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The Lion King$135.0MSpider-Man: Far From Home$14.1MToy Story 4$10.0MCrawl$4.1MYesterday$3.5MStuber$2.8MAladdin$2.6MAnnabelle Comes Home$1.7MMidsommar$1.1MThe Secret Life of Pets 2$1.0MThe Lion King$135.0MSpider-Man: Far From Home$14.1MToy Story 4$10.0MCrawl$4.1MYesterday$3.5MStuber$2.8MAladdin$2.6MAnnabelle Comes Home$1.7MMidsommar$1.1MThe Secret Life of Pets 2$1.0MThe Lion King$135.0MSpider-Man: Far From Home$14.1MToy Story 4$10.0MCrawl$4.1MYesterday$3.5MStuber$2.8MAladdin$2.6MAnnabelle Comes Home$1.7MMidsommar$1.1MThe Secret Life of Pets 2$1.0MThe Lion King$135.0MSpider-Man: Far From Home$14.1MToy Story 4$10.0MCrawl$4.1MYesterday$3.5MStuber$2.8MAladdin$2.6MAnnabelle Comes Home$1.7MMidsommar$1.1MThe Secret Life of Pets 2$1.0M
The Lion King$135.0MSpider-Man: Far From Home$14.1MToy Story 4$10.0MCrawl$4.1MYesterday$3.5MStuber$2.8MAladdin$2.6MAnnabelle Comes Home$1.7MMidsommar$1.1MThe Secret Life of Pets 2$1.0MThe Lion King$135.0MSpider-Man: Far From Home$14.1MToy Story 4$10.0MCrawl$4.1MYesterday$3.5MStuber$2.8MAladdin$2.6MAnnabelle Comes Home$1.7MMidsommar$1.1MThe Secret Life of Pets 2$1.0MThe Lion King$135.0MSpider-Man: Far From Home$14.1MToy Story 4$10.0MCrawl$4.1MYesterday$3.5MStuber$2.8MAladdin$2.6MAnnabelle Comes Home$1.7MMidsommar$1.1MThe Secret Life of Pets 2$1.0MThe Lion King$135.0MSpider-Man: Far From Home$14.1MToy Story 4$10.0MCrawl$4.1MYesterday$3.5MStuber$2.8MAladdin$2.6MAnnabelle Comes Home$1.7MMidsommar$1.1MThe Secret Life of Pets 2$1.0M
Special Features & Articles
NEW CONTENT THIS WEEK
Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Showtime Cover
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Films
07/19/19
The Lion King
07/26/19
Once Upon a Time in Hollywood
08/02/19
Fast & Furious Presents: Hobbs & Shaw
Luce
08/09/19
Brian Banks
Dora and The Lost City of Gold
Scary Stories to Tell in the Dark
The Art of Racing in the Rain
The Kitchen
The Peanut Butter Falcon
08/14/19
The Angry Birds Movie 2
08/16/19
47 Meters Down: Uncaged
Blinded By The Light
Good Boys
Where'd You Go, Bernadette
08/21/19
Ready or Not
08/23/19
Angel Has Fallen
Overcomer
08/30/19
Don't Let Go
Playmobil: The Movie
09/06/19
It: Chapter Two
09/13/19
Hustlers
The Goldfinch
09/20/19
Ad Astra
Downton Abbey
Rambo: Last Blood
09/27/19
21 Bridges
Abominable
Judy
10/04/19
Joker
The Current War
10/11/19
Gemini Man
The Addams Family
10/18/19
Jojo Rabbit
Maleficent: Mistress of Evil
10/25/19
Black and Blue
11/01/19
Terminator: Dark Fate
11/08/19
Arctic Dogs
Doctor Sleep
Midway
07/19/19
The Lion King
07/26/19
Once Upon a Time in Hollywood
08/02/19
Fast & Furious Presents: Hobbs & Shaw
Luce
08/09/19
Brian Banks
Dora and The Lost City of Gold
Scary Stories to Tell in the Dark
The Art of Racing in the Rain
The Kitchen
The Peanut Butter Falcon
08/14/19
The Angry Birds Movie 2
08/16/19
47 Meters Down: Uncaged
Blinded By The Light
Good Boys
Where'd You Go, Bernadette
08/21/19
Ready or Not
08/23/19
Angel Has Fallen
Overcomer
08/30/19
Don't Let Go
Playmobil: The Movie
09/06/19
It: Chapter Two
09/13/19
Hustlers
The Goldfinch
09/20/19
Ad Astra
Downton Abbey
Rambo: Last Blood
09/27/19
21 Bridges
Abominable
Judy
10/04/19
Joker
The Current War
10/11/19
Gemini Man
The Addams Family
10/18/19
Jojo Rabbit
Maleficent: Mistress of Evil
10/25/19
Black and Blue
11/01/19
Terminator: Dark Fate
11/08/19
Arctic Dogs
Doctor Sleep
Midway
07/19/19
The Lion King
07/26/19
Once Upon a Time in Hollywood
08/02/19
Fast & Furious Presents: Hobbs & Shaw
Luce
08/09/19
Brian Banks
Dora and The Lost City of Gold
Scary Stories to Tell in the Dark
The Art of Racing in the Rain
The Kitchen
The Peanut Butter Falcon
08/14/19
The Angry Birds Movie 2
08/16/19
47 Meters Down: Uncaged
Blinded By The Light
Good Boys
Where'd You Go, Bernadette
08/21/19
Ready or Not
08/23/19
Angel Has Fallen
Overcomer
08/30/19
Don't Let Go
Playmobil: The Movie
09/06/19
It: Chapter Two
09/13/19
Hustlers
The Goldfinch
09/20/19
Ad Astra
Downton Abbey
Rambo: Last Blood
09/27/19
21 Bridges
Abominable
Judy
10/04/19
Joker
The Current War
10/11/19
Gemini Man
The Addams Family
10/18/19
Jojo Rabbit
Maleficent: Mistress of Evil
10/25/19
Black and Blue
11/01/19
Terminator: Dark Fate
11/08/19
Arctic Dogs
Doctor Sleep
Midway
07/19/19
The Lion King
07/26/19
Once Upon a Time in Hollywood
08/02/19
Fast & Furious Presents: Hobbs & Shaw
Luce
08/09/19
Brian Banks
Dora and The Lost City of Gold
Scary Stories to Tell in the Dark
The Art of Racing in the Rain
The Kitchen
The Peanut Butter Falcon
08/14/19
The Angry Birds Movie 2
08/16/19
47 Meters Down: Uncaged
Blinded By The Light
Good Boys
Where'd You Go, Bernadette
08/21/19
Ready or Not
08/23/19
Angel Has Fallen
Overcomer
08/30/19
Don't Let Go
Playmobil: The Movie
09/06/19
It: Chapter Two
09/13/19
Hustlers
The Goldfinch
09/20/19
Ad Astra
Downton Abbey
Rambo: Last Blood
09/27/19
21 Bridges
Abominable
Judy
10/04/19
Joker
The Current War
10/11/19
Gemini Man
The Addams Family
10/18/19
Jojo Rabbit
Maleficent: Mistress of Evil
10/25/19
Black and Blue
11/01/19
Terminator: Dark Fate
11/08/19
Arctic Dogs
Doctor Sleep
Midway
Sponsors
10,000 Bonus
Arcangelo Entertainment
Box Office Champs
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Golden Link
Jack Roe
Louana
Mobilario
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Promotion in Motion
Quest
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Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
ShowEast
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St Jude
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Will Rogers
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Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
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Pot O Gold
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Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
ShowEast
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
Arcangelo Entertainment
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
ShowEast
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
Arcangelo Entertainment
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
ShowEast
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers

Showtime

The theatre industry’s official marketing
preview guide

SHOWTIME TABLE OF CONTENTS
WEEK OF July 21, 2019

Special Features & Articles
NEW CONTENT THIS WEEK
ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

ShowTime Welcome
What Direction is Exhibition Headed?

