What Is The Game Plan For 'Tenet' Now?

Insider Articles
Kyle Brester
July 22, 2020
by Kyle Brester
Tenet
Warner Bros.
Warner Bros.

Looks like we are back to square one with Tenet once again. Thanks to Variety, we now know that Tenet got pulled from its most recent release date, August 12th, 2020. However, instead of being pushed back, Warner Bros. plans to announce a new release date "imminently."

Theaters in the U.S. that are able to stay open were banking on Tenet to be released, but with the rising cases of COVID-19 affecting business, Warner Bros. probably doesn't see their August 12th date as feasible.

However, according to Variety, WB may release Tenet in theaters, but not the ones in the U.S. By the sounds of things, Warner Bros. is thinking of releasing Tenet to international cinemas first before releasing it in the United States.

While a new movie for international cinemas in Asia and Europe helps those businesses flourish, it won't be easy to do. Variety points out that this type of release could "raise concerns about piracy and spoilers that could impact demand to see the film." It could also be difficult to release in China, who have a strict rule for exhibitors of not allowing movies over two hours long to be screened. Unless if that restriction changes, it is unknown when Tenet will play there due to its 120-minute runtime.

While efforts may currently be in places for overseas exhibitors, Warner Bros. chairman Toby Emmerich makes it clear that Tenet being released in North American cinemas are still in their future plans:

“Our goals throughout this process have been to ensure the highest odds of success for our films while also being ready to support our theater partners with new content as soon as they could safely reopen.”

This possible release strategy could work great for the studio and international exhibitors, but it also makes it harder for the theater industry in the United States. Unfortunately, the industry is very dependent on having COVID-19 cases lower, and that continues to be a tedious waiting process. It seems like Warner Bros. will be waiting with us to get Tenet in American theaters, but who knows when the waiting will be over.
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Tenet - Warner Bros.
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Tenet - Warner Bros.
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Tenet - Warner Bros.
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The Tax Collector$0.2MJurassic Park$0.1MInside Out$0.1MThe Goonies$0.1MThe Karate Kid (1984)$0.1MThe Karate Kid (1984)$0.1MThe Rental$0.1MGremlins$0.1MBlack Panther$0.1MJaws$0.1MThe Tax Collector$0.2MJurassic Park$0.1MInside Out$0.1MThe Goonies$0.1MThe Karate Kid (1984)$0.1MThe Karate Kid (1984)$0.1MThe Rental$0.1MGremlins$0.1MBlack Panther$0.1MJaws$0.1MThe Tax Collector$0.2MJurassic Park$0.1MInside Out$0.1MThe Goonies$0.1MThe Karate Kid (1984)$0.1MThe Karate Kid (1984)$0.1MThe Rental$0.1MGremlins$0.1MBlack Panther$0.1MJaws$0.1MThe Tax Collector$0.2MJurassic Park$0.1MInside Out$0.1MThe Goonies$0.1MThe Karate Kid (1984)$0.1MThe Karate Kid (1984)$0.1MThe Rental$0.1MGremlins$0.1MBlack Panther$0.1MJaws$0.1M
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