Universal Pictures Will Be Having Their Theatrical Releases Available On-Demand Immediately

Insider Articles
Kyle Brester
March 16, 2020
by Kyle Brester
Trolls World Tour
Universal Pictures
Universal Pictures

The Hollywood Reporter is reporting that NBCUniversal will be making all of their current theatrical releases to be made available for on-demand at the same time they are scheduled to hit theaters.

Releases The Hunt, The Invisible Man, and Emma will be on-demand starting March 20th, and the upcoming Trolls World Tour will be on-demand at the same time as its April 10th release date. These titles will be available on many on-demand services for a 48 hour rental period for the price of $19.99. Decisions in regard to other upcoming titles have not been made yet.

The announcement was made by NBCUniversal CEO Jeff Shell, who made a statement in regards to the matter:

“Universal Pictures has a broad and diverse range of movies with 2020 being no exception. Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable,” said Shell. “We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible.”

If you're a theater that manages to stay open until April 10th, then remember that audiences may not show up with the first major release (Trolls World Tour) since it will be available to see in their homes.
Trolls World Tour
Trolls World Tour - Universal Pictures
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Trolls World Tour$0.5MThe Invisible Man$0.3MThe Hunt$0.2MDolittle$0.2MThe Wretched$0.2MOnward$0.2MJumanji: The Next Level$0.1MSonic The Hedgehog$0.1MBad Boys for Life$0.1MKnives Out$0.1MTrolls World Tour$0.5MThe Invisible Man$0.3MThe Hunt$0.2MDolittle$0.2MThe Wretched$0.2MOnward$0.2MJumanji: The Next Level$0.1MSonic The Hedgehog$0.1MBad Boys for Life$0.1MKnives Out$0.1MTrolls World Tour$0.5MThe Invisible Man$0.3MThe Hunt$0.2MDolittle$0.2MThe Wretched$0.2MOnward$0.2MJumanji: The Next Level$0.1MSonic The Hedgehog$0.1MBad Boys for Life$0.1MKnives Out$0.1MTrolls World Tour$0.5MThe Invisible Man$0.3MThe Hunt$0.2MDolittle$0.2MThe Wretched$0.2MOnward$0.2MJumanji: The Next Level$0.1MSonic The Hedgehog$0.1MBad Boys for Life$0.1MKnives Out$0.1M
Trolls World Tour$0.5MThe Invisible Man$0.3MThe Hunt$0.2MDolittle$0.2MThe Wretched$0.2MOnward$0.2MJumanji: The Next Level$0.1MSonic The Hedgehog$0.1MBad Boys for Life$0.1MKnives Out$0.1MTrolls World Tour$0.5MThe Invisible Man$0.3MThe Hunt$0.2MDolittle$0.2MThe Wretched$0.2MOnward$0.2MJumanji: The Next Level$0.1MSonic The Hedgehog$0.1MBad Boys for Life$0.1MKnives Out$0.1MTrolls World Tour$0.5MThe Invisible Man$0.3MThe Hunt$0.2MDolittle$0.2MThe Wretched$0.2MOnward$0.2MJumanji: The Next Level$0.1MSonic The Hedgehog$0.1MBad Boys for Life$0.1MKnives Out$0.1MTrolls World Tour$0.5MThe Invisible Man$0.3MThe Hunt$0.2MDolittle$0.2MThe Wretched$0.2MOnward$0.2MJumanji: The Next Level$0.1MSonic The Hedgehog$0.1MBad Boys for Life$0.1MKnives Out$0.1M
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