By Dan Klusmann

Keynote Address

By Dan Klusmann

Films
RELEASE DATESTUDIOALPHABETICALA - Z
07/19/19
The Lion King
07/26/19
Once Upon a Time in Hollywood
08/02/19
Fast & Furious Presents: Hobbs & Shaw
Luce
08/09/19
Brian Banks
Dora and The Lost City of Gold
Scary Stories to Tell in the Dark
The Art of Racing in the Rain
The Kitchen
The Peanut Butter Falcon
08/14/19
The Angry Birds Movie 2
08/16/19
47 Meters Down: Uncaged
Blinded By The Light
Good Boys
Where'd You Go, Bernadette
08/21/19
Ready or Not
08/23/19
Angel Has Fallen
Overcomer
08/30/19
Don't Let Go
Playmobil: The Movie
09/06/19
It: Chapter Two
09/13/19
Hustlers
The Goldfinch
09/20/19
Ad Astra
Downton Abbey
Rambo: Last Blood
09/27/19
21 Bridges
Abominable
Judy
10/04/19
Joker
The Current War
10/11/19
Gemini Man
The Addams Family
10/18/19
Jojo Rabbit
Maleficent: Mistress of Evil
10/25/19
Black and Blue
11/01/19
Terminator: Dark Fate
11/08/19
Arctic Dogs
Doctor Sleep
Midway
07/19/19
The Lion King
07/26/19
Once Upon a Time in Hollywood
08/02/19
Fast & Furious Presents: Hobbs & Shaw
Luce
08/09/19
Brian Banks
Dora and The Lost City of Gold
Scary Stories to Tell in the Dark
The Art of Racing in the Rain
The Kitchen
The Peanut Butter Falcon
08/14/19
The Angry Birds Movie 2
08/16/19
47 Meters Down: Uncaged
Blinded By The Light
Good Boys
Where'd You Go, Bernadette
08/21/19
Ready or Not
08/23/19
Angel Has Fallen
Overcomer
08/30/19
Don't Let Go
Playmobil: The Movie
09/06/19
It: Chapter Two
09/13/19
Hustlers
The Goldfinch
09/20/19
Ad Astra
Downton Abbey
Rambo: Last Blood
09/27/19
21 Bridges
Abominable
Judy
10/04/19
Joker
The Current War
10/11/19
Gemini Man
The Addams Family
10/18/19
Jojo Rabbit
Maleficent: Mistress of Evil
10/25/19
Black and Blue
11/01/19
Terminator: Dark Fate
11/08/19
Arctic Dogs
Doctor Sleep
Midway
101 Studios
The Current War
20th Century Fox
Ad Astra
The Art of Racing in the Rain
Bleecker Street
Brian Banks
Entertainment Studios Motion Pictures
47 Meters Down: Uncaged
Arctic Dogs
Focus Features
Downton Abbey
Fox Searchlight
Jojo Rabbit
Ready or Not
Lionsgate Films
Angel Has Fallen
Midway
Rambo: Last Blood
Scary Stories to Tell in the Dark
Neon Rated
Luce
OTL Releasing
Don't Let Go
Paramount Pictures
Dora and The Lost City of Gold
Gemini Man
Terminator: Dark Fate
Roadside Attractions
Judy
The Peanut Butter Falcon
STX Entertainment
21 Bridges
Hustlers
Playmobil: The Movie
Sony Pictures
Black and Blue
Once Upon a Time in Hollywood
Overcomer
The Angry Birds Movie 2
United Artists Releasing
The Addams Family
Where'd You Go, Bernadette
Universal Pictures
Abominable
Fast & Furious Presents: Hobbs & Shaw
Good Boys
Walt Disney Studios Motion Pictures
Maleficent: Mistress of Evil
The Lion King
Warner Bros.
Blinded By The Light
Doctor Sleep
It: Chapter Two
Joker
The Goldfinch
The Kitchen
101 Studios
The Current War
20th Century Fox
Ad Astra
The Art of Racing in the Rain
Bleecker Street
Brian Banks
Entertainment Studios Motion Pictures
47 Meters Down: Uncaged
Arctic Dogs
Focus Features
Downton Abbey
Fox Searchlight
Jojo Rabbit
Ready or Not
Lionsgate Films
Angel Has Fallen
Midway
Rambo: Last Blood
Scary Stories to Tell in the Dark
Neon Rated
Luce
OTL Releasing
Don't Let Go
Paramount Pictures
Dora and The Lost City of Gold
Gemini Man
Terminator: Dark Fate
Roadside Attractions
Judy
The Peanut Butter Falcon
STX Entertainment
21 Bridges
Hustlers
Playmobil: The Movie
Sony Pictures
Black and Blue
Once Upon a Time in Hollywood
Overcomer
The Angry Birds Movie 2
United Artists Releasing
The Addams Family
Where'd You Go, Bernadette
Universal Pictures
Abominable
Fast & Furious Presents: Hobbs & Shaw
Good Boys
Walt Disney Studios Motion Pictures
Maleficent: Mistress of Evil
The Lion King
Warner Bros.
Blinded By The Light
Doctor Sleep
It: Chapter Two
Joker
The Goldfinch
The Kitchen
2
21 Bridges
4
47 Meters Down: Uncaged
A
Abominable
Ad Astra
Angel Has Fallen
Arctic Dogs
B
Black and Blue
Blinded By The Light
Brian Banks
D
Doctor Sleep
Don't Let Go
Dora and The Lost City of Gold
Downton Abbey
F
Fast & Furious Presents: Hobbs & Shaw
G
Gemini Man
Good Boys
H
Hustlers
I
It: Chapter Two
J
Jojo Rabbit
Joker
Judy
L
Luce
M
Maleficent: Mistress of Evil
Midway
O
Once Upon a Time in Hollywood
Overcomer
P
Playmobil: The Movie
R
Rambo: Last Blood
Ready or Not
S
Scary Stories to Tell in the Dark
T
Terminator: Dark Fate
The Addams Family
The Angry Birds Movie 2
The Art of Racing in the Rain
The Current War
The Goldfinch
The Kitchen
The Lion King
The Peanut Butter Falcon
W
Where'd You Go, Bernadette
2
21 Bridges
4
47 Meters Down: Uncaged
A
Abominable
Ad Astra
Angel Has Fallen
Arctic Dogs
B
Black and Blue
Blinded By The Light
Brian Banks
D
Doctor Sleep
Don't Let Go
Dora and The Lost City of Gold
Downton Abbey
F
Fast & Furious Presents: Hobbs & Shaw
G
Gemini Man
Good Boys
H
Hustlers
I
It: Chapter Two
J
Jojo Rabbit
Joker
Judy
L
Luce
M
Maleficent: Mistress of Evil
Midway
O
Once Upon a Time in Hollywood
Overcomer
P
Playmobil: The Movie
R
Rambo: Last Blood
Ready or Not
S
Scary Stories to Tell in the Dark
T
Terminator: Dark Fate
The Addams Family
The Angry Birds Movie 2
The Art of Racing in the Rain
The Current War
The Goldfinch
The Kitchen
The Lion King
The Peanut Butter Falcon
W
Where'd You Go, Bernadette
Sponsors
10,000 Bonus
Arcangelo Entertainment
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
ShowEast
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
10,000 Bonus
Arcangelo Entertainment
Box Office Champs
Card Right Group
Cinema Scene Marketing
Golden Link
Jack Roe
Louana
Mobilario
Odells
Omniterm
Pot O Gold
Proctor Company
Promotion in Motion
Quest
Ready Theatre Systems
Retreiver
Reynolds & Reynolds
Sensible Cinema Solutions
ShowEast
Sonic
St Jude
Telescopic
Ushio
White Castle
Will Rogers
How to Use ShowTime (PDF)

The Lion King
LAST UPDATED: 07/21/2019

The Lion King - One Sheet
Tag Line:
The King Has Returned
Synopsis:
Disney’s The Lion King, directed by Jon Favreau, journeys to the African savanna where a future king is born.Simba idolizes his father, King Mufasa, and takes to heart his own royal destiny. But not everyone in the kingdomcelebrates the new cub’s arrival. Scar, Mufasa’s brother—and former heir to the throne—has plans of his own. Thebattle for Pride Rock is ravaged with betrayal, tragedy, and drama, ultimately resulting in Simba’s exile. With helpfrom a curious pair of newfound friends, Simba will have to figure out how to grow up and take back what isrightfully his. The all-star cast includes Donald Glover as Simba, Beyoncé Knowles-Carter as Nala, James EarlJones as Mufasa, Chiwetel Ejiofor as Scar, Seth Rogen as Pumbaa and Billy Eichner as Timon. Utilizing pioneeringfilmmaking techniques to bring treasured characters to life in a whole new way, Disney’s “The Lion King” roars intotheaters on July 19, 2019. 
Reviews:
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Once Upon a Time in Hollywood
LAST UPDATED: 07/19/2019

