ScreenPlus & Vista Group Are Teaming Up To Make VOD Platforms For Exhibitors

Insider Articles
April 8, 2020
by Kyle Brester
ScreenPlus/Vista
ScreenPlus/Vista Group
ScreenPlus/Vista Group

Due to the coronavirus continuing to cause theaters to shut down, they are now looking towards a more suitable option to keep themselves in business. This has lead to ScreenPlus and Vista Group partnering together to help cinemas launch their own VOD platforms to have their customers stream movies.

ScreenPlus is a company that provides marketing and VOD solutions for exhibitors and Vista Group is a cinema software company. ScreenPlus announced the news Tuesday that this platform is offered to exhibitors in all major territories, including the US, Canada, and the UK. They have recently worked with SXSW, offering a secure way for those in the industry to view this year's entries after the event was canceled. They have also worked with Cannes Marché du Film and the American Film Market in the past. Vista Group has already provided the software for Regal Theatres, Bow Tie Cinemas and Landmark Theaters. They also work out of the country with Cineplex in Canada, Lumiere Pavilions in China, and Cineword Cinemas in the UK.

This partnership would let exhibitors make a personalized platform for streaming movies for their customers in their homes. ScreenPlus would supply the platform and provide piracy protection and digital rights management while Vista Group would show it to their partners.

“We couldn’t be more thrilled to announce this partnership with Vista Group," ScreenPlus director John Barnett said in his statement. "ScreenPlus is a market-leading platform that connects people with their favorite local cinemas, enabling them to watch new releases through the portal of their cinema, but at home. The cinemas have lost out as a result of the current COVID-19 crisis, but this will potentially generate additional revenue and retain the relationships exhibitors have with their customers."

Vista Group founder and chief product officer Murray Holdaway had this to say in his own statement: “We have been working with [ScreenPlus developers] Shift72 to bring the ScreenPlus solution to our exhibition customers for some time. The outbreak of COVID-19 has seen us accelerate the release of the product to the exhibition market. The templated nature of the solution, which is SaaS based, enables us to stand up customized VOD sites for our customers in very short time frames. Shift72’s technology and delivery are world-class, and we are excited to put exhibitors in the driving seat, creating new offerings they can provide to their customers."

As of now, this is all of the information we have on this business move. This appears to be one of those situations that will be monitored as it plays out, but it will be an interesting situation to keep an eye on.
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