Dinner and a movie? Bowling and a bite? Each alone are leading time-honored choices for date night, an evening with friends, or a family outing. But what if patrons could engage in either or both? As bowling surges in popularity across a myriad of demographics, theater owners across the country are forging relationships with bowling industry leaders to increase traffic to their complexes and offer a more diverse entertainment option lengthening each visit.
The most popular of indoor sports is now sharing space with the always classic option of movie going. Understanding the needs of their market for a one-stop entertainment destination, movie complexes have now added inviting and modern upscale bowling lanes, destination restaurants, and even bars to their facilities opening the door to a wider audience targeting not just singles, couples but also families of all ages.