Once Upon a Time in Hollywood - One Sheet
Tag Line:
In This Town, It Can All Change... Like That.
Synopsis:
Quentin Tarantino’s Once Upon a Time... in Hollywood visits 1969 Los Angeles, where everything is changing, as TV star Rick Dalton (Leonardo DiCaprio) and his longtime stunt double Cliff Booth (Brad Pitt) make their way around an industry they hardly recognize anymore.   The ninth film from the writer-director features a large ensemble cast and multiple storylines in a tribute to the final moments of Hollywood’s golden age.  
Marketing & Promotion:
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Fast & Furious Presents: Hobbs & Shaw
LAST UPDATED: 07/08/2019

Hobbs & Shaw - One Sheet
Synopsis:
After eight films that have amassed almost $5 billion worldwide, the Fast & Furious franchise now features its first stand-alone vehicle as Dwayne Johnson and Jason Statham reprise their roles as Luke Hobbs and Deckard Shaw in Fast & Furious Presents: Hobbs & Shaw.
Ever since hulking lawman Hobbs (Johnson), a loyal agent of America's Diplomatic Security Service, and lawless outcast Shaw (Statham), a former British military elite operative, first faced off in 2015’s Furious 7, the duo have swapped smack talk and body blows as they’ve tried to take each other down.
But when cyber-genetically enhanced anarchist Brixton (Idris Elba) gains control of an insidious bio-threat that could alter humanity forever — and bests a brilliant and fearless  rogue MI6 agent (The Crown’s Vanessa Kirby), who just happens to be Shaw’s sister — these two sworn enemies will have to partner up to bring down the only guy who might be badder than themselves. 
Hobbs & Shaw blasts open a new door in the Fast universe as it hurtles action across the globe, from Los Angeles to London and from the toxic wasteland of Chernobyl to the lush beauty of Samoa.   
Directed by David Leitch (Deadpool 2) from a script by longtime Fast & Furious narrative architect Chris Morgan, the film is produced by Morgan, Johnson, Statham and Hiram Garcia. The executive producers are Kelly McCormick, Dany Garcia, Steven Chasman, Ethan Smith and Ainsley Davies. 
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Luce
LAST UPDATED: 07/17/2019

Luce - One Sheet
Tag Line:
The Truth Has Many Faces
Synopsis:
An all-star high school athlete and accomplished debater, Luce (Kelvin Harrison Jr.) is a poster boy for the new American Dream. As are his parents (Naomi Watts and Tim Roth), who adopted him from a war-torn country a decade earlier. When Luce’s teacher (Octavia Spencer) makes a shocking discovery in his locker, Luce’s stellar reputation is called into question. But is he really at fault, or is Ms. Wilson preying on dangerous stereotypes? 
Stacked with amazing performances and adapted from JC Lee’s acclaimed play, director Julius Onah has created an intense, multi-layered and deeply entertaining look at identity in today’s America.
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Brian Banks
LAST UPDATED: 07/19/2019

Brian Banks - One Sheet
Tag Line:
A Broken System. A Man Who Wouldn't Break.
Synopsis:
An inspirational drama of Banks (Aldis Hodge), an All-American high school football star committed to USC finds his life upended in 2002 when he is falsely accused of sexual assault. Despite the lack of evidence, Banks is railroaded through the justice system and sentenced to a decade of prison and probation. Ultimately, with the help of Justin Brooks (Kinnear) and the California Innocence Project, Banks' conviction is overturned in 2012 and his is finally free to pursue his dreams of playing in the NFL.
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Dora and The Lost City of Gold
LAST UPDATED: 07/17/2019

Dora and the Lost City of Gold - One Sheet 2
Tag Line:
Explorer Is Her Middle Name
Synopsis:
Having spent most of her life exploring the jungle with her parents, nothing could prepare Dora (Isabela Moner) for her most dangerous adventure ever – High School. Always the explorer, Dora quickly finds herself leading Boots (her best friend, a monkey), Diego (Jeffrey Wahlberg), a mysterious jungle inhabitant (Eugenio Derbez), and a rag tag group of teens on a live-action adventure to save her parents (Eva Longoria, Michael Peña) and solve the impossible mystery behind a lost city of gold.
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Scary Stories to Tell in the Dark
LAST UPDATED: 07/16/2019

Scary Stories - 'Harold ' One Sheet
Tag Line:
Based On The Iconic Book Series
Synopsis:
It’s l968 in America. Change is blowing in the wind...but seemingly far removed from the unrest in the cities is the small town of Mill Valley where for generations, the shadow of the Bellows family has loomed large. It is in their mansion on the edge of town that Sarah, a young girl with horrible secrets, turned her tortured life into a series of scary stories, written in a book that has transcended time—stories that have a way of becoming all too real for a group of teenagers who discover Sarah’s terrifying tome.
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The Art of Racing in the Rain
LAST UPDATED: 07/16/2019

The Art of Racing in the Rain - One Sheet
Tag Line:
From The Studio That Brought You "Marley & Me"
Synopsis:
Based on the best-selling novel by Garth Stein, The Art Of Racing In The Rain is a heartfelt tale narrated by a witty and philosophical dog named Enzo (voiced by Kevin Costner). Through his bond with his owner, Denny Swift (Milo Ventimiglia), an aspiring Formula One race car driver, Enzo has gained tremendous insight into the human condition and understands that the techniques needed on the racetrack can also be used to successfully navigate the journey of life. The film follows Denny and the loves of his life - his wife, Eve (Amanda Seyfried), their young daughter Zoe (Ryan Kiera Armstrong), and ultimately, his true best friend, Enzo.
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The Kitchen
LAST UPDATED: 07/16/2019

The Kitchen - One Sheet
Synopsis:
The Kitchen stars Oscar nominee Melissa McCarthy (Can You Ever Forgive Me? Bridesmaids), Tiffany Haddish (Girls Trip), and Elisabeth Moss (The Handmaid’s Tale) as three 1978 Hell’s Kitchen housewives whose mobster husbands are sent to prison by the FBI. Left with little but a sharp ax to grind, the ladies take the Irish mafia’s matters into their own hands—proving unexpectedly adept at everything from running the rackets to taking out the competition…literally.
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The Peanut Butter Falcon
LAST UPDATED: 07/17/2019

The Peanut Butter Falcon - One Sheet
Synopsis:
A modern Mark Twain style adventure story, The Peanut Butter Falcon tells the story of Zak (Zack Gottsagen), a young man with Down syndrome, who runs away from a residential nursing home to follow his dream of attending the professional wrestling school of his idol, The Salt Water Redneck (Thomas Haden Church).  A strange turn of events pairs him on the road with Tyler (Shia LaBeouf), a small time outlaw on the run, who becomes Zak’s unlikely coach and ally. Together they wind through deltas, elude capture, drink whisky, find God, catch fish, and convince Eleanor (Dakota Johnson), a kind nursing home employee charged with Zak’s return, to join them on their journey. 
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Blinded By The Light
LAST UPDATED: 07/17/2019

Blinded By The Light - One Sheet
Tag Line:
For Anyone Who Has Ever Wanted To Dream. You're Not Alone.
Synopsis:
Blinded by the Light is a joyful story of courage, love, hope, family and the unique ability of music to lift the human spirit. The film tells the story of Javed (Viveik Kalra), a British teen of Pakistani descent growing up in the town of Luton, England, in 1987. Amidst the racial and economic turmoil of the times, he writes poetry as a means to escape the intolerance of his hometown and the inflexibility of his traditional father (Kulvinder Ghir). But when a classmate (Aaron Phagura) introduces him to the music of Bruce Springsteen, Javed sees parallels to his working-class life in the powerful lyrics. As Javed discovers a cathartic outlet for his own pent-up dreams, he also begins to find the courage to express himself in his own unique voice.
Inspired by a true story, based on Sarfraz Manzoor’s acclaimed memoir Greetings from Bury Park: Race, Religion and Rock N’ Roll, Blinded by the Light was directed by Gurinder Chadha from a screenplay written by Manzoor, Chadha and Paul Mayeda Berges.
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The Angry Birds Movie 2
LAST UPDATED: 07/19/2019

The Angry Birds Movie 2 - One Sheet
Tag Line:
This Summer, Winter Is Coming
Synopsis:
The flightless angry birds and the scheming green piggies take their beef to the next level in The Angry Birds Movie 2!  When a new threat emerges that puts both Bird and Pig Island in danger, Red (Jason Sudeikis), Chuck (Josh Gad), Bomb (Danny McBride), and Mighty Eagle (Peter Dinklage) recruit Chuck’s sister Silver (Rachel Bloom) and team up with pigs Leonard (Bill Hader), his assistant Courtney (Awkwafina), and techpig Garry (Sterling K. Brown) to forge an unsteady truce and form an unlikely superteam to save their homes.
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47 Meters Down: Uncaged
LAST UPDATED: 07/17/2019

