow, Scotland for the bright lights of Nashville. Fresh out of a stint in prison, Rose-Lynn is a single mom with an ankle monitor, a curfew, and a concerned mother (Julie Walters), who wants her to focus more on her two children and less on her music. But when Rose- Lynn tries to hold down a housekeeping job, her boss (Sophie Okonedo) hears her singing and becomes an unlikely supporter, intent on getting her to Nashville despite the long odds. Caught between hope and responsibility, Rose-Lynn must find her place without abandoning her raw talent and grand ambitions.
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Child's Play
LAST UPDATED: 05/20/2019

Child's Play - One Sheet 2
Tag Line:
More Than a Toy... He's Your Best Friend.
Synopsis:
A mother gives her son a toy doll for his birthday, unaware of its more sinister nature.
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Toy Story 4
LAST UPDATED: 05/21/2019

Toy Story 4 - One Sheet
Tag Line:
Get Ready To Hit The Road
Synopsis:
Woody (voice of Tom Hanks) has always been confident about his place in the world, and that his priority is taking care of his kid, whether that’s Andy or Bonnie. So when Bonnie’s beloved new craft-project-turned-toy, Forky (voice of Tony Hale), declares himself as “trash” and not a toy, Woody takes it upon himself to show Forky why he should embrace being a toy. But when Bonnie takes the whole gang on her family’s road trip excursion, Woody ends up on an unexpected detour that includes a reunion with his long-lost friend Bo Peep (voice of Annie Potts). After years of being on her own, Bo’s adventurous spirit and life on the road belie her delicate porcelain exterior. As Woody and Bo realize they’re worlds apart when it comes to life as a toy, they soon come to find that’s the least of their worries.
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Annabelle Comes Home
LAST UPDATED: 05/20/2019

Annabelle Comes Home - One Sheet
Tag Line:
Welcome To The Home of The Conjuring Universe
Synopsis:
Determined to keep Annabelle from wreaking havoc, demonologists Ed and Lorraine Warren bring the possessed doll to the locked artifacts room in their house, placing her ''safely'' behind sacred glass and enlisting a priest's holy blessing. But an unholy nigh of horror awaits as Annabelle awakens the evil spirits in the room, who all set their sights on a new target - the Warren's ten-year-old daughter, Judy, and her best friends.
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Yesterday
LAST UPDATED: 05/23/2019

Yesterday - One Sheet
Tag Line:
Yesterday, Everyone Knew The Beatles. Today, Only Jack Remembers Their Songs. He's About To Become A Very Big Deal
Synopsis:
Yesterday, everyone knew The Beatles. Today, only Jack remembers their songs. He’s about to become a very big deal. From Academy Award®-winning director Danny Boyle (Slumdog Millionaire, Trainspotting, 28 Days Later) and Richard Curtis, the Oscar-nominated screenwriter of Four Weddings and a Funeral, Love Actually and Notting Hill, comes a rock-n-roll comedy about music, dreams, friendship, and the long and winding road that leads to the love of your life. Jack Malik (Himesh Patel, BBC’s Eastenders) is a struggling singer-songwriter in a tiny English seaside town whose dreams of fame are rapidly fading, despite the fierce devotion and support of his childhood best friend, Ellie (Lily James, Mama Mia! Here We Go Again). Then, after a freak bus accident during a mysterious global blackout, Jack wakes up to discover that The Beatles have never existed … and he finds himself with a very complicated problem, indeed. Performing songs by the greatest band in history to a world that has never heard them, and with a little help from his steel-hearted American agent, Debra (Emmy winner Kate McKinnon), Jack’s fame explodes. But as his star rises, he risks losing Ellie — the one person who always believed in him. With the door between his old life and his new closing, Jack will need to get back to where he once belonged and prove that all you need is love. 
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Spider-Man: Far From Home
LAST UPDATED: 05/06/2019

Spider-Man: Far From Home - One Sheet
Synopsis:
Following the events of Avengers: Endgame, Spider-Man must step up to take on new threats in a world that has changed forever.
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Crawl
LAST UPDATED: 05/20/2019

Crawl - One Sheet
Tag Line:
They Were Here First
Synopsis:
When a massive hurricane hits her Florida hometown, Haley (Kaya Scodelario) ignores evacuation orders to search for her missing father (Barry Pepper). Finding him gravely injured in the crawl space of their family home, the two become trapped by quickly encroaching floodwaters. As time runs out to escape the strengthening storm, Haley and her father discover that the rising water level is the least of their fears. From director Alexandre Aja (The Hills Have Eyes) and producers Craig Flores (300), Sam Raimi (Don’t Breathe, Evil Dead) and Alexandre Aja, Crawl is a nail-biting horror-thriller in theatres July 12, 2019.
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Stuber
LAST UPDATED: 05/21/2019

