Universal Pictures And Cinemark Reach New Deal To Allow Shorter Theatrical Windows

Insider Articles
Kyle Brester
November 18, 2020
by Kyle Brester
Universal
Darshan Patel (via unsplash.com)
Darshan Patel (via unsplash.com)

It was announced Monday that Universal Pictures and Cinemark has struck a deal to shorten the theatrical window and have movies released on PVOD.

According to Variety, the agreement states that Universal can put new movies on PVOD platforms in 17 days. However, films that generate at least $50 million in opening weekend ticket sales will play in theaters exclusively for 31 days, or five full weekends. For those who may not know, usually a theatrical release gets played only in theaters for 90 days before moving onto digital or physical platforms.

This may sound familiar because Universal made a similar deal with another big theater chain, AMC Theatres. For the theater industry and the toll that it has been taking due to COVID, it doesn't come as a shock for another chain to make this type of deal.

So far, only Universal has made these types of deals with theater chains. We have not seen it being done with other studios. Independent theaters will probably have to adjust to these types of releases too if this becomes normal between studios and cinema chains.

Even if 2021 brings a working vaccine for COVID, it may be too late for these new release models to be abandoned. Unfortunately, this could become the new normal for movie theaters everywhere.
Search
 
The Croods: A New Age$9.5MFreaky$0.8MThe War With Grandpa$0.6MLet Him Go$0.4MCome Play$0.4MHonest Thief$0.3MElf$0.3MTenet$0.3MNational Lampoon's Christmas Vacation$0.2MVanguard$0.2MThe Croods: A New Age$9.5MFreaky$0.8MThe War With Grandpa$0.6MLet Him Go$0.4MCome Play$0.4MHonest Thief$0.3MElf$0.3MTenet$0.3MNational Lampoon's Christmas Vacation$0.2MVanguard$0.2MThe Croods: A New Age$9.5MFreaky$0.8MThe War With Grandpa$0.6MLet Him Go$0.4MCome Play$0.4MHonest Thief$0.3MElf$0.3MTenet$0.3MNational Lampoon's Christmas Vacation$0.2MVanguard$0.2MThe Croods: A New Age$9.5MFreaky$0.8MThe War With Grandpa$0.6MLet Him Go$0.4MCome Play$0.4MHonest Thief$0.3MElf$0.3MTenet$0.3MNational Lampoon's Christmas Vacation$0.2MVanguard$0.2M
The Croods: A New Age$9.5MFreaky$0.8MThe War With Grandpa$0.6MLet Him Go$0.4MCome Play$0.4MHonest Thief$0.3MElf$0.3MTenet$0.3MNational Lampoon's Christmas Vacation$0.2MVanguard$0.2MThe Croods: A New Age$9.5MFreaky$0.8MThe War With Grandpa$0.6MLet Him Go$0.4MCome Play$0.4MHonest Thief$0.3MElf$0.3MTenet$0.3MNational Lampoon's Christmas Vacation$0.2MVanguard$0.2MThe Croods: A New Age$9.5MFreaky$0.8MThe War With Grandpa$0.6MLet Him Go$0.4MCome Play$0.4MHonest Thief$0.3MElf$0.3MTenet$0.3MNational Lampoon's Christmas Vacation$0.2MVanguard$0.2MThe Croods: A New Age$9.5MFreaky$0.8MThe War With Grandpa$0.6MLet Him Go$0.4MCome Play$0.4MHonest Thief$0.3MElf$0.3MTenet$0.3MNational Lampoon's Christmas Vacation$0.2MVanguard$0.2M
00:00
00:00

Recent Podcasts