47 Meters Down: Uncaged - One Sheet
Tag Line:
Stay Alive
Synopsis:
The film follows the story of four teen girls diving in a ruined underwater city, who quickly find themselves in a watery hell as their fun outing turns into heart-stopping fear when they learn they are not alone in the submerged caves. As they swim deeper into the claustrophobic labyrinth of caves they enter the territory of the deadliest shark species in the ocean.
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Good Boys
LAST UPDATED: 07/17/2019

Good Boys - One Sheet
Synopsis:
Just how bad can one day get? The creative minds behind Superbad, Pineapple Express and Sausage Party take on sixth grade hard in the outrageous comedy, Good Boys.
After being invited to his first kissing party, 12-year-old Max (Room’s Jacob Tremblay) is panicking because he doesn’t know how to kiss. Eager for some pointers, Max and his best friends Thor (Brady Noon, HBO’s Boardwalk Empire) and Lucas (Keith L. Williams, Fox’s The Last Man On Earth) decide to use Max’s dad’s drone – which Max is forbidden to touch – to spy (they think) on a teenage couple making out next door.
But when things go ridiculously wrong, the drone is destroyed. Desperate to replace it before Max’s dad (Will Forte, The Last Man on Earth) gets home, the boys skip school and set off on an odyssey of epically bad decisions involving some accidentally stolen drugs, frat-house paintball, and running from both the cops and terrifying teenage girls (Life of the Party’s Molly Gordon and Ocean’s Eight’s Midori Francis).
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Where'd You Go, Bernadette
LAST UPDATED: 07/17/2019

Where'd You Go, Bernadette - One Sheet 2
Tag Line:
Her Mystery. Their Journey. Our Adventure.
Synopsis:
Bernadette Fox has vanished.
When her daughter Bee claims a family trip to Antarctica as a reward for perfect grades, Bernadette, a fiercely intelligent shut-in, throws herself into preparations for the trip. But worn down by years of trying to live the Seattle life she never wanted, Ms. Fox is on the brink of a meltdown. And after a school fundraiser goes disastrously awry at her hands, she disappears, leaving her family to pick up the pieces.
Which is exactly what Bee does, weaving together an elaborate web of emails, invoices, and school memos that reveals a secret past Bernadette has been hiding for decades. Where’d You Go Bernadette is an ingenious and unabashedly entertaining novel about a family coming to terms with who they are, and the power of a daughter’s love for her mother.
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Ready or Not
LAST UPDATED: 07/17/2019

Ready or Not - One Sheet
Tag Line:
The Game Begins
Synopsis:
Ready or Not follows a young bride (Samara Weaving) as she joins her new husband's (Mark O'Brien) rich, eccentric family (Adam Brody, Henry Czerny, Andie MacDowell) in a time-honored tradition that turns into a lethal game with everyone fighting for their survival.
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Angel Has Fallen
LAST UPDATED: 07/17/2019

Angel Has Fallen - Teaser One Sheet
Tag Line:
Loyalty Has Fallen Under Fire
Synopsis:
When there is an assassination attempt on U.S. President Allan Trumbull (Morgan Freeman), his trusted confidant, Secret Service Agent Mike Banning (Gerard Butler), is wrongfully accused and taken into custody. After escaping from capture, he becomes a man on the run and must evade his own agency and outsmart the FBI in order to find the real threat to the President. Desperate to uncover the truth, Banning turns to unlikely allies to help clear his name, keep his family from harm and save the country from imminent danger.
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Overcomer
LAST UPDATED: 07/18/2019

Overcomer - One Sheet
Tag Line:
What Do You Allow To Define You?
Synopsis:
Life changes overnight for coach John Harrison when his high school basketball team’s state championship dreams are crushed under the weight of unexpected news. When the largest manufacturing plant in town suddenly shuts down and hundreds of families begin moving away, John must come to grips with the challenges facing his family and his team. Urged by the school’s principal to fill-in and coach a sport he doesn’t know or like, John is frustrated and questioning his worth… until he crosses paths with a student struggling with her own journey.
Filled with a powerful mix of faith, a twist of humor, and a ton of heart, the Kendrick Brothers return to theaters with Overcomer, their newest feature following Facing The Giants, Fireproof, Courageous, and the #1 box-office hit War Room. The inspiring family film stars Alex Kendrick, Priscilla Shirer, Shari Rigby, Cameron Arnett, and introduces Aryn Wright-Thompson.
Opening nationwide on August 23, Overcomer dares to leave you filled with hope, inspired to dream, and asks the question: what do you allow to define you?
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Don't Let Go
LAST UPDATED: 07/17/2019

Synopsis:
In Don't Let Go, detective Jack Radcliff (David Oyelowo) gets a shocking phone call from his recently murdered niece Ashley (Storm Reid). Working together across time, they race to solve her murder before it can happen. A classic thriller with a supernatural twist, Don't Let Go is the newest release from Blumhouse, the innovative filmmakers behind Get Out, Split and Ma.
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Playmobil: The Movie
LAST UPDATED: 07/17/2019

Tag Line:
Everyone Has A Role To Play
Synopsis:

When her younger brother Charlie (Gabriel Bateman) unexpectedly disappears into the magical, animated universe of PLAYMOBIL®, unprepared Marla (Anya Taylor-Joy) must go on a quest of a lifetime to bring him home. As she sets off on a fantastic journey across stunning new worlds, Marla teams up with some unlikely and heroic new friends - the smooth-talking food truck driver Del (Jim Gaffigan), the dashing and charismatic secret agent Rex Dasher (Daniel Radcliffe), a wholehearted misfit robot, an extravagant fairy-godmother (Meghan Trainor) and many more. Through their vibrant adventure, Marla and Charlie realize that no matter how life plays out, you can achieve anything when you believe in yourself! 

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It: Chapter Two
LAST UPDATED: 07/18/2019

It: Chapter 2 - One Sheet
Tag Line:
Witness The End Of It.
Synopsis:
Because every 27 years evil revisits the town of Derry, Maine, IT: Chapter Two brings the characters—who’ve long since gone their separate ways—back together as adults, nearly three decades after the events of the first film.  Bill Skarsgård returns in the seminal role of Pennywise.  James McAvoy (Split, upcoming Glass) stars as Bill, Oscar nominee Jessica Chastain (Zero Dark Thirty, Mama) as Beverly, Bill Hader (HBO’s Barry, The Skeleton Twins) as Richie, Isaiah Mustafa (TV’s Shadowhunters: The Mortal Instruments) as Mike, Jay Ryan (TV’s Mary Kills People) as Ben, James Ransone (HBO’s The Wire) as Eddie, and Andy Bean (Allegiant, Starz’ Power) as Stanley.
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Hustlers
LAST UPDATED: 07/17/2019

Synopsis:
Hustlers follows a crew of savvy former strip club employees who band together to turn the tables on their Wall Street clients. The film was inspired by the article published by New York Magazine entitled The Hustlers at Scores written by Jessica Pressler.
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The Goldfinch
LAST UPDATED: 06/17/2019

The Goldfinch - One Sheet
Synopsis:
From Warner Bros. Pictures and Amazon Studios, “The Goldfinch” is the film adaptation of Donna Tartt’s globally acclaimed best-selling novel, which won the 2014 Pulitzer Prize for Fiction and the Andrew Carnegie Medal for Excellence in Fiction. 
Theodore “Theo” Decker was 13 years old when his mother was killed in a bombing at the Metropolitan Museum of Art. The tragedy changes the course of his life, sending him on a stirring odyssey of grief and guilt, reinvention and redemption, and even love. Through it all, he holds on to one tangible piece of hope from that terrible day...a painting of a tiny bird chained to its perch. The Goldfinch. 
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Ad Astra
LAST UPDATED: 07/18/2019

Ad Astra - One Sheet 1
Tag Line:
The Answers We Seek Are Just Outside Our Reach
Synopsis:
Astronaut Roy McBride (Brad Pitt) travels to the outer edges of the solar system to find his missing father and unravel a mystery that threatens the survival of our planet. His journey will uncover secrets that challenge the nature of human existence and our place in the cosmos.
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Downton Abbey
LAST UPDATED: 06/24/2019

Downton Abbey - One Sheet
Synopsis:
The television series Downton Abbey followed the lives of the Crawley family and the servants who worked for them at the turn of the 20th century in an Edwardian English country house. Over its 6 seasons, the series garnered 3 Golden Globe Awards, 15 Primetime Emmy Awards, 69 Emmy nominations in total, making Downton Abbey the most nominated non-US television show in the history of the Emmys - even earning a Special BAFTA award and a Guinness World Record for the highest critically rated TV show along the way.
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Rambo: Last Blood
LAST UPDATED: 06/24/2019