Stuber - One Sheet
Synopsis:
When a mild-mannered Uber driver named Stu (Kumail Nanjiani) picks up a passenger (Dave Bautista) who turns out to be a cop hot on the trail of a brutal killer, he's thrust into a harrowing ordeal where he desperately tries to hold onto his wits, his life and his five-star rating. Directed by Michael Dowse, this action-comedy from 20th Century Fox also stars Iko Uwais, Natalie Morales, Betty Gilpin, Jimmy Tatro, Mira Sorvino and Karen Gillan.
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The Art of Self Defense
LAST UPDATED: 05/22/2019

Synopsis:
The Art of Self Defense (dir Riley Stearns) is a dark comedy set in the world of karate. The film centers on Casey (Jesse Eisenberg), who is attacked at random on the street and enlists in a local dojo led by a charismatic and mysterious Sensei (Alessandro Nivola), in an effort to learn how to defend himself. What he uncovers is a sinister world of fraternity, violence and hypermasculinity and a woman (Imogen Poots) fighting for her place in it. Casey undertakes a journey, both frightening and darkly funny, that will place him squarely in the sights of his enigmatic new mentor.
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The Lion King
LAST UPDATED: 04/22/2019

The Lion King - One Sheet
Synopsis:
From Disney Live Action, director Jon Favreau’s all-new The Lion King journeys to the African savanna where a future king must overcome betrayal and tragedy to assume his rightful place on Pride Rock.
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Once Upon a Time in Hollywood
LAST UPDATED: 05/23/2019

One Sheet
Tag Line:
In This Town, It Can All Change...Like That.
Synopsis:
Quentin Tarantino’s Once Upon a Time... in Hollywood visits 1969 Los Angeles, where everything is changing, as TV star Rick Dalton (Leonardo DiCaprio) and his longtime stunt double Cliff Booth (Brad Pitt) make their way around an industry they hardly recognize anymore.   The ninth film from the writer-director features a large ensemble cast and multiple storylines in a tribute to the final moments of Hollywood’s golden age.  
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Fast & Furious Presents: Hobbs and Shaw
LAST UPDATED: 05/06/2019

Hobbs & Shaw - Vertical One Sheet
Synopsis:
After eight films that have amassed almost $5 billion worldwide, the Fast & Furious franchise now features its first stand-alone vehicle as Dwayne Johnson and Jason Statham reprise their roles as Luke Hobbs and Deckard Shaw in Fast & Furious Presents: Hobbs & Shaw.
Ever since hulking lawman Hobbs (Johnson), a loyal agent of America's Diplomatic Security Service, and lawless outcast Shaw (Statham), a former British military elite operative, first faced off in 2015’s Furious 7, the duo have swapped smack talk and body blows as they’ve tried to take each other down.
But when cyber-genetically enhanced anarchist Brixton (Idris Elba) gains control of an insidious bio-threat that could alter humanity forever — and bests a brilliant and fearless  rogue MI6 agent (The Crown’s Vanessa Kirby), who just happens to be Shaw’s sister — these two sworn enemies will have to partner up to bring down the only guy who might be badder than themselves. 
Hobbs & Shaw blasts open a new door in the Fast universe as it hurtles action across the globe, from Los Angeles to London and from the toxic wasteland of Chernobyl to the lush beauty of Samoa.   
Directed by David Leitch (Deadpool 2) from a script by longtime Fast & Furious narrative architect Chris Morgan, the film is produced by Morgan, Johnson, Statham and Hiram Garcia. The executive producers are Kelly McCormick, Dany Garcia, Steven Chasman, Ethan Smith and Ainsley Davies. 
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Brian Banks
LAST UPDATED: 05/13/2019

Brian Banks - One Sheet
Synopsis:
An inspirational drama of Banks (Aldis Hodge), an All-American high school football star committed to USC finds his life upended in 2002 when he is falsely accused of sexual assault. Despite the lack of evidence, Banks is railroaded through the justice system and sentenced to a decade of prison and probation. Ultimately, with the help of Justin Brooks (Kinnear) and the California Innocence Project, Banks' conviction is overturned in 2012 and his is finally free to pursue his dreams of playing in the NFL.
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Dora and The Lost City of Gold
LAST UPDATED: 05/08/2019

Dora and The Lost City of Gold - One Sheet
Tag Line:
Explorer Is Her Middle Name
Synopsis:
Having spent most of her life exploring the jungle with her parents, nothing could prepare Dora (Isabela Moner) for her most dangerous adventure ever – High School. Always the explorer, Dora quickly finds herself leading Boots (her best friend, a monkey), Diego (Jeffrey Wahlberg), a mysterious jungle inhabitant (Eugenio Derbez), and a rag tag group of teens on a live-action adventure to save her parents (Eva Longoria, Michael Peña) and solve the impossible mystery behind a lost city of gold.
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Scary Stories to Tell in the Dark
LAST UPDATED: 05/13/2019

Scary Stories - One Sheet
Synopsis:
It’s l968 in America. Change is blowing in the wind...but seemingly far removed from the unrest in the cities is the small town of Mill Valley where for generations, the shadow of the Bellows family has loomed large. It is in their mansion on the edge of town that Sarah, a young girl with horrible secrets, turned her tortured life into a series of scary stories, written in a book that has transcended time—stories that have a way of becoming all too real for a group of teenagers who discover Sarah’s terrifying tome.
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The Art of Racing in the Rain
LAST UPDATED: 05/20/2019

