Cruella

LAST UPDATED: 05/14/2021
Trailer
Official Trailer
Sneek Peek
Official Trailer 2
Becoming Cruella Featurette
Her Story
Origin
“Do You Have A Light?” Clip
New Look
Meet The Villain
"Call Me Cruella" Sneak Peek
The Baroness Grand Entrance
One Event
The Drive
Synopsis
Cruella, which is set in 1970s London amidst the punk rock revolution, follows a young grifter named Estella, a clever and creative girl determined to make a name for herself with her designs. She befriends a pair of young thieves who appreciate her appetite for mischief, and together they are able to build a life for themselves on the London streets. One day, Estella’s flair for fashion catches the eye of the Baroness von Hellman, a fashion legend who is devastatingly chic and terrifyingly haute. But their relationship sets in motion a course of events and revelations that will cause Estella to embrace her wicked side and become the raucous, fashionable and revenge-bent Cruella.
StudioWalt Disney Studios Motion PicturesRelease Date05/28/2021Release TypeInsiders OnlyAdvance TicketsInsiders Only# LocationsInsiders OnlyEarly ShowInsiders OnlyTrade Screen DateInsiders OnlyRatedPG-13 for some violence and thematic elementsRuntime134Picture FormatInsiders OnlyDigital Sound FormatInsiders OnlyGenreInsiders OnlySub Run DateInsiders OnlyVOD Release DateInsiders OnlyDVD Release DateInsiders OnlyOpen Weekend GrossInsiders OnlyCurrent Weekend GrossInsiders OnlyCumulative GrossInsiders Only
Suggested Copy
"Teaser Poster" Copy:
  • Hello, Cruel World. New Trailer Tomorrow.

"Official Poster" Copy:
  • I’m just getting started, darling 🖤

Stills Copy:
  • Check out the all-new photos of Emma Stone as #Cruella and watch the new trailer now

"Sneak Peek" Copy:
  • Meet the Queen of Mean #Cruella 💋🖤

"Payoff Poster" Copy:
  • Trouble is Coming. See #Cruella in theaters on May 28.

"Official Trailer 2" Copy:
  • This May, the Devil Gets Her Due. See #Cruella in theaters on May 28.

"One Month Countdown" Copy:
  • In One Month, Witness the Origin of Cruella de Vil. See #Cruella in theaters May 28. 

"Character Posters" Copy:
  • Meet the crew of Cruella. Experience Disney’s #Cruella in theaters May 28.

"Becoming Cruella" Featurette Copy:
  • See Emma Stone become the Queen of Mean in this behind-the-scenes look of Disney's Cruella. Don’t miss Disney’s #Cruella in theaters May 28.

"Out Of My Mind" Spot Copy:
  • Original. Criminal. Dressed to kill. Get your first listen of Florence + the Machine’s new song “Call Me Cruella” from the #Cruella Soundtrack in this brand-new look at the film. Hear the soundtrack 5/21 and see the film 5/28 in theaters.
Note: Title for Facebook: Disney’s Cruella | “Call Me Cruella” Sneak Peek


Soundtrack Tracklist Copy:
  • This soundtrack is going to be quite fabulous, darling. 💋🖤 The soundtrack to #Cruella is coming Friday, May 21. See Disney’s Cruella in theaters 5/28.
Note: Please tag music talent in the asset: Florence + the Machine


Ticketing Copy:
  • This is just the beginning. Get tickets to see Disney’s #Cruella in theaters May 28.
  • Get tickets now to experience Disney’s #Cruella in theaters May 28.

Cruella - Teaser One Sheet
Cruella - Official One Sheet
Cruella - Payoff One Sheet
Cruella - Character Poster 1
Cruella - Character Poster 2

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Cruella - Character Poster 3
Cruella - Character Poster 4
Cruella - Character Poster 5
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Courtesy of Walt Disney Studios Motion Pictures and SSI
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