Rambo: Last Blood - One Sheet
Tag Line:
Everyone Has One More Fight In Them
Synopsis:
Almost four decades after he drew first blood, Sylvester Stallone is back as one of the greatest action heroes of all time, John Rambo. Now, Rambo must confront his past and unearth his ruthless combat skills to exact revenge in a final mission. A deadly journey of vengeance, Rambo: Last Blood marks the last chapter of the legendary series. 
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21 Bridges
LAST UPDATED: 07/19/2019

21 Bridges - One Sheet
Synopsis:
Chadwick Boseman (Black Panther) stars in STX Films' 21 Bridges, an action thriller produced by Anthony Russo and Joe Russo (Avengers: Infinity War) and directed by Brian Kirk (Game of Thrones). Thrust into a citywide manhunt for a pair of cop killers, a disgraced NYPD detective (Boseman) uncovers a massive and unexpected conspiracy. As the night unfolds, lines become blurred on who he is pursuing, and who is in pursuit of him. When the search intensifies, extreme measures are taken to prevent the killers from escaping Manhattan as the authorities close all 21 bridges to prevent any entry or exit from the iconic island. Boseman and Logan Coles will also produce the film, with Mike Larocca serving as executive producer. The screenplay for 21 Bridges is written by Adam Mervis with revisions by Matt Carnahan.
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Abominable
LAST UPDATED: 07/01/2019

Abominable - One Sheet 3
Synopsis:

Everest takes audiences on a 3,000-mile journey from the exotic streets of Shanghai to the breathtaking Himalayan snowscapes. When a group of misfits encounter a young Yeti named Everest, they embark upon an epic quest to reunite the magical creature with his family at the highest point on Earth. Directed by Tim Johnson (Home, Over the Hedge) and co-directed by Todd Wilderman (Open Season 2), the animated comedy-adventure is written by William Davies (How to Train Your Dragon, Puss in Boots) and produced by Suzanne Buirgy (Home, Kung Fu Panda 2).

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Judy
LAST UPDATED: 07/08/2019

Judy - One Sheet
Synopsis:
Winter 1968 and showbiz legend Judy Garland arrives in swinging London to performAa 6-weekAsold-out run at The Talk of the Town. It is 30 years since she shot to global stardom in The Wizard of Oz, but if her voice has weakened, its dramatic intensity has only grown. As she prepares for the show, battles with management, charms musicians, and reminisces with friends and adoring fans, her wit and warmth shine through. Even her dreams of love seem undimmed as she embarks on a whirlwind romanceAwith Mickey Deans, her soon-to-be fifth husband. Featuring some of her best-known songs, the film celebrates the voice, the capacity for love, and the sheer pizzazz of 'the world's greatest entertainer.' Based on the stage play 'End of the Rainbow' by Peter Quilter.
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Joker
LAST UPDATED: 07/08/2019

Joker - One Sheet
Tag Line:
Put On A Happy Face.
Synopsis:
Joker centers around the iconic arch-nemesis and is an original, standalone story not seen before on the big screen. The exploration of Arthur Fleck (Joaquin Phoenix), a man disregarded by society, is not only a gritty character study but also a broader cautionary tale.
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The Current War
LAST UPDATED: 07/18/2019

The Current War - One Sheet
Synopsis:
Three brilliant visionaries set off in a charged battle for the future in THE CURRENT WAR, the epic story of the cutthroat competition that literally lit up the modern world. Benedict Cumberbatch is Thomas Edison, the celebrity inventor on the verge of bringing electricity to Manhattan with his radical new DC technology. On the eve of triumph, his plans are upended by charismatic businessman George Westinghouse (Michael Shannon), who believes he and his partner, the upstart genius Nikolai Tesla (Nicholas Hoult), have a superior idea for how to rapidly electrify America: with AC current. As Edison and Westinghouse grapple for who will power the nation, they spark one of the first and greatest corporate feuds in American history, establishing for future Titans of Industry the need to break all the rules. Directed by Alfonso Gomez-Rejon (Me and Earl and the Dying Girl) with Producer Timur Bekmambetov, Basil Iwanyk and Executive Producer Martin Scorsese, THE CURRENT WAR also stars Katherine Waterston, Tom Holland, Matthew Macfadyen and Tuppence Middleton.
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Gemini Man
LAST UPDATED: 07/15/2019

Gemini Man - One Sheet
Synopsis:
Gemini Man is an innovative action-thriller starring Will Smith as Henry Brogan, an elite assassin, who is suddenly targeted and pursued by a mysterious young operative that seemingly can predict his every move.  The film is directed by Academy Award®-winning filmmaker Ang Lee and produced by renown producers Jerry Bruckheimer, David Ellison, Dana Goldberg and Don Granger.  Also starring are Mary Elizabeth Winstead, Clive Owen and Benedict Wong. 
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The Addams Family
LAST UPDATED: 07/15/2019

The Addams Family - One Sheet
Tag Line:
Think Your Family Is Weird?
Synopsis:
Get ready to snap your fingers! The Addams Family is back on the big screen in the first animated comedy about the kookiest family on the block. Funny, outlandish, and completely iconic, the Addams Family redefines what it means to be a good neighbor.
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Jojo Rabbit
LAST UPDATED: 06/20/2019

Synopsis:
Writer-director Taika Waititi (Thor: Ragnarok, Hunt For The Wilderpeople), brings his signature style of humor and pathos to his latest film, Jojo Rabbit, a World War II satire that follows a lonely German boy (Roman Griffin Davis), whose world view is turned upside down when he discovers his single mother (Scarlett Johansson) is hiding a young girl (Thomasin McKenzie) in her attic. Aided only by his idiotic imaginary friend, Adolf Hitler (Taika Waititi), Jojo must confront his naive patriotism.
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Maleficent: Mistress of Evil
LAST UPDATED: 07/08/2019

Maleficent One Sheet
Synopsis:
Maleficent: Mistress of Evil is a fantasy adventure that picks up several years after Maleficent, in which audiences learned of the events that hardened the heart of Disney’s most notorious villain and drove her to curse a baby Princess Aurora. The film continues to explore the complex relationship between the horned fairy and the soon to be Queen as they form new alliances and face new adversaries in their struggle to protect the moors and the magical creatures that reside within. The film is directed by Joachim Rønning from a story by Linda Woolverton and a screenplay by Linda Woolverton and Micah Fitzerman-Blue & Noah Harpster, the film is produced by Joe Roth, Angelina Jolie and Duncan Henderson with Matt Smith, Jeff Kirschenbaum and Michael Vieira serving as executive producers.
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Black and Blue
LAST UPDATED: 06/24/2019

Tag Line:
Why Should You Have To Choose?
Synopsis:
Black And Blue is a fast-paced action thriller about a rookie cop (Naomie Harris) who inadvertently captures the murder of a young drug dealer on her body cam. After realizing that the murder was committed by corrupt cops, she teams up with the one person from her community who is willing to help her (Tyrese Gibson) as she tries to escape both the criminals out for revenge and the police who are desperate to destroy the incriminating footage.
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Terminator: Dark Fate
LAST UPDATED: 07/19/2019

Dark Fate - Teaser One Sheet
Tag Line:
Welcome To The Day After Judgement Day
Synopsis:
Linda Hamilton (“Sarah Connor”) and Arnold Schwarzenegger (“T-800”) return in their iconic roles inTerminator: Dark Fate, directed by Tim Miller (Deadpool) and produced by visionary filmmaker James Cameron and David Ellison. Following the events of Terminator 2: Judgment Day, Terminator: Dark Fatealso stars Mackenzie Davis, Natalia Reyes, Gabriel Luna, and Diego Boneta.
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Arctic Dogs
LAST UPDATED: 06/25/2019

Arctic Dogs - One Sheet
Tag Line:
Time To Run With The Big Dogs!
Synopsis:
Swifty the Arctic fox works in the mail room of the Arctic Blast Delivery Service but dreams of one day becoming a Top Dog (the Arctic's star husky couriers). To prove himself worthy of the Top Dog role, Swifty secretly commandeers one of the sleds and delivers a package to a mysterious location. He stumbles upon a secret fortress where he comes face to face with Otto Von Walrus, a blubbery evil genius who walks around on mechanical legs and commands a loyal army of oddly polite puffin henchmen. Swifty soon discovers Von Walrus' plan to melt the polar ice caps and flood the world in order to reign supreme. Now, Swifty has to enlist the help of his friends: PB, a concerned polar bear, Lemmy, a scatterbrained albatross, Bertha and Leopold, two conspiracy theorist otters and Jade, a worldly fox. This ragtag group of Arctic misfits has to band together to stop Von Walrus' sinister plans and save the day.
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Doctor Sleep
LAST UPDATED: 06/25/2019