The Art of Racing in the Rain - One Sheet
Tag Line:
From The Studio That Brought You "Marley & Me"
Synopsis:
Based on the best-selling novel by Garth Stein, The Art Of Racing In The Rain is a heartfelt tale narrated by a witty and philosophical dog named Enzo (voiced by Kevin Costner). Through his bond with his owner, Denny Swift (Milo Ventimiglia), an aspiring Formula One race car driver, Enzo has gained tremendous insight into the human condition and understands that the techniques needed on the racetrack can also be used to successfully navigate the journey of life. The film follows Denny and the loves of his life - his wife, Eve (Amanda Seyfried), their young daughter Zoe (Ryan Kiera Armstrong), and ultimately, his true best friend, Enzo.
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Blinded By The Light
LAST UPDATED: 05/22/2019

Synopsis:
In 1987 during the austere days of Thatcher's Britain, a teenager learns to live life, understand his family and find his own voice through the music of Bruce Springsteen. (temp)
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The Angry Birds Movie 2
LAST UPDATED: 05/22/2019

The Angry Birds Movie 2 - One Sheet
Tag Line:
Frenemies
Synopsis:
A hilarious all-star cast of new and returning talent are brought together as the flightless birds and scheming green pigs take their beef to the next level.
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Good Boys
LAST UPDATED: 05/20/2019

Good Boys - One Sheet
Synopsis:
Just how bad can one day get? The creative minds behind Superbad, Pineapple Express and Sausage Party take on sixth grade hard in the outrageous comedy, Good Boys.
After being invited to his first kissing party, 12-year-old Max (Room’s Jacob Tremblay) is panicking because he doesn’t know how to kiss. Eager for some pointers, Max and his best friends Thor (Brady Noon, HBO’s Boardwalk Empire) and Lucas (Keith L. Williams, Fox’s The Last Man On Earth) decide to use Max’s dad’s drone – which Max is forbidden to touch – to spy (they think) on a teenage couple making out next door.
But when things go ridiculously wrong, the drone is destroyed. Desperate to replace it before Max’s dad (Will Forte, The Last Man on Earth) gets home, the boys skip school and set off on an odyssey of epically bad decisions involving some accidentally stolen drugs, frat-house paintball, and running from both the cops and terrifying teenage girls (Life of the Party’s Molly Gordon and Ocean’s Eight’s Midori Francis).
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The Informer
LAST UPDATED: 05/08/2019

The Informer - One Sheet
Synopsis:
Reformed criminal and former special ops soldier Pete Koslow (Kinnaman), in order to free himself from jail and return to his wife (de Armas) and daughter, has been working undercover for crooked FBI handlers (Pike, Common and Owen) to infiltrate the Polish mobas drug trade in New York. In a final step towards freedom, Koslow must return to the one place heas fought so hard to leave, Bale Hill Prison, where his mission becomes a race against time when a drug deal goes wrong and threatens to identify him as a mole.
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Where'd You Go, Bernadette
LAST UPDATED: 05/20/2019

Where'd You Go, Bernadette - One Sheet 2
Tag Line:
Her Mystery. Their Journey.
Synopsis:
Bernadette Fox has vanished.
When her daughter Bee claims a family trip to Antarctica as a reward for perfect grades, Bernadette, a fiercely intelligent shut-in, throws herself into preparations for the trip. But worn down by years of trying to live the Seattle life she never wanted, Ms. Fox is on the brink of a meltdown. And after a school fundraiser goes disastrously awry at her hands, she disappears, leaving her family to pick up the pieces.
Which is exactly what Bee does, weaving together an elaborate web of emails, invoices, and school memos that reveals a secret past Bernadette has been hiding for decades. Where’d You Go Bernadette is an ingenious and unabashedly entertaining novel about a family coming to terms with who they are, and the power of a daughter’s love for her mother.
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Angel Has Fallen
LAST UPDATED: 05/20/2019

Angel Has Fallen - Teaser One Sheet
Synopsis:
Secret Service Agent Mike Banning is framed for the attempted assassination of the President and must evade his own agency and the FBI as he tries to uncover the real threat.
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Playmobil: The Movie
LAST UPDATED: 04/24/2019

Synopsis:

When her younger brother Charlie (Gabriel Bateman) unexpectedly disappears into the magical, animated universe of PLAYMOBIL®, unprepared Marla (Anya Taylor-Joy) must go on a quest of a lifetime to bring him home. As she sets off on a fantastic journey across stunning new worlds, Marla teams up with some unlikely and heroic new friends - the smooth-talking food truck driver Del (Jim Gaffigan), the dashing and charismatic secret agent Rex Dasher (Daniel Radcliffe), a wholehearted misfit robot, an extravagant fairy-godmother (Meghan Trainor) and many more. Through their vibrant adventure, Marla and Charlie realize that no matter how life plays out, you can achieve anything when you believe in yourself! 

