Christie's Strong Partnership With Shanghai International Film Festival Enters The 12th Year

Vendor News
July 24, 2020
by Christie Press Release
Christie
Christie
Christie

SHANGHAI – (July 24, 2020) – Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is delighted to continue its longstanding partnership with the Shanghai International Film Festival (SIFF) for the 12th consecutive year.

This year’s festival, which runs from July 25 to August 2, will be the first major international film festival to be held in China since the COVID-19 outbreak in the beginning of this year. Christie cinema projection systems will be used for movie screenings in theaters across Shanghai’s metropolitan area throughout this nine-day event. In addition, a Christie cinema projector will also be deployed for adjudication of films nominated for the prestigious Golden Goblet Award for Best Film. A total of nine films from around the world will vie for this coveted award this year.

“We’re delighted to continue our partnership with SIFF for the 12th consecutive year to deliver visually-engaging contents from around the world to cinema audiences in China,” said Peter Chen, executive director, Cinema Sales for Greater China, Christie. “This is a clear affirmation of the enduring partnership that Christie has built with the SIFF, which has become one of the largest film festivals in Asia. Over the years, Christie’s success has been based on our strong relationships with our partners and customers. We highly value SIFF’s confidence in Christie to deliver an unparalleled experience for movie-goers, and we are strongly committed to faithfully deliver filmmakers’ vision to their audiences using our tried and tested cinema solutions.”

Christie’s cinema projection technologies have lit the screens of numerous film festivals around the world, and the company is well-regarded as a reliable partner. Besides the SIFF, Christie is proud to be associated with major film festivals such as the Cannes Film Festival and Toronto International Film Festival, enthralling their audiences with unmatched cinema projection technology, and which brings the creative visions of filmmakers to life on the screen.

Currently in its 23rd edition, the SIFF has taken on a different format this year by staging both offline and online activities to minimize the impact of the COVID-19 pandemic, while meeting the public’s demand for films and promoting the resumption of work and operation in the film industry. These activities include screenings in theaters, outdoor venues and online, as well as regular events such as the Golden Goblet Forum, International Film and TV Market, Belt and Road Film Week and SIFF Project.

Founded in 1993, the SIFF is the only competitive film festival in China accredited by the Paris-based Fédération Internationale des Associations de Producteurs de Films (FIAPF). Supported by the rapid development of China’s film industry and the construction of Shanghai into an international cultural metropolis, the SIFF focuses on awards, markets, forums and film exhibitions so as to build an international platform, and promote the development of the Chinese film industry.


About Christie®
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com
 
For more information contact:

Carmen Robert 
Senior Manager, Global Public Relations
Phone 519-593-3588

CHAN Tsung Yi
Public Relations Manager
Asia Pacific   
Phone: + 65 6877 8793   
Shanghai International Film Festival
Shanghai International Film Festival - Christie
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The Rental$0.2MThe Goonies$0.2MJurassic Park$0.2MBack To The Future$0.1MJaws$0.1MThe Jungle Book$0.1MGremlins$0.1MThe Karate Kid (1984)$0.1MThe Karate Kid (1984)$0.1MDeadpool$0.1MThe Rental$0.2MThe Goonies$0.2MJurassic Park$0.2MBack To The Future$0.1MJaws$0.1MThe Jungle Book$0.1MGremlins$0.1MThe Karate Kid (1984)$0.1MThe Karate Kid (1984)$0.1MDeadpool$0.1MThe Rental$0.2MThe Goonies$0.2MJurassic Park$0.2MBack To The Future$0.1MJaws$0.1MThe Jungle Book$0.1MGremlins$0.1MThe Karate Kid (1984)$0.1MThe Karate Kid (1984)$0.1MDeadpool$0.1MThe Rental$0.2MThe Goonies$0.2MJurassic Park$0.2MBack To The Future$0.1MJaws$0.1MThe Jungle Book$0.1MGremlins$0.1MThe Karate Kid (1984)$0.1MThe Karate Kid (1984)$0.1MDeadpool$0.1M
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