Doctor Sleep - Teaser One Sheet
Synopsis:
Doctor Sleep continues the story of Danny Torrance, 40 years after his terrifying stay at the Overlook Hotel in The Shining. Ewan McGregor, Rebecca Ferguson and newcomer Kyliegh Curran star in the supernatural thriller, directed by Mike Flanagan, from his own screenplay based upon the novel by Stephen King.
Still irrevocably scarred by the trauma he endured as a child at the Overlook, Dan Torrance has fought to find some semblance of peace. But that peace is shattered when he encounters Abra, a courageous teenager with her own powerful extrasensory gift, known as the “shine.” Instinctively recognizing that Dan shares her power, Abra has sought him out, desperate for his help against the merciless Rose the Hat and her followers, The True Knot, who feed off the shine of innocents in their quest for immortality.
Forming an unlikely alliance, Dan and Abra engage in a brutal life-or-death battle with Rose. Abra’s innocence and fearless embrace of her shine compel Dan to call upon his own powers as never before—at once facing his fears and reawakening the ghosts of the past.
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Midway
LAST UPDATED: 06/27/2019

Midway - One Sheet
Tag Line:
The story of the Battle of Midway, told through the experiences of the WWII leaders and soldiers who fought it.  
Synopsis:
Midway centers on the Battle of Midway, a clash between the American fleet and the Imperial Japanese Navy which marked a pivotal turning point in the Pacific Theater during WWII. The film, based on the real-life events of this heroic feat, tells the story of the leaders and soldiers who used their instincts, fortitude and bravery to overcome the odds.  
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What Direction is Exhibition Headed?

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If we address this question in terms of the laws of economics, as well as comparisons to other businesses who have faced similar challenges, the answer comes in focus.

In the early days, the supply of “movies” was limited because theatres were the only venue in which to view them.  As their entertainment value improved, so did the demand.  High demand and low supply equals success in any business.

Fast forward to today and, while movies are better than ever, the supply and accessibility to them has gone through the roof.  Movie theft on the Internet, pay per view, Netflix, DVDs, Red Box, cable pay tv channels, and free tv offer non-stop movie viewing options by the thousands.  Other competitive entertainment choices such as sporting events and gaming are also growing.  This abundance of supply has also brought the cost of seeing movies way down, everywhere that is except at the movie theatre!

Convenience is another factor impacting the viewing of movies.  The public can now watch them whenever they want, in the convenience of their own homes.  They can stop and start them as the wish, and the viewing quality is excellent, and constantly getting better.

Theatres, who once provided movie entertainment for the masses, are gradually being relegated to offering a premium experience to a shrinking audience.  While we tout premium sound, BIG picture, enjoying a film with an audience, getting out of the home, climate control, restaurant quality food options, and luxury seating, we still lose the price battle when non-affluent patrons ask:  “Why should I pay $50 to take my wife or girlfriend out (or a $100 to take my family out) when we can enjoy the same movie (plus Coca-Cola and popcorn) all for less than $10?  It simply makes no “economic” sense!

Exhibition can rightly claim that, when taking into account inflation, the cost of a movie ticket is no higher than it was 10, 20, or even 50 years ago.  (We can’t however, make that claim when it comes to our concession pricing!)  The problem here is not that our pricing is high, but that our competition’s pricing is so low!

As a comparison, Amazon is putting many big box stores out of business.  They are doing this via just two advantages - price and convenience!  These are the same two competitive factors that exhibition is facing.

There are other warnings.  The public looks for entertainment on the weekends when the work week for most is over, so weekend business is still pretty good.  Weekday business, however, has been going downhill for years.  Empty auditoriums, almost unheard of 20 years ago, are becoming commonplace on many weekday nights at most theatres.  The other alarming factor is that, while some blockbusters continue to impress, smaller movies often die at the box office.  There is no urgency to see them because it is so easy for patrons to wait and catch them later at home. 

Based on all of the above, we have no choice but to conclude that our business is going to continue getting worse, rather than better.  That’s not to say that many theatres who provide an enticing venue and who are located in “upscale” markets won't continue to thrive.  Also, well-run theatres in good and growing markets are likely to continue to prosper.  There are, however, many “average” theatres fighting the losing battle of constantly having to invest in upgrades for a stagnant or declining number of patrons!

So, what is the answer?

Growing our audience through offering an enjoyable and fun experience at a competitive price is our ONLY option for increasing our market share.  “Price” is the key word in this solution.  We have two options:

1.  By adding to “normal” business through local price incentive promotions aimed at targeted groups.  As an example, if we engage a fast food restaurant to distribute thousands of discount coupons to their customers in a week that are good at our theatre, many of those recipients (who would not normally have attended) will take advantage of the savings and the suggestion to attend a movie at our theatre.  Thus we have our “normal” business, but we attract additional patrons via the marketing.  The only problem here is that most theatres have abandoned marketing under the assumption that it’s the studio’s job.  Weekly promotions designed to target specific groups and add to normal business require time, effort and expertise which is sadly lacking at most theatres.  There is also the question of studio per capitas to deal with.

2.  We can drop the price of admission for everyone!  If we charged just $5/admission, and that price was properly marketed, attendance would increase substantially!  If, by going from a $10 to a $5 admission, and assuming a 55% average film rental, and our concession per capita holding steady at $4.50 with a 70% profit margin, we would only need to increase attendance by 33% to have the same gross income.  If lowering from $10 to $7/admission, attendance would need to increase by less than 20% to achieve the same gross profit.  Most every other retail business has sales to boost business, so doesn't it also make sense for us?

Movie-going was once compared to a freight train.  When business is slow (and the train is hardly moving) it is hard to boost business and get the train moving quickly. Once it has picked up a full head of steam, however, and lots of patrons are in our theatre enjoying good movies, seeing trailers to upcoming product, and sharing the experience with friends, business tends to keep moving at a brisk pace.  Our job is to get that train moving, which is a real challenge when coming off a slow summer and heading into the fall!

Still, with great films, a good experience for our customers, and EFFECTIVE MARKETING there are options for making sure our future is a rosy one!

(Share your comments regarding this article by emailing dan@imeonline.com and we will feature them here!  Indicate if you’d prefer to be credited by name or remain anonymous.)

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Keynote Address

Lessons Learned
Lessons Learned
Watch out for candy girls
Watch out for candy girls
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Expect the unexpected
Expect the unexpected
Look in the mirror
Look in the mirror
North Central NATO Keynote Address: Sheraton Minneapolis West Hotel, May 16, 2017 by Dan Klusmann

Over half a century ago… in a place called Billings Montana... I went to pick up my high school friend from the theatre where he worked.
When I walked into that theatre something dawned on me… The girls there were REALLY cute!
Free movies and working with cute girls sounded so much better than my job at the grocery store, that I asked my friend if he could get me hired.
So started my show biz career as relief marquee changer working for a dollar an hour.

About a year later, after several promotions, I was the theatre’s manager, and several years after that.... I was engaged to one of those candy girls.

As I go through this speech tonight I will try and relate some of the lessons I’ve learned in those 50+ years in this business.
Who knows, for some of you younger managers out there, maybe my discoveries, will help you in YOUR theatre careers.

So, lesson #1: Watch out for candy girls! (I can say that because my wife did not accompany me on this trip.)
In fact I asked for her advice on this talk and all she said was “Well whatever you do, don’t try to sound smart.. or funny.. or charming... Just be yourself.” So here it goes...

Back in those early years it was easy for me to develop a passion for both marketing and showmanship, which go hand-in-hand.
You see, our theatre had just one screen.
Our competition was a large national chain, so they got most of the big films.
When we’d get a good movie, we couldn’t afford just to unlock the doors and see who showed up.
We went out and promoted the film with stunts, media attention, big out-of-theatre displays, and tie-ins with other businesses and organizations.
We were SHOWMEN, which meant that our marketing efforts had a positive impact on the number of people coming to our movies!

The fact that has not changed through the years is our Lesson #2.
Today’s theatre managers can have a significant impact on the business your theatres generate.
It, however requires marketing and showmanship.