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It: Chapter Two
LAST UPDATED: 05/09/2019

It: Chapter 2 - One Sheet
Tag Line:
Witness The End Of It.
Synopsis:
Because every 27 years evil revisits the town of Derry, Maine, IT: Chapter Two brings the characters—who’ve long since gone their separate ways—back together as adults, nearly three decades after the events of the first film.  Bill Skarsgård returns in the seminal role of Pennywise.  James McAvoy (Split, upcoming Glass) stars as Bill, Oscar nominee Jessica Chastain (Zero Dark Thirty, Mama) as Beverly, Bill Hader (HBO’s Barry, The Skeleton Twins) as Richie, Isaiah Mustafa (TV’s Shadowhunters: The Mortal Instruments) as Mike, Jay Ryan (TV’s Mary Kills People) as Ben, James Ransone (HBO’s The Wire) as Eddie, and Andy Bean (Allegiant, Starz’ Power) as Stanley.
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What Direction is Exhibition Headed?

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If we address this question in terms of the laws of economics, as well as comparisons to other businesses who have faced similar challenges, the answer comes in focus.

In the early days, the supply of “movies” was limited because theatres were the only venue in which to view them.  As their entertainment value improved, so did the demand.  High demand and low supply equals success in any business.

Fast forward to today and, while movies are better than ever, the supply and accessibility to them has gone through the roof.  Movie theft on the Internet, pay per view, Netflix, DVDs, Red Box, cable pay tv channels, and free tv offer non-stop movie viewing options by the thousands.  Other competitive entertainment choices such as sporting events and gaming are also growing.  This abundance of supply has also brought the cost of seeing movies way down, everywhere that is except at the movie theatre!

Convenience is another factor impacting the viewing of movies.  The public can now watch them whenever they want, in the convenience of their own homes.  They can stop and start them as the wish, and the viewing quality is excellent, and constantly getting better.

Theatres, who once provided movie entertainment for the masses, are gradually being relegated to offering a premium experience to a shrinking audience.  While we tout premium sound, BIG picture, enjoying a film with an audience, getting out of the home, climate control, restaurant quality food options, and luxury seating, we still lose the price battle when non-affluent patrons ask:  “Why should I pay $50 to take my wife or girlfriend out (or a $100 to take my family out) when we can enjoy the same movie (plus Coca-Cola and popcorn) all for less than $10?  It simply makes no “economic” sense!

Exhibition can rightly claim that, when taking into account inflation, the cost of a movie ticket is no higher than it was 10, 20, or even 50 years ago.  (We can’t however, make that claim when it comes to our concession pricing!)  The problem here is not that our pricing is high, but that our competition’s pricing is so low!

As a comparison, Amazon is putting many big box stores out of business.  They are doing this via just two advantages - price and convenience!  These are the same two competitive factors that exhibition is facing.

There are other warnings.  The public looks for entertainment on the weekends when the work week for most is over, so weekend business is still pretty good.  Weekday business, however, has been going downhill for years.  Empty auditoriums, almost unheard of 20 years ago, are becoming commonplace on many weekday nights at most theatres.  The other alarming factor is that, while some blockbusters continue to impress, smaller movies often die at the box office.  There is no urgency to see them because it is so easy for patrons to wait and catch them later at home. 

Based on all of the above, we have no choice but to conclude that our business is going to continue getting worse, rather than better.  That’s not to say that many theatres who provide an enticing venue and who are located in “upscale” markets won't continue to thrive.  Also, well-run theatres in good and growing markets are likely to continue to prosper.  There are, however, many “average” theatres fighting the losing battle of constantly having to invest in upgrades for a stagnant or declining number of patrons!

So, what is the answer?

Growing our audience through offering an enjoyable and fun experience at a competitive price is our ONLY option for increasing our market share.  “Price” is the key word in this solution.  We have two options:

1.  By adding to “normal” business through local price incentive promotions aimed at targeted groups.  As an example, if we engage a fast food restaurant to distribute thousands of discount coupons to their customers in a week that are good at our theatre, many of those recipients (who would not normally have attended) will take advantage of the savings and the suggestion to attend a movie at our theatre.  Thus we have our “normal” business, but we attract additional patrons via the marketing.  The only problem here is that most theatres have abandoned marketing under the assumption that it’s the studio’s job.  Weekly promotions designed to target specific groups and add to normal business require time, effort and expertise which is sadly lacking at most theatres.  There is also the question of studio per capitas to deal with.

2.  We can drop the price of admission for everyone!  If we charged just $5/admission, and that price was properly marketed, attendance would increase substantially!  If, by going from a $10 to a $5 admission, and assuming a 55% average film rental, and our concession per capita holding steady at $4.50 with a 70% profit margin, we would only need to increase attendance by 33% to have the same gross income.  If lowering from $10 to $7/admission, attendance would need to increase by less than 20% to achieve the same gross profit.  Most every other retail business has sales to boost business, so doesn't it also make sense for us?

