OTB #87: With Traditional Tracking Proving More and More Unreliable, What's the Alternative?

Podcast
November 22, 2019
by SSI Staff
Frozen 2
Walt Disney Studios
Walt Disney Studios

It's Frozen Friday and Kyle caught the early show and shares his thoughts; the industry is desperate for a reliable indicator for tracking a movie's performance and YouTube trailer views are probably not the best option; more and more major Hollywood actors are performing in videogames, and apparently it's a crime to not have seen the 1992 Bram Stoker's Dracula.
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Frozen 2$33.9MKnives Out$14.1MQueen & Slim$6.6MFord v. Ferrari$6.5MA Beautiful Day In the Neighborhood$5.1MDark Waters$4.0M21 Bridges$2.8MPlaying With Fire$2.0MMidway$1.9MLast Christmas$1.0MFrozen 2$33.9MKnives Out$14.1MQueen & Slim$6.6MFord v. Ferrari$6.5MA Beautiful Day In the Neighborhood$5.1MDark Waters$4.0M21 Bridges$2.8MPlaying With Fire$2.0MMidway$1.9MLast Christmas$1.0MFrozen 2$33.9MKnives Out$14.1MQueen & Slim$6.6MFord v. Ferrari$6.5MA Beautiful Day In the Neighborhood$5.1MDark Waters$4.0M21 Bridges$2.8MPlaying With Fire$2.0MMidway$1.9MLast Christmas$1.0MFrozen 2$33.9MKnives Out$14.1MQueen & Slim$6.6MFord v. Ferrari$6.5MA Beautiful Day In the Neighborhood$5.1MDark Waters$4.0M21 Bridges$2.8MPlaying With Fire$2.0MMidway$1.9MLast Christmas$1.0M
Frozen 2$33.9MKnives Out$14.1MQueen & Slim$6.6MFord v. Ferrari$6.5MA Beautiful Day In the Neighborhood$5.1MDark Waters$4.0M21 Bridges$2.8MPlaying With Fire$2.0MMidway$1.9MLast Christmas$1.0MFrozen 2$33.9MKnives Out$14.1MQueen & Slim$6.6MFord v. Ferrari$6.5MA Beautiful Day In the Neighborhood$5.1MDark Waters$4.0M21 Bridges$2.8MPlaying With Fire$2.0MMidway$1.9MLast Christmas$1.0MFrozen 2$33.9MKnives Out$14.1MQueen & Slim$6.6MFord v. Ferrari$6.5MA Beautiful Day In the Neighborhood$5.1MDark Waters$4.0M21 Bridges$2.8MPlaying With Fire$2.0MMidway$1.9MLast Christmas$1.0MFrozen 2$33.9MKnives Out$14.1MQueen & Slim$6.6MFord v. Ferrari$6.5MA Beautiful Day In the Neighborhood$5.1MDark Waters$4.0M21 Bridges$2.8MPlaying With Fire$2.0MMidway$1.9MLast Christmas$1.0M
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