Showmanship separates you, the theatre manager, from the managers of say McDonalds, J.C. Penney, or Ace Hardware.
Through the Independent Marketing Edge and then ShowTime we’ve awarded almost half a million dollars to theatre managers through the years to encourage and reward showmanship.
And yet showmanship is dying.
Maybe I’m “old school” and times are changing. I definitely felt “old school” as I cut out photos and taped them to poster board for this easil. Dummy, I thought, a modern marketer would have featured these lessons in a Power Point presentation with a computer and big screen behind me. Then, again, a real showman might have had ring girls in bathing suits holding the boards - anything to grab your attention!

Showmanship is noticed and it is appreciated!
I was reminded of this most recently at CinemaCon this year.
Despite all the movie stars on hand, it was Chris Aronson, president of 20th Century Fox, who impressed me the most as he made a grand entrance and performed as part of a dance group sporting neon lights on their clothing.
That’s Showmanship!
Or as Harry Houdini once said: “The secret of showmanship consists not of what you really do, but what the mystery-loving public thinks you do.”
And we ARE, after all, in a business of make believe!

Marketing is an attitude, not a department.
The only purpose of any business is to bring in a customer, and there are really only two ways to do it – through marketing or innovation!
If you think that marketing is someone else’s job then you are missing out on the pride and satisfaction of knowing that you can impact the business your theatre generates.
Others, however, will recognize this and someday they will likely be your boss!
I remember reading years ago where American Airlines calculated that if they had one more customer on each flight in a given year, the difference in revenue would have been about $114 million.
How much is just one more customer every showing worth to your theatre?

When I was still a young manager and also attending college, our theatre owners decided to lease a Billings drive in, so they brought in a YOUNG city manager from Butte Montana to supervise our two theatres.
He had just graduated from Western Montana College with a teaching degree.
We worked together for over 20 years and helped build TOI Theatres into a 6 state regional circuit.
Later he went on to head up NATO of California and Nevada, and build ShoWest into the largest theatre convention in the world, and then he helped build Cinemark into the most successful international theatre circuit in history.
Not bad for a kid from Butte Montana.
My friend, Tim Warner, just retired as Cinemark’s CEO.
I, and many others, learned a lot from him through the years, but this Lesson #3 about achieving success is one of the most important.


There is a LOT of incompetence in this world, and in our industry.
By constantly educating yourself, competing on all levels, having a positive attitude, truly caring about people, seeking out and emulating mentors, surrounding yourself with people smarter than you, being honest, and always having confidence in yourself and your abilities, you WILL succeed.
No one is better than you if you give it your all.
Look in the mirror. That’s the competition you CAN control, not the other guy.
Be better today than you were yesterday.

A few years after graduating from college and putting in a stint in the Army, I rejoined TOI and opened a twin theatre in Helena Montana.
There, I started a children’s matinee series and convinced the parent teacher organizations in all the grade schools to sell series tickets to the kids.
It took a little time and effort, but by the third year of the series we were selling out two afternoon showings a day, three days a week, in both 300 seat auditoriums.
The police department had to come and direct traffic because the theatre was so busy with parents dropping off over 3,000 children a week.
It was cool because sometimes I would be out in the public and a little kid would point me out to their parents and say “Look, there’s the movie man.”
So... Lesson #4: Don’t forget the kids.
They are our teen and adult patrons of tomorrow. Turn them into movie-lovers!

Building any specialty film series is a great way to increase business.
Whether it’s a children’s matinees, late shows for teens, afternoon showings for seniors, art films, or operas, you can increase business by establishing a film series, building it, and pleasing your customers.
Movie-going is a habit that can be nourished through these series, so don’t forget this lesson #5. Build upon your successes and make them bigger and better!
If you have a good Facebook page, or loyalty club, or relationships with businesses, organizations or media, build on them, strengthen them, and improve them each and every year! .... Don’t ever take them for granted.

In 1988, when we sold our company to Excellence Theatres, I was taking their executives around to our theatres in Bozeman Montana.
It was a cold, snowy Tuesday night and we arrived at one of our older single screen theatres.
A smile crossed my face when we arrived and found taped to the box office window a sign that said “Sorry, .....Sold Out!”

The film was part of an art show series I had started.
The next day, Larry Hanson, who was one of the executives with Excellence at the time, told me that he checked the grosses for the previous night and that our lowly Rialto Theatre in Bozeman Montana had the biggest gross of all Excellence Theatres in 17 states.
So, whether it was the children’s series in Helena or the art film series in Bozeman, success came not from starting from scratch each year, but rather, building on our successes and making them bigger and better each succeeding year.

At the time of the sale of TOI to Excellence I was Vice President and Director of Marketing.
I got the job as director of marketing because I won most of the manager contests our company ran.
My early training in showmanship helped me win the film promotion contests.
When it came to winning concession contests I discovered our Lesson #6. Other businesses WANT to work with us on promotions, so don’t be afraid to reach out to them.
The movie business is glamorous and appealing to them.

They also want access to our customers.
I won those concession contests by using the Value Added Concept.
We could get more patrons to purchase our popcorn/drink combos by offering them an additional $10 in discounts and/or free items from other businesses with their purchase.
Per caps went up, customers were thrilled that they actually got a great deal at our concession stand, our staff enjoyed having an effective sales pitch, and the participating businesses were pleased with the exposure and new customers they generated from the promotion.

Using the value-added concept is just one example of always exceeding customer expectations which is Lesson #7.

One night at our theatre, it dumped a foot and a half of snow in less than two hours.
There were maybe 20 cars in our parking lot so a half hour before the final show let out I grabbed a push broom and cleaned the snow off of all the car windows in the lot.
The next day I received a phone call from a patron thanking me, and later we received a nice thank you note from another customer.

Exceeding expectations pleased customers and made me feel good.
Even a simple “Thanks for coming” as customers left the theatre showed our appreciation and was noticed.
Success is a given when you constantly strive to exceed customer expectations, show appreciation and deliver a great movie-going experience.
Sales go up and down, but service stays forever, and people always remember how you made them feel!

Lesson 8 deals with giving back and obtaining some balance in our lives.
It’s clear that this 70 year old body up here has traveled a long way,.... and some of the roads weren’t paved, ... but inside it is that same young energetic kid wanting to work with pretty girls.

Despite my wife constantly telling me to grow up, the mind hasn’t gotten old.
The years will fly by, so make the most of them and during that journey, constantly be seeking ways to give back to your family, your employees, your industry, charities & your community.
Someday, you too will be old, and you will want to look back on your life with pride and feel good about how you gave back and helped others.
Or, as a philosopher once said, “What you are is God’s gift to you, what you become is your gift to God.”

You have a couple of great examples here at this convention.
Exhibitors across the nation are aware of how hard Jeff Logan has worked in NATO to benefit independent theatre owners.
Dale Haider has better things to do with his time than put on this convention, but he too appreciates the satisfaction of giving back.

Speaking of conventions, I used to chair the Rocky Mountain Theatre Convention and grew to understand how much work it was to put on a great event EVERY year.
Larry Hanson was instrumental in starting the Geneva Convention, so he and I hatched a plan to combine the two conventions and alternate locations each year, so each would only have to put on a convention every other year. We called it the Great States Convention.
I was to chair the second one out West, so I wanted to make it the best theatre convention ever, and definitely better than Geneva the previous year.
I spent an entire year planning out every minute of a 4-day convention and put together great panels, speakers, screenings, studio presentations, a sold out trade show, and one of the first demonstrations of a digital projector for our industry.

Day 1 started with a golf tournament.
Before leaving for the tournament that morning I turned on the TV, and was devastated by the site of the the World Trade Tours burning.
It was Sept. 11, 2001.
That was New York though, and I was in Montana surrounded by the beauty of Glacier National Park, so it shouldn’t impact me.
Well, when I returned from the golf course the hotel had 75 messages for me from speakers and other program participants whose flights had been grounded so they would be unable to attend.
My year of planning came crashing down with those towers 2000 miles away.
The digital projector arrived, but the technician who knew how to assemble it was stuck in California.
Many of the other events had to be changed as I literally had to wing it.

The convention, however, is one that none of us will ever forget.
Our final night banquet was held outdoors on a beautiful Montana night.
Attendees could fish for trout, shoot skeet, or just marvel at the elk that wandered around the rod and gun club that hosted us.
As bus loads of slightly inebriated attendees returned to the hotel that night they were singing patriotic songs like “God Bless America.”
That week we all gave something back to each other and appreciated how lucky we were.

So.... Lesson #9: Always be prepared for the unexpected.

In my years as a manager I dealt with drunks, robbery, being assaulted, the death of an employee, lost children, electrical outages, falls, equipment breakdowns, customer heart attacks, choking victims, violent storms, flooding, and more.
When unexpected events happen, and they will, you will be tested.
Be prepared for the unexpected, be calm, and make sure that you and your team know the right things to do.
With little warning you can be a hero or the fall guy.