Movie-going was once compared to a freight train.  When business is slow (and the train is hardly moving) it is hard to boost business and get the train moving quickly. Once it has picked up a full head of steam, however, and lots of patrons are in our theatre enjoying good movies, seeing trailers to upcoming product, and sharing the experience with friends, business tends to keep moving at a brisk pace.  Our job is to get that train moving, which is a real challenge when coming off a slow summer and heading into the fall!

Still, with great films, a good experience for our customers, and EFFECTIVE MARKETING there are options for making sure our future is a rosy one!

(Share your comments regarding this article by emailing dan@imeonline.com and we will feature them here!  Indicate if you’d prefer to be credited by name or remain anonymous.)

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Keynote Address

Lessons Learned
Lessons Learned
Watch out for candy girls
Watch out for candy girls
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Expect the unexpected
Expect the unexpected
Look in the mirror
Look in the mirror
North Central NATO Keynote Address: Sheraton Minneapolis West Hotel, May 16, 2017 by Dan Klusmann

Over half a century ago… in a place called Billings Montana... I went to pick up my high school friend from the theatre where he worked.
When I walked into that theatre something dawned on me… The girls there were REALLY cute!
Free movies and working with cute girls sounded so much better than my job at the grocery store, that I asked my friend if he could get me hired.
So started my show biz career as relief marquee changer working for a dollar an hour.

About a year later, after several promotions, I was the theatre’s manager, and several years after that.... I was engaged to one of those candy girls.

As I go through this speech tonight I will try and relate some of the lessons I’ve learned in those 50+ years in this business.
Who knows, for some of you younger managers out there, maybe my discoveries, will help you in YOUR theatre careers.

So, lesson #1: Watch out for candy girls! (I can say that because my wife did not accompany me on this trip.)
In fact I asked for her advice on this talk and all she said was “Well whatever you do, don’t try to sound smart.. or funny.. or charming... Just be yourself.” So here it goes...

Back in those early years it was easy for me to develop a passion for both marketing and showmanship, which go hand-in-hand.
You see, our theatre had just one screen.
Our competition was a large national chain, so they got most of the big films.
When we’d get a good movie, we couldn’t afford just to unlock the doors and see who showed up.
We went out and promoted the film with stunts, media attention, big out-of-theatre displays, and tie-ins with other businesses and organizations.
We were SHOWMEN, which meant that our marketing efforts had a positive impact on the number of people coming to our movies!

The fact that has not changed through the years is our Lesson #2.
Today’s theatre managers can have a significant impact on the business your theatres generate.
It, however requires marketing and showmanship.

Showmanship separates you, the theatre manager, from the managers of say McDonalds, J.C. Penney, or Ace Hardware.
Through the Independent Marketing Edge and then ShowTime we’ve awarded almost half a million dollars to theatre managers through the years to encourage and reward showmanship.
And yet showmanship is dying.
Maybe I’m “old school” and times are changing. I definitely felt “old school” as I cut out photos and taped them to poster board for this easil. Dummy, I thought, a modern marketer would have featured these lessons in a Power Point presentation with a computer and big screen behind me. Then, again, a real showman might have had ring girls in bathing suits holding the boards - anything to grab your attention!

Showmanship is noticed and it is appreciated!
I was reminded of this most recently at CinemaCon this year.
Despite all the movie stars on hand, it was Chris Aronson, president of 20th Century Fox, who impressed me the most as he made a grand entrance and performed as part of a dance group sporting neon lights on their clothing.
That’s Showmanship!
Or as Harry Houdini once said: “The secret of showmanship consists not of what you really do, but what the mystery-loving public thinks you do.”
And we ARE, after all, in a business of make believe!

Marketing is an attitude, not a department.
The only purpose of any business is to bring in a customer, and there are really only two ways to do it – through marketing or innovation!
If you think that marketing is someone else’s job then you are missing out on the pride and satisfaction of knowing that you can impact the business your theatre generates.
Others, however, will recognize this and someday they will likely be your boss!
I remember reading years ago where American Airlines calculated that if they had one more customer on each flight in a given year, the difference in revenue would have been about $114 million.
How much is just one more customer every showing worth to your theatre?

When I was still a young manager and also attending college, our theatre owners decided to lease a Billings drive in, so they brought in a YOUNG city manager from Butte Montana to supervise our two theatres.
He had just graduated from Western Montana College with a teaching degree.
We worked together for over 20 years and helped build TOI Theatres into a 6 state regional circuit.
Later he went on to head up NATO of California and Nevada, and build ShoWest into the largest theatre convention in the world, and then he helped build Cinemark into the most successful international theatre circuit in history.
Not bad for a kid from Butte Montana.
My friend, Tim Warner, just retired as Cinemark’s CEO.
I, and many others, learned a lot from him through the years, but this Lesson #3 about achieving success is one of the most important.


There is a LOT of incompetence in this world, and in our industry.
By constantly educating yourself, competing on all levels, having a positive attitude, truly caring about people, seeking out and emulating mentors, surrounding yourself with people smarter than you, being honest, and always having confidence in yourself and your abilities, you WILL succeed.
No one is better than you if you give it your all.
Look in the mirror. That’s the competition you CAN control, not the other guy.
Be better today than you were yesterday.

