Movies That Had A Theatrical Release Are More Likely To Get Streamed

Nerdy Nook: Movies
Kyle Brester
February 6, 2020
by Kyle Brester
Irishman/Little Women
Netflix/Sony
Netflix/Sony

The abundance of streaming services is probably making theater owners nervous, but it may be possible that it won't hurt their business entirely. According to a survey commissioned by the National Association of Theatre Owners (NATO), people are more likely to stream a movie when they know it had been released in theaters.

62% of the study's participants have said that if a movie has been in theaters, they were more willing to see it on a streaming service. 3% of participants said they were less likely to do that. The study had 2,015 participants who saw at least one movie in theaters over the last twelve months. They also had 505 participants who did not go to a movie theater in the last year.

At the same time, they found that those who went to a theater nine or more times also streamed more content than those who visit a theater only once or twice. Those who made nine or more trips also watched about 12 hours of streaming content per week, as compared to the seven hours for those who only went to a theater once or twice. These findings might shine a silver lining for those who worry that theater attendance is struggling because people would rather stream in the comfort of their home.

“A theatrical release creates more of a conversation,” said Phil Contrino, director of media and research at NATO.

The study also found out that younger viewers are still going to plenty of movies at the theaters. Those between the ages of 13-17 who streamed the most content per week (10.5 hours) saw the most movies in theaters (6.8 movies). Meanwhile, the ages of 18-37 had watched the fewest amount of movies (5.6 movies) in theaters and streamed 8.5 hours of content per week. The age range of 38-52 saw 6.1 movies in theaters while streaming 9.5 hours per week. Finally, those who are in the age range of 53-72 saw 6.1 movies in theaters but streamed 6.9 hours per week.

“It’s just lazy to say younger viewers are abandoning movies,” said Contrino, adding, “The coming launch of all these streaming services means it’s only going to get harder for something to breakthrough. Success in movie theaters is one of the top ways for content to stand out.”

Contrino pretty much explains the situation perfectly. What it boils down to is that a movie with a theatrical release can get better awareness than the ones that are plopped into a sea of streaming services. While audiences may want to stay at home to watch a movie, they probably are less curious about one on a streamer as compared to one at a theater. Hopefully, this can make theater owners a little less nervous about the increasing amounts of streamers.
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The New Mutants$1.1MUnhinged$0.9MInfidel$0.7MThe Empire Strikes Back$0.5MThe Broken Hearts Gallery$0.4MRocky Horror Picture Show$0.2MShortcut$0.2MAva$0.2MAfter We Collided$0.1MKajillionaire$0.1MThe New Mutants$1.1MUnhinged$0.9MInfidel$0.7MThe Empire Strikes Back$0.5MThe Broken Hearts Gallery$0.4MRocky Horror Picture Show$0.2MShortcut$0.2MAva$0.2MAfter We Collided$0.1MKajillionaire$0.1MThe New Mutants$1.1MUnhinged$0.9MInfidel$0.7MThe Empire Strikes Back$0.5MThe Broken Hearts Gallery$0.4MRocky Horror Picture Show$0.2MShortcut$0.2MAva$0.2MAfter We Collided$0.1MKajillionaire$0.1MThe New Mutants$1.1MUnhinged$0.9MInfidel$0.7MThe Empire Strikes Back$0.5MThe Broken Hearts Gallery$0.4MRocky Horror Picture Show$0.2MShortcut$0.2MAva$0.2MAfter We Collided$0.1MKajillionaire$0.1M
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