Lesson #10 centers on building a great team.

Theatre managers have an opportunity and responsibility, in that many of our employees are young and impressionable and they will look to you for leadership.
As you lead, make sure you show your employees that they are appreciated.
Attitudes are contagious. Is yours worth catching?
When a team develops a culture of supporting each other, hard work, customer service, excellence, and learning, its members can translate both their victories and failures into input for continuous growth and improvement.
This will allow your team to achieve extraordinary results with increased frequency, thus becoming an extraordinary team.

And, in building that team, get good at delegating.
Yes, you can do just about everything better than your employees, but you will never be a great leader if you fail to delegate.
“Good" leaders inspire people to have confidence in them, but “GREAT" leaders inspire people to have confidence in themselves!
Steve Jobs said it best: “My model for business is The Beatles. They balanced each other, and the total was greater than the sum of the parts. That’s how I see business: Great things in business are never done by one person, they’re done by a TEAM of people.”

And don’t forget that building a great team starts in the hiring process. In addition to the normal questions about work history and the like, don’t forget to factor in a great smile, personality, and their desire to serve and please people. Success is not just what you accomplish in YOUR life, it is also about what you inspire others to do.

Increasing theatre attendance is our priority #1, so, how many of you know the very best way to increase theatre attendance?
The answer is Lesson #11. Hands down, Gift Cards are your most important marketing program:
NOTHING can increase your theatre attendance more than a great gift card program, and yet most theatre managers do a poor job at it.

During November and December each year we have an opportunity in that the public goes into a buying frenzy as they search for holiday gifts to give family, friends, co-workers, customers, and service providers.
This is the one time of year where the public is hyper receptive to our marketing message.
Therefore it is critical to deliver that message to as many people as possible and as many times as possible.
Gift card signs hanging in your theatre lobby don’t even begin to scratch the surface of the potential for sales.
Some of the people who will receive this gift of movies rarely or never attend your theatre now, so you end up developing NEW customers.

When a movie gift card is burning a hole in a recipient’s wallet or purse, they will go to MORE movies.
It also doesn’t hurt that the income is received in advance, or that some of it is 100% profit because gift cards are sometimes lost or forgotten about.
Or, that as your gift cards can also be redeemed at the concession stand, they increase concession sales.
Look for all sorts of ways to get the word out and then make them VERY easy and convenient to purchase via your Website, the theatre, by phone, by mail, and at locations in busy shopping areas.

Work at developing and preparing this year's Gift Card program throughout September and October so it’s ready to turn big numbers for you in November and December.

I’ve also suggested to NATO that a national campaign in November and December promoting movie gift cards would be the smartest investment our industry could make.

In our ShowTime magazine we have been featuring “Show People” interviews with industry leaders.
One of the questions we ask is about their concerns for the future of our industry.
Therefore, I’d like to take this opportunity to share a couple of my concerns with you in the hope that possibly you might contribute to finding solutions.

The studios, in effect, are helping push us away from serving the masses like we once did.
Amenities such as food, alcohol, luxury recliners, reserved seating, and 3D are all steadily increasing the cost of movie-going.
While all these things are great, and allow us to serve patrons better, the studios think it’s more efficient to make their product available to the masses in their homes at a fraction of the price we charge.
As home viewing technology gets better and more convenient, that huge growing price differential between seeing a movie at a theatre and seeing it at home will result in us continuing to lose customers.
We often tout the COMMUNAL experience of seeing a film with an audience, and yet I’d be embarrassed to tell you how many times this past year I’ve watched a movie in my local theatre with NO one else in the auditorium.
On those occasions I'm actually LONELY in a theatre, and THAT has me worried!

Movies are one of the only businesses in the world where pricing is rarely used to increase sales and where the price of a Cadillac, such as Star Wars, is the same as a Yugo or a film that went straight to video.
If the studios are going to keep shrinking windows between us and the opportunity to see their product for next to nothing, then they should remove the per caps and let us do more to use price incentives and specials to increase attendance!
Let me share just one example:

On a given Monday through Thursday you will have “X” number of people coming to your theatre and paying full price as a result of normal studio and theatre marketing.
If another local business on a weekend has a lot of people coming to their store, or going to their Website, or checking out their Facebook page, what would happen if THEY invited their customers to “Enjoy a MOVIE this week at YOUR theatres!”
What if they gave THEIR customers a special coupon or code giving them $5 off on adult admissions to any movies that coming Monday through Thursday night?
And what if they took full credit for this gift so it came from them, not us?

Several things will happen.
First off the business will generate great PR with their customers.
Of all the people they give this bonus to, only a small number of them might have come to your theatre on those weekday nights anyway.
But, as a result of their gift, your theatre will enjoy far more additional people coming to the movies as a result of the special discount.

Movie going is often an impulse decision.
When it is suggested, and accompanied with an appealing incentive, the public responds.
By running this promotion with various merchants week to week, and not using the same ones regularly, you would reach new people and add to your attendance.
The net result is satisfied customers, happy marketing partners, a bigger gross on slow weekday nights, and maybe movie lovers like me will actually be able to enjoy that COMMUNAL experience again, and won’t be lonely any more.
A win-win for all involved.

The second of my concerns is our industry’s inability to market some very enjoyable films.

Some of the best movies of the year in terms of audience enjoyment end up doing relatively little business at our theatres.
I’m thinking of films such as Queen of Katwe, The Founder, The Shack, and more recently Gifted.
What might you do to help good, little films gross more?

Consider building a rapport with movie lovers in your town, maybe through your loyalty program, and alert them via email when you have a “Manager’s Pick” as far as a totally enjoyable film that you HIGHLY recommend.
Include some positive reviews, and offer incentives such as “the popcorn is on us” or the value-added bonuses from other merchants that I mentioned earlier.
Maybe even include an offer of a full refund if the film is not totally enjoyable.
If done right, and built upon, you will have the power to please customers and generate more business on little films you are proud to show. (Customers appreciate a heads up on a great movie!)

And now I interrupt this speech for a commercial:
While the young people in my office have dragged me kicking and screaming into the digital age, I AM excited about our new digital ShowTime.
If you have not yet checked it out, you can enjoy it free by registering as a fan at Silver Screen Insider.com.
It is cool and enjoyable to look at, and it will keep you abreast of the marketing of films you will be playing.

Now, back to the lessons: “I” may think the new ShowTime is great, but if YOU don’t, it will fail, so here’s Lesson #12:
Always seek honest feedback from customers and you will become smarter and more successful!


Warning though: While I told you to seek honest feedback from customers, that advise does not always hold true with your spouse.
Mine is always telling me that I’m over the hill and that I should retire.
I can’t do that, however, because I’d miss this industry and all the great people I’ve worked with and met.
I agree with George Burns who said: “Retirement at sixty-five is ridiculous. When I was sixty-five I still had pimples.”

Seeking feedback points out another lesson #13 on the importance of being a good listener.
Really listening to customers, employees, other business people, and mentors will pay off in countless ways.
Learn to listen more and talk less.
There was once an experiment conducted where a wife of a businessman accompanied him to a party where she knew none of the guests, and they didn’t know her.
She was instructed simply to listen to what others said, show interest, ask questions, and nod in agreement, but NEVER contribute anything.
The next day, guests at the party were asked for their opinions of her. She was described by them as bright, impressive, interesting, charismatic, and even articulate.
So, if you want to be successful, be a good listener!

Years ago there was a company called National Screen Service.
They handled distribution of trailers, 1-sheets and promotional items for many of the studios.
Each year they sponsored the National Screen Service Marketing Conference where theatre marketing directors met with their counterparts at the studios to discuss the marketing and promotion of upcoming films.

One of the first conferences was in Dallas TX at the Loews Anatole Hotel.
I was wandering the hotel’s halls one evening and made a wrong turn and ended up in the trade show of another industry - FUNERAL HOMES!
As I looked down the aisles of caskets, hearses, and embalming fluid vendors, one final Lesson hit me.

MOVIES!
We are very LUCKY to be involved in such a great business.
Be THANKFUL for it..... ENJOY it..... and CELEBRATE it!

And speaking of celebrating… this speech is over, and I like to celebrate endings -
as they hopefully precede new beginnings... and optimism that the best is yet to come!

So, thanks for inviting me!...
and, OH!
One more thing...
PLEASE don’t don’t let my wife know what I said here tonight!
Thank you!
Lessons Learned
Watch out for candy girls
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