A few years after graduating from college and putting in a stint in the Army, I rejoined TOI and opened a twin theatre in Helena Montana.
There, I started a children’s matinee series and convinced the parent teacher organizations in all the grade schools to sell series tickets to the kids.
It took a little time and effort, but by the third year of the series we were selling out two afternoon showings a day, three days a week, in both 300 seat auditoriums.
The police department had to come and direct traffic because the theatre was so busy with parents dropping off over 3,000 children a week.
It was cool because sometimes I would be out in the public and a little kid would point me out to their parents and say “Look, there’s the movie man.”
So... Lesson #4: Don’t forget the kids.
They are our teen and adult patrons of tomorrow. Turn them into movie-lovers!

Building any specialty film series is a great way to increase business.
Whether it’s a children’s matinees, late shows for teens, afternoon showings for seniors, art films, or operas, you can increase business by establishing a film series, building it, and pleasing your customers.
Movie-going is a habit that can be nourished through these series, so don’t forget this lesson #5. Build upon your successes and make them bigger and better!
If you have a good Facebook page, or loyalty club, or relationships with businesses, organizations or media, build on them, strengthen them, and improve them each and every year! .... Don’t ever take them for granted.

In 1988, when we sold our company to Excellence Theatres, I was taking their executives around to our theatres in Bozeman Montana.
It was a cold, snowy Tuesday night and we arrived at one of our older single screen theatres.
A smile crossed my face when we arrived and found taped to the box office window a sign that said “Sorry, .....Sold Out!”

The film was part of an art show series I had started.
The next day, Larry Hanson, who was one of the executives with Excellence at the time, told me that he checked the grosses for the previous night and that our lowly Rialto Theatre in Bozeman Montana had the biggest gross of all Excellence Theatres in 17 states.
So, whether it was the children’s series in Helena or the art film series in Bozeman, success came not from starting from scratch each year, but rather, building on our successes and making them bigger and better each succeeding year.

At the time of the sale of TOI to Excellence I was Vice President and Director of Marketing.
I got the job as director of marketing because I won most of the manager contests our company ran.
My early training in showmanship helped me win the film promotion contests.
When it came to winning concession contests I discovered our Lesson #6. Other businesses WANT to work with us on promotions, so don’t be afraid to reach out to them.
The movie business is glamorous and appealing to them.

They also want access to our customers.
I won those concession contests by using the Value Added Concept.
We could get more patrons to purchase our popcorn/drink combos by offering them an additional $10 in discounts and/or free items from other businesses with their purchase.
Per caps went up, customers were thrilled that they actually got a great deal at our concession stand, our staff enjoyed having an effective sales pitch, and the participating businesses were pleased with the exposure and new customers they generated from the promotion.

Using the value-added concept is just one example of always exceeding customer expectations which is Lesson #7.

One night at our theatre, it dumped a foot and a half of snow in less than two hours.
There were maybe 20 cars in our parking lot so a half hour before the final show let out I grabbed a push broom and cleaned the snow off of all the car windows in the lot.
The next day I received a phone call from a patron thanking me, and later we received a nice thank you note from another customer.

Exceeding expectations pleased customers and made me feel good.
Even a simple “Thanks for coming” as customers left the theatre showed our appreciation and was noticed.
Success is a given when you constantly strive to exceed customer expectations, show appreciation and deliver a great movie-going experience.
Sales go up and down, but service stays forever, and people always remember how you made them feel!

Lesson 8 deals with giving back and obtaining some balance in our lives.
It’s clear that this 70 year old body up here has traveled a long way,.... and some of the roads weren’t paved, ... but inside it is that same young energetic kid wanting to work with pretty girls.

Despite my wife constantly telling me to grow up, the mind hasn’t gotten old.
The years will fly by, so make the most of them and during that journey, constantly be seeking ways to give back to your family, your employees, your industry, charities & your community.
Someday, you too will be old, and you will want to look back on your life with pride and feel good about how you gave back and helped others.
Or, as a philosopher once said, “What you are is God’s gift to you, what you become is your gift to God.”

You have a couple of great examples here at this convention.
Exhibitors across the nation are aware of how hard Jeff Logan has worked in NATO to benefit independent theatre owners.
Dale Haider has better things to do with his time than put on this convention, but he too appreciates the satisfaction of giving back.

Speaking of conventions, I used to chair the Rocky Mountain Theatre Convention and grew to understand how much work it was to put on a great event EVERY year.
Larry Hanson was instrumental in starting the Geneva Convention, so he and I hatched a plan to combine the two conventions and alternate locations each year, so each would only have to put on a convention every other year. We called it the Great States Convention.
I was to chair the second one out West, so I wanted to make it the best theatre convention ever, and definitely better than Geneva the previous year.
I spent an entire year planning out every minute of a 4-day convention and put together great panels, speakers, screenings, studio presentations, a sold out trade show, and one of the first demonstrations of a digital projector for our industry.

Day 1 started with a golf tournament.
Before leaving for the tournament that morning I turned on the TV, and was devastated by the site of the the World Trade Tours burning.
It was Sept. 11, 2001.
That was New York though, and I was in Montana surrounded by the beauty of Glacier National Park, so it shouldn’t impact me.
Well, when I returned from the golf course the hotel had 75 messages for me from speakers and other program participants whose flights had been grounded so they would be unable to attend.
My year of planning came crashing down with those towers 2000 miles away.
The digital projector arrived, but the technician who knew how to assemble it was stuck in California.
Many of the other events had to be changed as I literally had to wing it.

The convention, however, is one that none of us will ever forget.
Our final night banquet was held outdoors on a beautiful Montana night.
Attendees could fish for trout, shoot skeet, or just marvel at the elk that wandered around the rod and gun club that hosted us.
As bus loads of slightly inebriated attendees returned to the hotel that night they were singing patriotic songs like “God Bless America.”
That week we all gave something back to each other and appreciated how lucky we were.

So.... Lesson #9: Always be prepared for the unexpected.

In my years as a manager I dealt with drunks, robbery, being assaulted, the death of an employee, lost children, electrical outages, falls, equipment breakdowns, customer heart attacks, choking victims, violent storms, flooding, and more.
When unexpected events happen, and they will, you will be tested.
Be prepared for the unexpected, be calm, and make sure that you and your team know the right things to do.
With little warning you can be a hero or the fall guy.

Lesson #10 centers on building a great team.

Theatre managers have an opportunity and responsibility, in that many of our employees are young and impressionable and they will look to you for leadership.
As you lead, make sure you show your employees that they are appreciated.
Attitudes are contagious. Is yours worth catching?
When a team develops a culture of supporting each other, hard work, customer service, excellence, and learning, its members can translate both their victories and failures into input for continuous growth and improvement.
This will allow your team to achieve extraordinary results with increased frequency, thus becoming an extraordinary team.

And, in building that team, get good at delegating.
Yes, you can do just about everything better than your employees, but you will never be a great leader if you fail to delegate.
“Good" leaders inspire people to have confidence in them, but “GREAT" leaders inspire people to have confidence in themselves!
Steve Jobs said it best: “My model for business is The Beatles. They balanced each other, and the total was greater than the sum of the parts. That’s how I see business: Great things in business are never done by one person, they’re done by a TEAM of people.”

And don’t forget that building a great team starts in the hiring process. In addition to the normal questions about work history and the like, don’t forget to factor in a great smile, personality, and their desire to serve and please people. Success is not just what you accomplish in YOUR life, it is also about what you inspire others to do.

Increasing theatre attendance is our priority #1, so, how many of you know the very best way to increase theatre attendance?
The answer is Lesson #11. Hands down, Gift Cards are your most important marketing program:
NOTHING can increase your theatre attendance more than a great gift card program, and yet most theatre managers do a poor job at it.

During November and December each year we have an opportunity in that the public goes into a buying frenzy as they search for holiday gifts to give family, friends, co-workers, customers, and service providers.
This is the one time of year where the public is hyper receptive to our marketing message.
Therefore it is critical to deliver that message to as many people as possible and as many times as possible.
Gift card signs hanging in your theatre lobby don’t even begin to scratch the surface of the potential for sales.
Some of the people who will receive this gift of movies rarely or never attend your theatre now, so you end up developing NEW customers.

When a movie gift card is burning a hole in a recipient’s wallet or purse, they will go to MORE movies.
It also doesn’t hurt that the income is received in advance, or that some of it is 100% profit because gift cards are sometimes lost or forgotten about.
Or, that as your gift cards can also be redeemed at the concession stand, they increase concession sales.
Look for all sorts of ways to get the word out and then make them VERY easy and convenient to purchase via your Website, the theatre, by phone, by mail, and at locations in busy shopping areas.

Work at developing and preparing this year's Gift Card program throughout September and October so it’s ready to turn big numbers for you in November and December.

I’ve also suggested to NATO that a national campaign in November and December promoting movie gift cards would be the smartest investment our industry could make.

In our ShowTime magazine we have been featuring “Show People” interviews with industry leaders.
One of the questions we ask is about their concerns for the future of our industry.
Therefore, I’d like to take this opportunity to share a couple of my concerns with you in the hope that possibly you might contribute to finding solutions.

The studios, in effect, are helping push us away from serving the masses like we once did.
Amenities such as food, alcohol, luxury recliners, reserved seating, and 3D are all steadily increasing the cost of movie-going.
While all these things are great, and allow us to serve patrons better, the studios think it’s more efficient to make their product available to the masses in their homes at a fraction of the price we charge.
As home viewing technology gets better and more convenient, that huge growing price differential between seeing a movie at a theatre and seeing it at home will result in us continuing to lose customers.
We often tout the COMMUNAL experience of seeing a film with an audience, and yet I’d be embarrassed to tell you how many times this past year I’ve watched a movie in my local theatre with NO one else in the auditorium.
On those occasions I'm actually LONELY in a theatre, and THAT has me worried!

Movies are one of the only businesses in the world where pricing is rarely used to increase sales and where the price of a Cadillac, such as Star Wars, is the same as a Yugo or a film that went straight to video.
If the studios are going to keep shrinking windows between us and the opportunity to see their product for next to nothing, then they should remove the per caps and let us do more to use price incentives and specials to increase attendance!
Let me share just one example:

On a given Monday through Thursday you will have “X” number of people coming to your theatre and paying full price as a result of normal studio and theatre marketing.
If another local business on a weekend has a lot of people coming to their store, or going to their Website, or checking out their Facebook page, what would happen if THEY invited their customers to “Enjoy a MOVIE this week at YOUR theatres!”
What if they gave THEIR customers a special coupon or code giving them $5 off on adult admissions to any movies that coming Monday through Thursday night?
And what if they took full credit for this gift so it came from them, not us?

Several things will happen.
First off the business will generate great PR with their customers.
Of all the people they give this bonus to, only a small number of them might have come to your theatre on those weekday nights anyway.
But, as a result of their gift, your theatre will enjoy far more additional people coming to the movies as a result of the special discount.

Movie going is often an impulse decision.
When it is suggested, and accompanied with an appealing incentive, the public responds.
By running this promotion with various merchants week to week, and not using the same ones regularly, you would reach new people and add to your attendance.
The net result is satisfied customers, happy marketing partners, a bigger gross on slow weekday nights, and maybe movie lovers like me will actually be able to enjoy that COMMUNAL experience again, and won’t be lonely any more.
A win-win for all involved.

The second of my concerns is our industry’s inability to market some very enjoyable films.

Some of the best movies of the year in terms of audience enjoyment end up doing relatively little business at our theatres.
I’m thinking of films such as Queen of Katwe, The Founder, The Shack, and more recently Gifted.
What might you do to help good, little films gross more?

Consider building a rapport with movie lovers in your town, maybe through your loyalty program, and alert them via email when you have a “Manager’s Pick” as far as a totally enjoyable film that you HIGHLY recommend.
Include some positive reviews, and offer incentives such as “the popcorn is on us” or the value-added bonuses from other merchants that I mentioned earlier.
Maybe even include an offer of a full refund if the film is not totally enjoyable.
If done right, and built upon, you will have the power to please customers and generate more business on little films you are proud to show. (Customers appreciate a heads up on a great movie!)

And now I interrupt this speech for a commercial:
While the young people in my office have dragged me kicking and screaming into the digital age, I AM excited about our new digital ShowTime.
If you have not yet checked it out, you can enjoy it free by registering as a fan at Silver Screen Insider.com.
It is cool and enjoyable to look at, and it will keep you abreast of the marketing of films you will be playing.

Now, back to the lessons: “I” may think the new ShowTime is great, but if YOU don’t, it will fail, so here’s Lesson #12:
Always seek honest feedback from customers and you will become smarter and more successful!


Warning though: While I told you to seek honest feedback from customers, that advise does not always hold true with your spouse.
Mine is always telling me that I’m over the hill and that I should retire.
I can’t do that, however, because I’d miss this industry and all the great people I’ve worked with and met.
I agree with George Burns who said: “Retirement at sixty-five is ridiculous. When I was sixty-five I still had pimples.”

Seeking feedback points out another lesson #13 on the importance of being a good listener.
Really listening to customers, employees, other business people, and mentors will pay off in countless ways.
Learn to listen more and talk less.
There was once an experiment conducted where a wife of a businessman accompanied him to a party where she knew none of the guests, and they didn’t know her.
She was instructed simply to listen to what others said, show interest, ask questions, and nod in agreement, but NEVER contribute anything.
The next day, guests at the party were asked for their opinions of her. She was described by them as bright, impressive, interesting, charismatic, and even articulate.
So, if you want to be successful, be a good listener!

Years ago there was a company called National Screen Service.
They handled distribution of trailers, 1-sheets and promotional items for many of the studios.
Each year they sponsored the National Screen Service Marketing Conference where theatre marketing directors met with their counterparts at the studios to discuss the marketing and promotion of upcoming films.

One of the first conferences was in Dallas TX at the Loews Anatole Hotel.
I was wandering the hotel’s halls one evening and made a wrong turn and ended up in the trade show of another industry - FUNERAL HOMES!
As I looked down the aisles of caskets, hearses, and embalming fluid vendors, one final Lesson hit me.

MOVIES!
We are very LUCKY to be involved in such a great business.
Be THANKFUL for it..... ENJOY it..... and CELEBRATE it!

And speaking of celebrating… this speech is over, and I like to celebrate endings -
as they hopefully precede new beginnings... and optimism that the best is yet to come!

So, thanks for inviting me!...
and, OH!
One more thing...
PLEASE don’t don’t let my wife know what I said here tonight!
Thank you!
Lessons Learned
Watch out for candy girls
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